Lecture 1. the definition of mobile business
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The document discusses the definition and history of e-business and m-business. It defines m-business as applying business relationships and selling information/services using mobile devices. Motivations for m-business include flexibility, extending functionality to customers, and increasing revenue/market share. The document outlines various m-business applications and the technology/infrastructure that supports it, but also notes there are challenges to implementing m-business like changes required to business processes, security issues, and impact on consumers and transition costs for businesses.
Lecture 1. the definition of mobile business
- 2. Way back in 1999 … • Popular saying: “If you are NOT IN E-BUSINESS, you are OUT OF BUSINESS” • Common belief: .COM or E- automatically means passport to getting millions
- 3. And then in 2000 … • Burst of INTERNET BUBBLE • Intense PESSIMISM instead of previous hype • Headings of the type “E- BUSINESS IS DEAD” all over
- 4. Finally, where is E-Business now? • The majority of companies are using Internet/Intranet in some way • New services keep on emerging on the Net (Internet banking, vehicle tracking and monitoring systems, etc.) • E-business silently but firmly pushes itself into our life in the form a natural supplement to traditional business processes • You don’t have to shout about e-business anymore – IT IS JUST HERE
- 5. Mobile business concept • In general, the main concept of m- business is moving enterprises’ critical business to the point of sale and service, or even closer to the point of consumers.
- 6. Motivations for M-Business • competition for flexibility in conducting business; • extending functionality and service to the business point; • convenience of employees; • comfort of consumers; • better satisfaction; • quality improvements; • personalization; • localization of business. • revenue increase • market gain
- 7. Definition • M-Business is “the application infrastructure required to maintain business relationships and sell information, services, and commodities by means of the mobile devices” Kalakota and Robinson (2001)
- 8. Variety of M-Business application areas • M-commerce – fast transactions • Introduction of mobile channels to company internal processes • Mobile marketing • Mobile CRM $ $ $
- 9. Technology environment for M-Business services • Instant messaging – most popular media • SMS – still live technology • HTTP transactions over 5G • Android and iOS applications for mobile devices • Web service architecture
- 10. Infrastructure of M-Business • Mobile Devices – Currently, devices used in m-business are wireless handheld computers, laptops, PDAs, tablet PCs, smart phones • Wireless Networks – Fifth-generation (5G) wireless networks that provide high-speed download and upload rate. The speed of transmission in these networks using mobile devices is at the level of DSL connections
- 11. Increasing number of public M-Services • M-entertainment (logos, ringtones, mobile games) • M-info (yellow pages, stock exchange, accounting information) • M-office (mobile e-mail, reminders, group messaging) • M-payments (payments for parking, vending, tickets) • M-banking (all major banks in Lithuania offer SMS or WAP banking services) • M-self-services (info channel subscription, service configuration, etc.) • M-security (mobile car tracking, house security, etc.)
- 12. IS transformation to M-Business so simple? • It would be not less than an illusion, if one considered the transition from traditional or E-Business to M-Business as just shifting from a wired environment to wireless communication and networking.
- 13. Issues about implementation of M-Business • How well are M-Business opportunities studied? • How much Business Process Reengineering, ERP system changes, and customer relationship management is required to go mobile? • What is expected from m-business, direct profit, or quality of service? • How much patience is needed before harvesting the first fruits of benefit? • Are the employees ready to go mobile, or will they resist against? From business’s perspective:
- 14. Issues about implementation of M-Business • What will happen with the existing IT infrastructure? • How carefully are the problems of interfacing, integration, and legacy systems studied? • While going mobile, an important challenge is security of M-Business—is this issue studied? • How well are the connectivity and management of mobile devices, security, and updates issues studied? From technology perspective:
- 15. Issues about implementation of M-Business • What is the impact of M-Business on consumers? • Is the transition for consumers straightforward or painful? From consumer’s perspective:
- 16. Issues about implementation of M-Business • Should the business mobilize a few employees or the whole enterprise? • How much it will cost for an enterprise with tens of thousands of employees? • What is the price and benefit of a mobile employee (m-employee)? Transition cost: