Computer's project
- 1. Mobile Commerce COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
- 2. Group Members Awais Muneer Mubashir Saleem Muhammad Abdullah Sohaib Ashraf Waheed Liaqat CIIT-FA11-BECO-O27/LHR CIIT–FA11-BECO-093/LHR CIIT-FA11-BECO-095/LHR CIIT-FA11-BECO-059/LHR CIIT-FA11-BEC0-105/LHR
- 3. To understanding the basic of M-commerce Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce
- 4. Mobile commerce M-commerce is a type of ecommerce conducted through mobile devices such as mobile phones, personal digital assistants (PDAs) and other devices with a wireless connection. It is quite different from traditional of E-commerce.
- 5. M-commerce is the buying and selling of goods and services through wireless handheld devices. M-Commerce is the process of paying for services using a mobile phone or personal organizer M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks
- 6. The customer wants to access information, goods and services any time and in any place on his mobile device. He can use his mobile device to purchase tickets for events or public transport, pay for parking, download content and even order books and CDs. He should be offered appropriate payment methods. They can range from secure mobile micropayment to service subscriptions.
- 7. The future development of the mobile telecommunication sector is heading more and more towards value-added services. Analyst‗s forecast that soon half of mobile operators‗ revenue will be earned through mobile commerce. Consequently operators as well as third party providers will focus on value-added-services. To enable mobile services, providers with expertise on different sectors will have to cooperate. Innovative service scenarios will be needed that meet the customer‗s expectations and business models that satisfy all partners involved.
- 8. Generations 1G: 1979-1992 wireless technology 2G: current wireless technology; mainly accommodates text 2.5G: interim technology accommodates graphics 3G: 3rd generation technology (2001-2005) supports rich media (video clips) 4G: will provide faster multimedia display (2006-2010)
- 9. GPS: Satellite-based Global Positioning System PDA: Personal Digital Assistant—handheld wireless computer SMS: Short Message Service EMS: Enhanced Messaging Service MMS: Multimedia Messaging Service WAP: Wireless Application Protocol Smartphone's—Internet-enabled cell phones with attached applications
- 10. Mobility—users carry cell phones or other mobile devices Broad reach—people can be reached at any time Ubiquity—easier information access in real-time Convenience—devices that store data and have Internet, intranet, extranet connections Instant connectivity—easy and quick connection to Internet, intranets, other mobile devices, databases Personalization—preparation of information for individual consumers Localization of products and services—knowing where the user is located at any given time and match service to them
- 11. Your Internet offerings are easier and more convenient to access You get considerable flexibility while conducting business Transaction and personnel costs are reduced due to widespread automation of back-office operations Field staff is more effective as they have flexible access to backoffice data
- 12. Offers many payment options Push advertising, direct marketing More efficient and extensive service offered The Internet is going mobile
- 13. To understanding the basic of M-commerce Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce
- 14. Hardware Cellular (mobile) phones Attachable keyboard PDAs Other devices ◦ Notebooks ◦ Handhelds ◦ Smart pads Screen phones—a telephone equipped with color screen, keyboard, e-mail, and Internet capabilities E-mail handhelds
- 15. Software ◦ Micro browser ◦ Mobile client operating system (OS) ◦ Bluetooth—a chip technology and WPAN standard that enables voice and data communications between wireless devices over short-range radio frequency (RF) ◦ Mobile application user interface ◦ Back-end legacy application software ◦ Application middleware ◦ Wireless middleware
- 16. Networks and access ◦ Wireless transmission media Microwave Satellites Radio Infrared Cellular radio technology ◦ Wireless systems
- 17. To understanding the basic of M-commerce Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce
- 18. As mobile devices become more secure Mobile banking Bill payment services M-brokerage services Mobile money transfers Mobile micropayments Replace ATM‘s and credit cards
- 19. ―transform mobile phones into secure, selfcontained purchasing tools capable of instantly authorizing payments…‖ Types: ◦ Micropayments ◦ Wireless wallets (m-wallet) ◦ Bill payments
- 20. Swedish Postal Bank ◦ Check Balances/Make Payments & Conduct some transactions Dagens Industry ◦ Receive Financial Data and Trade on Stockholm Exchange Citibank ◦ Access balances, pay bills & transfer funds using SMS
- 21. Shopping from Wireless Devices ◦ Have access to services similar to those of wireline shoppers Shopping carts Price comparisons Order status ◦ Future Will be able to view and purchase products using handheld mobile devices
- 22. Targeted Advertising ◦ Using demographic information can personalize wireless services (barnesandnoble.com) ◦ Knowing users‘ preferences and surfing habits marketers can send: User-specific advertising messages Location-specific advertising messages
- 23. To understanding the basic of M-commerce Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce
- 24. Mobile Payment can be offered as a stand-alone service. Mobile Payment could also be an important enabling service for other m-commerce services (e.g. mobile ticketing, shopping, gambling…) : ◦ It could improve user acceptance by making the services more secure and user-friendly. ◦ In many cases offering mobile payment methods is the only chance the service providers have to gain revenue from an m-commerce service.
