elebda3.net-8497.ppt

Presenting By:
• Mohamed Moutassim Mohamed yassin
Myassing@gmail.com

Outline:
• What’s Mobile Commerce?
• Services of mobile commerce
• Mobile payment
• Mobile Commerce Application
• Challenges of Mobile commerce
• Advantages and disadvantages of Mcommerce
• Conclusion

Introduction:
• Mobile Commerce
• also known as
• M-Commerce
• MCommerce

 M-commerce is the buying and selling of goods and
services through wireless handheld devices.
 M-Commerce is the process of paying for services
using a mobile phone or personal organizer.
 M-Commerce is the use of mobile devices to
communicate, inform transact and entertain using
text and data via a connection to public and private
networks.
What is M-Commerce?

Mobile Commerce
• Is the ability to conduct commerce using a
mobile device.
– such as :
» Mobile phone.
» Personal digital assistant (PDA).
» Smartphone.

M-commerce benefit
Your Internet offerings are easier and more
convenient to access.
You get considerable flexibility while
conducting business.
Transaction and personnel costs are reduced
due to widespread automation of back-office
operations.
Field staff is more effective as they have
flexible access to back-office data.

Benefit for business
For a small business could benefit from m-
commerce.
Selling a product or service
Improving productivity

Electronic Commerce Prentice Hall © 2006 9
Mobile Commerce
• Attributes of M-Commerce
• Ubiquity
• Convenience
• Interactivity
• Personalization
• Localization

M-Commerce Services and Applications available:
• Mobile ticketing
• Content purchase and delivery
• Information services
• Mobile banking
• Mobile Browsing
• Auctions
• Mobile Purchase
• Mobile marketing and advertising

Mobile ticketing
• Tickets can be sent to mobile phones using a
variety of technologies. Users are then able to
use their tickets immediately, by presenting
their phones at the venue.
• Tickets can be booked and cancelled on the
mobile device with the help of simple
application downloads

Content purchase and delivery
• Mobile content purchase and delivery mainly
consists of the sale of ring-tones, wallpapers,
and games for mobile phones.
• The convergence of mobile phones, portable
audio players, and video players into a single
device is increasing the purchase and delivery
of full-length music tracks and video.

Information services:
• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting

Mobile banking (M-Banking)
• Banks and other financial institutions use
mobile commerce to allow their customers to
access account information and make
transactions, such as purchasing stocks,
remitting money
• Main article: Mobile browser Using a mobile
browser—a World Wide Web browser on a
mobile device—customers can shop online
Mobile Browsing

Mobile purchase
Some merchants provide mobile websites
that are customized for the smaller screen and
limited user interface of a mobile device.

Mobile marketing and advertising
• Companies have reported that they see better
response from mobile marketing campaigns
than from traditional campaigns.

M- commerce
Entertainment
• Music
• Games
• Graphics
• Video
• Pornography
Communications
• Short Messaging
• Multimedia Messaging
• Unified Messaging
• e-mail
• Chatrooms
• Video - conferencing
Transactions
• Banking
• Broking
• Shopping
• Auctions
• Betting
• Booking & reservations
• Mobile wallet
• Mobile purse
Information
• News
• City guides
• Directory Services
• Maps
• Traffic and weather
• Corporate information
• Market data

Mobile Commerce Application
• Google
– Android
• Google Android Market
• Apple
– Apple store
• The App Store is a digital
application distribution
platform for iOS
developed and
maintained by Apple.

Mobile payment
• Is an alternative payment method. Instead of
paying with cash, cheque or credit cards,
• A consumer can use a mobile phone to pay for
a wide range of services and digital or hard
goods such as:
– Music, videos, ringtones, online game
– Transportation fare (bus, subway or train)
– Books, magazines, tickets

Mobile Payment
Customer requirements:
 a larger selection of merchants with whom they can trade
 a more consistent payment interface when making the
purchase with multiple payment schemes, like:
 Credit Card payment
 Bank Account/Debit Card Payment
Merchant benefits:
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits
• to offer a consistent payment interface to consumer and
merchants

Payment via Internet Payment
Provider
WAP
GW/Proxy
SSL tunnel
GSM Security
SMS-
C
User
Browsing (negotiation)
Merchant
CC/Bank

M-Commerce Challenges
• Slow data transfer speeds on second-generation cellular networks, resulting in
higher costs to customer
• More Web sites need to be designed specifically for small wireless devices.
• Keyboards and screens on cell phones are still tiny and awkward to use.
• Limitation
 Memory
 Power supplies
 Small screen size
 Lack of Javascript and cookies
 Types of pages accessible
 Speed
 Size of messages
 Cost

Advantage and disadvantages of M-commerce
• Advantages
 Offers many payment options
 Push advertising, direct marketing.
 More efficient and extensive service offered.
 The Internet is going mobile
 Can be easily setup

Disadvantage
Expensive cost
Larger screens won’t be displayed is clear
Slow speed
Limited for longer message
It hard way to fill the data.
Security is not protected

Conclusion
• The core of m-commerce is the use of a
terminal (telephone, PDA, PC device) and
public mobile network to access information
and conduct transactions that result in the
transfer of value in exchange for information,
services or goods. Mobile Commerce refers to
any transaction with monetary value that is
conducted via a mobile telecommunications
network.

References:
• http://en.wikipedia.org/wiki/Mobile_commerce
• http://en.wikipedia.org/wiki/Mobile_web
• http://en.wikipedia.org/wiki/Mobile_payment
• http://en.wikipedia.org/wiki/Micropayment
• http://en.wikipedia.org/wiki/Mobile_commerce

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