Mbarc Benchmarking 09 V04
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The document discusses the shift from paper-based services to mobile services through the use of mobile barcodes by mbarc, highlighting various applications such as ticketing and loyalty programs. It compares mobile services to e-services, emphasizing cost efficiency and security advantages. Additionally, it addresses the differences between SMS/MMS and NFC technologies in terms of accessibility and fraud sensitivity.
Mbarc Benchmarking 09 V04
- 2. I see people using their mobile phone everywhere
- 3. Introducing the mobile channel
- 5. Evolving paper based services into mobile services.
- 6. Ticket Pick up goods Patient file Pay invoices Coupon / voucher ? Access control Loyalty card Other services
- 7. made simple by Mbarc
- 8. People demand communication everywhere • People want to • They want to use this for communicate through (nearly) everything: a mobile device news, location based services, banking, etc
- 9. Personal & simple • One on one • Tickets & coupons should become mobile
- 10. mobile- vs box office tickets -Cost efficient distribution -Complex distribution process process -Distribution ends seconds -Distribution ends days before before entering venue event -Automated processing, SMS/ -Processing-, postal-, etc. MMS distribution costs included -Highly secure -Fraud sensitive -Direct connection between -No connection between buyer mobile # & ticket # & ticket #
- 11. m-services vs. e-services -SMS / MMS / Wap push -E-mail (not mobile) -Additional costs SMS / -No additional costs MMS distribution -Encrypted, highly secure -Unencrypted, fraud sensitive -Optimizing content before -Avoiding ending up in spam distribution boxes -Anti spam legislation -Location- and context -Access to e-mail and printer based needed
- 12. SMS/MMS vs. NFC -Open system -Closed system -99 % of all phones -1% of all phones (all in Japan, Korea & Taiwan) -Barcode is identifier, -RFID Chip is identifier, smart system behind it read- & write and other will give value to barcode interactions on- and with g phone possible -Here and now -Future?
- 13. Thank you Mbarc BV www.mbarc.nl Netherlands Peter Sliedrecht Sales Manager