- 25. the consumer must be informed of: ◦ what is being bought, and ◦ how much to pay ◦ options to pay; the payment must be made payments must be traceable.
- 26. Customer requirements: o A larger selection of merchants with whom they can trade o A more consistent payment interface when making the purchase with multiple payment schemes, like: o Credit Card payment o Bank Account/Debit Card Payment Merchant benefits: o Brands to offer a wider variety of payment o Easy-to-use payment interface development Bank and financial institution benefits o To offer a consistent payment interface to consumer and merchants
- 27. To understanding the basic of M-commerce Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce
- 28. Usability Problem small size of mobile devices (screens, keyboards, etc) limited storage capacity of devices hard to browse sites Technical Limitations lack of a standardized security protocol insufficient bandwidth 3G licenses
- 29. Technical Limitations… transmission and power consumption limitations poor reception in tunnels and certain buildings multipath interference, weather, and terrain problems and distance-limited connections WAP Limitations Speed Cost Accessibility
- 30. Cellular radio frequencies = cancer? ◦ No conclusive evidence yet ◦ could allow for myriad of lawsuits ◦ mobile devices may interfere with sensitive medical devices such as pacemakers
- 31. To understanding the basic of M-commerce Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce
- 32. Bluetooth is the codename for a small, low-cost, short range wireless technology specification Enables users to connect a wide range of computing and telecommunication devices easily and simply, without the need to buy, carry, or connect cables. Bluetooth enables mobile phones, computers and PDAs to connect with each other using short-range radio waves, allowing them to "talk" to each other It is also cheap
- 33. Bluetooth provides security between any two Bluetooth devices for user protection and secrecy mutual and unidirectional authentication encrypts data between two devices Session key generation o configurable encryption key length o keys can be changed at any time during a connection Authorization (whether device X is allowed to have access service Y) o Trusted Device: The device has been previously authenticated, a link key is stored and the device is marked as “trusted” in the Device Database. o Untrusted Device: The device has been previously authenticated, link key is stored but the device is not marked as “trusted” in the Device Database o Unknown Device: No security information is available for this device. This is also an untrusted device. automatic output power adaptation to reduce the range exactly to requirement, makes the system extremely difficult to eavesdrop
- 34. Launching attacks from mobile devices • With mobility, it is difficult to identify attackers Loss or theft of device • More private information than desktop computers • Security keys might have been saved on the device • Access to corporate systems • Bluetooth provides security at the lower layers only: a stolen device can still be trusted
- 35. Monitoring user’s private information Offline telemarketing Who is going to read the “legal jargon” Value added services based on location awareness (Location-Based Services)
- 36. The core of m-commerce is the use of a terminal telephone, PDA, PC device and public mobile network to access information and conduct transactions that result in the transfer of value in exchange for information, services or goods Mobile Commerce refers to any transaction with monetary value that is conducted via a mobile telecommunications network.