MIS 11 M-Commerce
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The document provides a comprehensive overview of mobile commerce (m-commerce), emphasizing its importance in allowing users to conduct transactions through mobile devices. It discusses the perspectives of both customers and providers, the technological infrastructure required for m-commerce, and various applications and payment methods involved. Additionally, it addresses the limitations and security risks associated with m-commerce, outlining the need for advancements to enhance functionality and user trust.
MIS 11 M-Commerce
- 1. Management information systemThird Year Information TechnologyPart 11M-CommerceTushar B Kute,Department of Information Technology,Sandip Institute of Technology and Research Centre, Nashikhttp://www.tusharkute.com
- 2. M-commerceMobile Commerce, also known as M-Commerce or mCommerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistant PDA, a smartphone, or other emerging mobile equipment such as dashtop mobile devices.
- 3. Mobile Commerce: OverviewMobile commerce (m-commerce, m-business)—anye-commerce done in a wireless environment, especially via the InternetCan be done via the Internet, private communication lines, smart cards, etc.Creates opportunity to deliver new services to existing customers and to attract new ones
- 4. Mobile commerce from the Customer‘s point of viewThe customer wants to access information, goods and services any time and in any place on his mobile device.He can use his mobile device to purchase tickets for events or public transport, pay for parking, download content and even order books and CDs. He should be offered appropriate payment methods. They can range from secure mobile micropayment to service subscriptions.
- 5. Mobile commerce from the Provider‘s point of viewThe future development of the mobile telecommunication sector is heading more and more towards value-added services. Analysts forecast that soon half of mobile operators‘ revenue will be earned through mobile commerce. Consequently operators as well as third party providers will focus on value-added-services. To enable mobile services, providers with expertise on different sectors will have to cooperate.Innovative service scenarios will be needed that meet the customer‘s expectations and business models that satisfy all partners involved.
- 6. M-Commerce TerminologyGenerations1G: 1979-1992 wireless technology2G: current wireless technology; mainly accommodates text2.5G: interim technology accommodates graphics3G: 3rd generation technology (2001-2005) supports rich media (video clips)4G: will provide faster multimedia display (2006-2010)
- 7. Terminology and StandardsGPS: Satellite-based Global Positioning SystemPDA: Personal Digital Assistant—handheld wireless computerSMS: Short Message ServiceEMS: Enhanced Messaging ServiceMMS: Multimedia Messaging ServiceWAP: Wireless Application ProtocolSmartphones—Internet-enabled cell phones with attached applications
- 8. Attributes of M-Commerce and Its Economic AdvantagesMobility—users carry cell phones or other mobile devicesBroad reach—people can be reached at any timeUbiquity—easier information access in real-timeConvenience—devices that store data and have Internet, intranet, extranet connectionsInstant connectivity—easy and quick connection to Internet, intranets, other mobile devices, databasesPersonalization—preparation of information for individual consumersLocalization of products and services—knowing where the user is located at any given time and match service to them
- 9. Mobile Computing InfrastructureHardwareCellular (mobile) phonesAttachable keyboardPDAsInteractive pagersOther devicesNotebooksHandheldsSmartpadsScreenphones—a telephone equipped with color screen, keyboard, e-mail, and Internet capabilities
- 10. E-mail handhelds
- 11. Wirelined—connected by wires to a networkMobile Computing Infrastructure (cont.)Unseen infrastructure requirementsSuitably configured wireline or wireless WAN modemWeb server with wireless supportApplication or database serverLarge enterprise application serverGPS locator used to determine the location of mobile computing device carrier
- 12. Mobile Computing Infrastructure (cont.)SoftwareMicrobrowserMobile client operating system (OS)Bluetooth—a chip technology and WPAN standard that enables voice and data communications between wireless devices over short-range radio frequency (RF)Mobile application user interfaceBack-end legacy application softwareApplication middlewareWireless middleware
- 13. Mobile Computing Infrastructure (cont.)Networks and accessWireless transmission mediaMicrowaveSatellitesRadioInfraredCellular radio technologyWireless systems
- 14. Mobile Service ScenariosFinancial Services.Entertainment.Shopping.Information Services.Payment.Advertising.And more ...
- 15. M- commerceEarly content and applications have all been geared around information delivery but as time moves on the accent will be on revenue generation. EntertainmentMusic
- 16. Games
- 17. Graphics
- 18. Video
- 22. e-mail
- 23. Chatrooms
- 25. City guides
- 27. Maps
- 31. Broking
- 32. Shopping
- 33. Auctions
- 34. Betting
- 36. Mobile wallet
- 37. Mobile purseClasses of M-Commerce Applications
- 38. Mobile Application: Financial ToolAs mobile devices become more secureMobile bankingBill payment servicesM-brokerage servicesMobile money transfersMobile micropaymentsReplace ATM’s and credit cards??
