mobile payments for everyfone 
Henryk Kulakowski, CEO, Founder
MASSPAY is a pure software mobile 
payment system that works today on any 
phone with unmodified headsets and none 
of the disadvantages of SMS or NFC
While recognized, validated needs 
for cash replacement exist, only 
complex, limited, and niche 
solutions have been proposed 
with no sustainable business 
models 
MASSPAY 
Without involving new parties, or 
infrastructure upgrades, MASSPAY turns 
ANY mobile phone into a universal and 
ready-to use transaction instrument, 
TODAY 
opportunity
the problem: cash is (still) king 
8 out of 10 payments are cash transactions 
and 
9 out of 10 people have mobile phone 
How to use mobile to compete with cash payments: 
(1) with minimum new investment, while 
(2) avoiding undue complexity, and 
(3) avoiding niche mentality?
the solution 
1. Scan the merchant 
sticker or dial the 
number 
2. Confirm transaction 
details & authorize 
the payment 
3. Receive confirmation 
MASSPAY 
MASSPAY 
123456789012 
Payment $3,99 
to Coffee Heaven, 
Market Str. SF 
(221003521) 
accepted. 
Free cake at next 
order over $5! 
Payment $3,99 
to Coffee Heaven, 
Market Str. SF 
(221003521) from 
is 
HSBC account 
($2294) 
Accept by PIN: 
0-options 
processing. Please 
wait for SMS 
confirmation 
221003521 
3247 
from any phone; dedicated app optional
the vision 
if you know how to dial 
you know how to pay
Smart/Hbb TV 
E-commerce 
Tablet 
Feature Smartphone 
phone 
ATM 
POS 
ECR 
M2M 
Broadcast 
TV/Radio 
Printed media 
payment 
possibilities
Merchant (Payee) 
Issuer (Bank) 
Acquirer 
Clearing & 
settlements 
% of fee 
% of fee 
MNO 
business model 
Consumer (Payer)
the team 
21 industry professionals, 6 widely recognized leaders 
Previously with T-Mobile, Nokia, Microsoft, Huawei 
FirstData, mPay, GTECH, VISA 
founded in 2009 
Warsaw, Poland
the market 
6.8B mobile 
subscriptions 
30% 
smartphones 
with active 
mobile Internet 
NFC 
iOS, 
Android 
875B cash transactions 
(2009, EU+USA) 
18% 
non-cash 
masspay
¾ of the population doesn’t use smartphones 
Source: Google 2014 
Source: Comscore 2014
Competition is extremely fragmented, requiring new handsets or 
SIMs, software downloads; and limited to certain networks 
Retail payments 
Lack of single scenario 
Undue complexity 
Lack of universality 
Immature infrastructure 
e-commerce 
P2P transfers
USERS MERCHANTS 
o Simplicity, intuitiveness 
and convenience 
o Single transaction scenario 
(e.g. online & offline use 
cases) 
o Affordability 
o Bridging the digital divide 
o Increased revenues – no lost 
sales, promotional & loyalty 
channel 
o Reduced operational costs - in 
cash handling 
o Low investment & operational 
cost, modest implementation 
effort 
o Security and reliability - 
guaranteed payments 
the benefits
IP protection 
• Four original inventions 
• Patents granted 
– US, Algeria, Morocco, Ukraine, South Africa, New 
Zealand, Indonesia, Madagascar, Turkey, Columbia 
• Patents pending 
– over 60 countries 
• Internet domains, trademarks
international market acquisition 
ISSUERS 
MASSPAY JV 
ACQUIRERS 
INVESTORS 
MASSPAY Int. 
MARKET ACCESS 
ENABLER 
PAYEES PAYERS 
MNO
THANK YOU 
Henryk Kulakowski, Founder 
hkulakowski@masspay.eu

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Masspay int short

  • 1. mobile payments for everyfone Henryk Kulakowski, CEO, Founder
  • 2. MASSPAY is a pure software mobile payment system that works today on any phone with unmodified headsets and none of the disadvantages of SMS or NFC
  • 3. While recognized, validated needs for cash replacement exist, only complex, limited, and niche solutions have been proposed with no sustainable business models MASSPAY Without involving new parties, or infrastructure upgrades, MASSPAY turns ANY mobile phone into a universal and ready-to use transaction instrument, TODAY opportunity
  • 4. the problem: cash is (still) king 8 out of 10 payments are cash transactions and 9 out of 10 people have mobile phone How to use mobile to compete with cash payments: (1) with minimum new investment, while (2) avoiding undue complexity, and (3) avoiding niche mentality?
  • 5. the solution 1. Scan the merchant sticker or dial the number 2. Confirm transaction details & authorize the payment 3. Receive confirmation MASSPAY MASSPAY 123456789012 Payment $3,99 to Coffee Heaven, Market Str. SF (221003521) accepted. Free cake at next order over $5! Payment $3,99 to Coffee Heaven, Market Str. SF (221003521) from is HSBC account ($2294) Accept by PIN: 0-options processing. Please wait for SMS confirmation 221003521 3247 from any phone; dedicated app optional
  • 6. the vision if you know how to dial you know how to pay
  • 7. Smart/Hbb TV E-commerce Tablet Feature Smartphone phone ATM POS ECR M2M Broadcast TV/Radio Printed media payment possibilities
  • 8. Merchant (Payee) Issuer (Bank) Acquirer Clearing & settlements % of fee % of fee MNO business model Consumer (Payer)
  • 9. the team 21 industry professionals, 6 widely recognized leaders Previously with T-Mobile, Nokia, Microsoft, Huawei FirstData, mPay, GTECH, VISA founded in 2009 Warsaw, Poland
  • 10. the market 6.8B mobile subscriptions 30% smartphones with active mobile Internet NFC iOS, Android 875B cash transactions (2009, EU+USA) 18% non-cash masspay
  • 11. ¾ of the population doesn’t use smartphones Source: Google 2014 Source: Comscore 2014
  • 12. Competition is extremely fragmented, requiring new handsets or SIMs, software downloads; and limited to certain networks Retail payments Lack of single scenario Undue complexity Lack of universality Immature infrastructure e-commerce P2P transfers
  • 13. USERS MERCHANTS o Simplicity, intuitiveness and convenience o Single transaction scenario (e.g. online & offline use cases) o Affordability o Bridging the digital divide o Increased revenues – no lost sales, promotional & loyalty channel o Reduced operational costs - in cash handling o Low investment & operational cost, modest implementation effort o Security and reliability - guaranteed payments the benefits
  • 14. IP protection • Four original inventions • Patents granted – US, Algeria, Morocco, Ukraine, South Africa, New Zealand, Indonesia, Madagascar, Turkey, Columbia • Patents pending – over 60 countries • Internet domains, trademarks
  • 15. international market acquisition ISSUERS MASSPAY JV ACQUIRERS INVESTORS MASSPAY Int. MARKET ACCESS ENABLER PAYEES PAYERS MNO
  • 16. THANK YOU Henryk Kulakowski, Founder hkulakowski@masspay.eu