Client: MASS Exchange Intro - Display
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The mass exchange is a unified futures exchange platform for addressable advertising, designed to enhance price transparency and audience delivery while ensuring trade anonymity. It offers benefits for buyers, such as reduced media costs and standardized media measurement, and for sellers, including increased revenue and better inventory management. Developed by Same Page Capital, LLC, this platform revolutionizes the advertising industry by applying financial market innovations to ad inventory trading.
Client: MASS Exchange Intro - Display
- 1. The Next-Gen Exchange for Addressable Advertising MASS Exchangeis the first and only unified futures exchange platform for all addressable media. By leveraging existingtechnology platforms and innovations of the financial markets, the MASS Exchange revolutionizes price transparency , price discovery, and guaranteed audience delivery using a truly open exchange –all while maintaining the trade anonymity needed to protect private agreements between advertising sellers and buyers. The MASS Exchange Traditional Advertising MASS Exchange incorporates Market several patent- + protected innovations leveraging financial market fundamentals and anexisting Ad Impression Audience Profile Display Space NYSE Attributes technology platformfor application into the advertising industry. The outcome is the first truly effective, practical application of a next generation trading platform for addressable advertising inventory that includes multiple benefits for both the buyers and the sellers involved. MASS Exchange Buyer Benefits… Reduced Media Costs Market-driven, standardized media measurement and valuation Price discovery based on forward market price transparency Price comparability across media channels Optimized buying across all buy types (future, forward, and spot/RTB) Identify and buy the targeted audience segments that drive ROI Massively reduced complexity and costs of transactions MASS Exchange Seller Benefits… Increased Revenue Reduced reliance on RTB service providers Shift of inventory from RTB to higher CPM premium/guaranteed Better inventory management & revenue forecasting Portfolio approach to managing revenue yield across all segments Long-tail guaranteed advertising at scale Easy to plug into existing platforms, systems and operations Brought to you by Same Page Capital, LLC The Business + Innovation Accelerator