- 39. Financial Tool: Wireless Electronic Payment Systems“transform mobile phones into secure, self-contained purchasing tools capable of instantly authorizing payments…”Types:MicropaymentsWireless wallets (m-wallet)Bill payments
- 40. ExamplesSwedish Postal BankCheck Balances/Make Payments & Conduct some transactionsDagens IndustriReceive Financial Data and Trade on Stockholm ExchangeCitibankAccess balances, pay bills & transfer funds using SMS
- 41. Mobile Applications : Marketing, Advertising, And Customer ServiceShopping from Wireless DevicesHave access to services similar to those of wireline shoppersShopping cartsPrice comparisonsOrder statusFutureWill be able to view and purchase products using handheld mobile devices
- 42. Mobile Applications : Marketing, Advertising, And Customer ServiceTargeted AdvertisingUsing demographic information can personalize wireless services (barnesandnoble.com)Knowing users’ preferences and surfing habits marketers can send:User-specific advertising messagesLocation-specific advertising messages
- 43. Mobile Applications : Marketing, Advertising, And Customer ServiceCRM applicationsMobileCRMComparison shopping using Internet capable phones Voice PortalsEnhanced customer service improved access to data for employees
- 44. Mobile Portals“A customer interaction channel that aggregates content and services for mobile users.”Charge per time for service or subscription basedExample: I-Mode in JapanMobile corporate portalServes corporations customers and suppliers
- 45. Mobile Intrabusiness and Enterprise ApplicationsSupport of Mobile Employeesby 2005 25% of all workers could be mobile employeessales people in the field, traveling executives, telecommuters, consultants working on-site, repair or installation employeesneed same corporate data as those working inside company’s officessolution: wireless deviceswearable devices: cameras, screen, keyboard, touch-panel display
- 46. Mobile B2B and Supply Chain Applications“mobile computing solutions enable organizations to respond faster to supply chain disruptions by proactively adjusting plans or shifting resources related to critical supply chain events as they occur.”accurate and timely informationopportunity to collaborate along supply chainmust integrate mobile devices into information exchangesexample: “telemetry” integration of wireless communications, vehicle monitoring systems, and vehicle location devicesleads to reduced overhead and faster service responsiveness (vending machines)
- 47. Applications of Mobile Devices for Consumers/IndustriesPersonal Service Applicationsexample airportMobile Gaming and GamblingMobile Entertainmentmusic and videoHotelsIntelligent Homes and AppliancesWireless TelemedicineOther Services for Consumers
- 48. Mobile Payment for M-Commerce Mobile Payment can be offered as a stand-alone service. Mobile Payment could also be an important enabling service for other m-commerce services (e.g. mobile ticketing, shopping, gambling…) : It could improve user acceptance by making the services more secure and user-friendly. In many cases offering mobile payment methods is the only chance the service providers have to gain revenue from an m-commerce service.
- 49. Mobile Payment (cont.)the consumer must be informed of:what is being bought, andhow much to payoptions to pay;the payment must be madepayments must be traceable.
- 50. Mobile Payment (cont.)Customer requirements:a larger selection of merchants with whom they can trade
- 51. a more consistent payment interface when making the purchase with multiple payment schemes, like:
- 53. Bank Account/Debit Card Payment Merchant benefits:brands to offer a wider variety of payment
- 54. Easy-to-use payment interface developmentBank and financial institution benefitsto offer a consistent payment interface to consumer and merchantsMerchantUserPayment via Internet Payment ProviderWAP GW/ProxyBrowsing (negotiation)MePGSM SecuritySSL tunnelSMS-CIPPMobile WalletCC/Bank
- 55. Payment via integrated Payment ServerMerchantUserWAP GW/ProxyBrowsing (negotiation)Mobile CommerceServer GSM SecuritySSL tunnelSMS-CISO8583 BasedCPVPP IFCC/BankMobile WalletVoice PrePaid
- 56. Limitations of M-CommerceUsability Problemsmall size of mobile devices (screens, keyboards, etc)limited storage capacity of deviceshard to browse sitesTechnical Limitationslack of a standardized security protocolinsufficient bandwidth3G liscenses
- 57. Limitations of M-CommerceTechnical Limitations…transmission and power consumption limitationspoor reception in tunnels and certain buildingsmultipath interference, weather, and terrain problems and distance-limited connectionsWAP LimitationsSpeedCostAccessibility
- 59. Interoperability
- 60. Cell Range
- 62. Upgrade of Mobile DevicesPrecisionMobile MiddlewareStandards
- 64. Memory
- 65. CPU
- 67. Network
- 68. Gateway Potential Health HazardsCellular radio frequecies = cancer?No conclusive evidence yetcould allow for myriad of lawsuitsmobile devices may interfere with sensitive medical devices such as pacemakers
- 69. New Security Risks in M-CommerceAbuse of cooperative nature of ad-hoc networks
- 70. An adversary that compromises one node can disseminate false routing information.
- 72. A single malicious domain can compromise devices by downloading malicious code
- 73. Roaming (are you going to the bad guys ?)
- 74. Users roam among non-trustworthy domainsNew Security Risks (cont.)Launching attacks from mobile devices
- 75. With mobility, it is difficult to identify attackers
- 76. Loss or theft of device
- 77. More private information than desktop computers
- 78. Security keys might have been saved on the device
- 79. Access to corporate systems
- 80. Bluetooth provides security at the lower layers only: a stolen device can still be trustedreferenceComputer Science and Electrical Engineering Department / College of Engineering and Information Technology,UMBC , Maryland.