Next Big Trends: A Librarian’s Field Guide to Near Field Communication
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The presentation outlines Near Field Communication (NFC) technology, explaining its function, potential applications, and significance in various sectors such as mobile payments, access control, and social media. It highlights the growing adoption of NFC, particularly in Asia, and anticipates a rise in NFC-enabled devices by 2015. The document also addresses security and privacy concerns, emphasizing the need for awareness and user responsibility.
Next Big Trends: A Librarian’s Field Guide to Near Field Communication
- 1. A Librarian’s Field Guide to Near Field Communication
- 2. Sheli McHugh (@shelitwits) Cataloging & Metadata Librarian, University of Scranton Kristen Yarmey (@kristenyt) Digital Services Librarian, University of Scranton
- 3. What this presentation is not: based in experience
- 4. What this presentation is: an introduction
- 5. What is NFC? (Near Field Communication)
- 6. What is NFC? A way for devices to transmit and receive information wirelessly at close range
- 7. How does it work? Initiator Target (read/write mode)
- 8. How does it work? Initiator Target (card emulator mode)
- 9. How does it work? Initiator/target Target/initiator (peer-to-peer mode) (peer-to-peer mode)
- 10. Why do we need this? We already have Bluetooth. And WiFi. And QR codes.
- 11. Why do we need this?
- 12. Maybe we do need this. “a game changer” “the biggest shift in technology since the iPhone” “from smartphones to to superphones”
- 13. How is it being used?
- 14. Mobile payment Now • Google Wallet Coming • ISIS (AT&T, Verizon, T-Mobile) • Visa Wallet
- 15. Access Control Now • Yale Locks • KEyLink smart car keys Pilots • Arizona State U • Clarion Stockholm
- 16. Mobile marketing Now • Proxama smart posters • Google Places kits Pilots • thinaire/Radiant Outdoor billboard
- 17. Social media Now • FourSquare at Google I/O • Google+ Prototype • NFriendConnector
- 18. Gaming Now • Angry Birds Magic Places • Fruit Ninja blades
- 19. What else? • Public transportation • Parking meters and passes • Concert and event tickets • Health care and accessibility • Restaurants & grocery stores • Cemeteries
- 20. Rosetta Stone
- 21. When is it coming? If ever?
- 22. When is it coming? • Already popular in Asia • Some phones are already NFC enabled • By 2014, 1 in 5 cell phones will be NFC- enabled (Juniper) • By 2015, 1 in 2 cell phones will be NFC- enabled (Sy Choudhury, Qualcomm)
- 24. The naysayers • PayPal • Square • eBay • …do users really want this?
- 25. Who to watch
- 26. What does it mean for us ?
- 27. Easy applications • Mobile library cards • Mobile payment of library fines • Authentication for library computers & printers • Marketing with smart posters • Gaming (libraries are magic places, after all!)
- 28. The importance of place • Celebrating a neighborhood or campus
- 29. A truly mobile collection • NFC tags on books or media resources could contain: – Bibliographic information – Reviews – Author biography – Link to similar resources – Social media integration – Self check out! – Due date for a checked-out book
- 30. A truly mobile collection • Off-the-shelf self-checkout? – Bibliotecha has a prototype app!
- 31. The dark side • NFC may change the way our patrons interact with information • Awareness and education
- 32. Security and privacy • Mobile payment – Can be secure than a magnetic strip on a credit card • User responsibilities • Vulnerabilities at all levels: phone, app, OS, tag…
- 34. Resources
- 35. • Introductions to NFC – Near Field Communications: A Technology Primer (ars technica) – What’s NFC, and Why do I Care? (ReadWriteWeb) – Near Field Communication Quick Guide (Mashable)
- 36. • NFC Forum – Specs – White Paper on Smart Posters (pdf) • NFC World: – List of Trials and Pilots – List of NFC Enabled Phones • Apple Patents referring to NFC
- 37. • Security and privacy – FTC December 2010 Staff Report – Collin Mulliner’s NFC security research web page and NinjaCon presentation – Intrepidus Group webinar “NFC for N00bs” (Oct 21!) – MasterCard statement on Google Wallet security