PaaS_presentation
- 1. DSP/DMP PaaS SOLUTION CUSTOM AD EXCHANGE IQM is a CUSTOMIZED PLATFORM (DSP/DMP) as a solution, upon which ad agencies, advertisers & Ad Exchanges can build their mobile advertising business One stop solution for all your advertising needs Cuts down your time to market with ZERO investment in technology! Data Science approach towards relevancy & targeting Access to Mobile ad inventory! State of the art RTB Ad Exchange that brings Highest Quality ads at the Best Price More time for Publishers to Focus on Sales! Create a Private Marketplace for mobile ad spaces. Option to Cross-Bid for higher fill rates & maximum reach! IQM CORPORATION | www.iqm.com 315 West 36th Street, 9th Floor, New York, NY 10018 support@iqm.com +1.212.476.5245
- 2. Media Buyers Ad Agencies White Label DSP Real Time Bidding Platform Custom/Private Exchanges Advertisers Branded DSPs Data Partners DMP Data Partners DMP * Optional access to other demand sources Ad Exchanges/ SSPs Direct Supply Partners Ad Networks Custom/Private Exchanges * Optional access to other inventory sources Branded DSPs Real Time Bidding Platform Ad Exchanges / SSPs Direct Supply Partners Ad Networks Custom/Private Exchanges # Optional Access Conversion Tracking Partners Data Partners DMP FOR AD AGENCIES/MEDIA BUYERS/ADVERTISERS Seamless access to Global Inventory ZERO Investment in Technology No Platform Fee on Ad Spend Affordable Platfrom as a Service Plans Access to premium and exclusive inventory sources Access to Ad-exchange inventory if needed Access to remnant inventory from private exchanges Low Cost Platform as a Service Server to Server integration Stay focussed on sales by utilizing managed exchange infrastructure Option to access own inventory exclusively or preferentially in combination with other inventory sources Low Cost Platform as a Service No charges on remnant inventory shared with other demand sources Server – Server integration Media Buyers Ad Agencies White Label DSP Ad Exchanges/ SSPs Direct Supply Partners Ad Networks Custom/Private Exchanges Advertisers Data Partners DMP Conversion Tracking Partners Real Time Bidding Platform Get instant access to bid on global SSP traffic without launching a technical platform FOR BRANDED DEMAND SIDE PLATFORMS (DSPS) CUSTOM/PRIVATE EXCHANGES Reach thousands of exclusive mobile app publishers
- 3. AD EXCHANGES integrated – Smaato, Axonix, Inner-active, Mopub, Mobfox, OpenX, Avocarrot, Pulsepoint, and Google Ad-X Open RTB 2.3 Compliant Self-Serve Bidding Platform 3RD PARTY Conversion Tracking from TUNE, KOCHAVA, Adjust and AppsFlyer in addition to in-house tracking solution Server to Server integration through Open APIs DMP Integration for better targeting and optimizations results The platform enables advertiser to make any type of companies like: 3RD PARTY fraud detection through Forensiq in addition to in-house solution. Intelligent filtering & cross switching algorithms Complete end to end infrastructure level management Open, customizable & transparent Platform Quick and efficient scale up of trading activities Trade & manage multiple RTB partners in one place Flexible rules-engine Real time reporting Open API Support Currently able to handle 100,000 QPS and scale up to 500,000 QPS in next couple of months Average Latency impressions handled per day 100,000 QPS 500,000 QPS 10MS 40 billion PLATFORM FEATURES KEY FEATURES FOR DEMAND AND SUPPLY PARTNERS PLATFORM SPECIFICATIONS CATEGORY LOCATION DEVICE / DEVICE TYPE based user ON WIFI VS. CARRIER TIME OF DAY SCHEDULING most preffered or installed apps on the market APPS LIST Popular Ad Exchanges (Smaato, Nexage, OpenX, Opera, Inneractive, Axonix, Etc.) EXCHANGE IP addresses for specific users or a predefined IP range IP TARGETING Targeting based on OS (iOS, Android, Windows, Roku) DEVICE OS CAMPAIGN TARGETING & OPTIMIZATION VideoImage NativeHTML
- 4. 5.19% 1.80% 36.16% 7.34% 4.36% 3.95% 4.73% 3.21% 2.74% 5.19% 5.65% 2.80% 1.57% 3.51% GLOBAL 40+ BILLION IMPRESSIONS PER DAY More in Pipeline ..! IQM APPLIES A PLATFORM AS A SERVICES FEE FOR DEMAND PARTNERS ON TOTAL MONTHLY USAGE. FROM CUSTOM AD EXCHANGES, THE FEE IS CHARGED ON PER BID REQUEST BASIS. 1. 2. Together, let’s transform the way MOBILE ADVERTISING IS DONE AD EXCHANGE PATERNERS CONVERSION TRACKING PARTNERS YOUR BRAND in every Mobile Phone IQM CORPORATION | www.iqm.com 315 West 36th Street, 9th Floor, New York, NY 10018 support@iqm.com +1.212.476.5245