Future of m commerce
- 1. Future Of M-Commerce Get more life with M-Commerce
- 2. What Is M-Commerce • Mobile commerce (m-commerce, m-business)—any e-commerce done in a wireless environment, especially via the Internet – Can be done via the Internet, private communication lines, smart cards, etc. – Creates opportunity to deliver new services to existing customers and to attract new ones
- 3. Early content and applications have all been geared around information delivery but as time moves on the accent will be on revenue generation. M- commerce Entertainment • Music • Games • Graphics • Video Communications • Short Messaging • Multimedia Messaging • Unified Messaging • e-mail • Chatrooms • Video - conferencing Transactions • Banking • Broking • Shopping • Auctions • Betting • Booking & reservations • Mobile wallet • Mobile purse Information • News • City guides • Directory Services • Maps • Traffic and weather • Corporate information • Market data
- 5. Security in M-Commerce: Environment Operator centric model CA Bank (FI) Merchant Content Aggregation Internet SAT GW WAP GW Mobile Network Mobile Bank WAP1.1(+SIM where avail.) WAP1.2(WIM) (SIM) Security and Payment Mobile e-Commerce Server Mobile IP Service Provider Network
- 6. Mobile commerce from the Customer‘s point of view • The customer wants to access information, goods and services any time and in any place on his mobile device. • He can use his mobile device to purchase tickets for events or public transport, pay for parking, download content and even order books and CDs. • He should be offered appropriate payment methods. They can range from secure mobile micropayment to service subscriptions.
- 7. Mobile commerce from the Provider‘s point of view • The future development of the mobile telecommunication sector is heading more and more towards value-added services. Analysts forecast that soon half of mobile operators‘ revenue will be earned through mobile commerce. • Consequently operators as well as third party providers will focus on value-added-services. To enable mobile services, providers with expertise on different sectors will have to cooperate. • Innovative service scenarios will be needed that meet the customer‘s expectations and business models that satisfy all partners involved.
- 8. Attributes of M-Commerce and Its Economic Advantages – Mobility—users carry cell phones or other mobile devices – Broad reach—people can be reached at any time – Ubiquity—easier information access in real-time – Convenience—devices that store data and have Internet, intranet, extranet connections – Instant connectivity—easy and quick connection to Internet, intranets, other mobile devices, databases – Personalization—preparation of information for individual consumers – Localization of products and services—knowing where the user is located at any given time and match service to them
- 9. Mobile Computing Infrastructure • Cellular (mobile) phones • Attachable keyboard • PDAs • Interactive pagers • Other devices – Notebooks – Handhelds Screenphones—a telephone equipped with color screen, keyboard, e-mail, and Internet capabilities E-mail handhelds Wirelined—connected by wires to a network Hardware
- 10. Mobile Application: Financial Tool • As mobile devices become more secure • Mobile banking • Bill payment services • M-brokerage services • Mobile money transfers • Mobile micropayments • Replace ATM’s and credit cards??
- 11. Applications of Mobile Devices for Consumers/Industries • Personal Service Applications – example airport • Mobile Gaming and Gambling • Mobile Entertainment – music and video • Hotels • Intelligent Homes and Appliances • Wireless Telemedicine • Other Services for Consumers