Mastering Efficiency: Social Media Tips & Tricks for Nonprofits
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The document outlines strategies and tools for utilizing social media effectively in nonprofit communications, emphasizing the importance of setting clear, measurable objectives. It provides best practices, such as posting engaging content consistently and involving the community, while also discussing various platforms like Pinterest and Instagram for visual storytelling. Additionally, it includes resources for benchmarking and measuring social media impact, reinforcing a strategic and focused approach to online engagement.
![Zan McColloch-Lussier
DJ & Strategist
Mixtape Communications
Noland Hoshino
Co-Founder
[B]Cause Media
Ash Shepherd
Senior Project Strategist
NPower Northwest](https://image.slidesharecdn.com/wvdo-combined-presentation2-0-120518172545-phpapp01/85/Mastering-Efficiency-Social-Media-Tips-Tricks-for-Nonprofits-2-320.jpg)
Mastering Efficiency: Social Media Tips & Tricks for Nonprofits
- 1. WVDO Conference 2012 Social Media Tricks &Tools
- 2. Zan McColloch-Lussier DJ & Strategist Mixtape Communications Noland Hoshino Co-Founder [B]Cause Media Ash Shepherd Senior Project Strategist NPower Northwest
- 3. • Goals Foundation • Strategies & Tactics • Tools • Next Steps
- 4. Lightning Round + Brain Storm =
- 5. Using process to keep you on track
- 6. Goal Metrics Strategy Tools Tactics
- 7. Goal Metrics Strategy Tools Tactics
- 8. Goal Metrics Strategy Tools Tactics
- 9. Goal Metrics Strategy Tools Tactics
- 10. Tools can only help you do something... Must know the “something” first Strategy keeps you focused on the mission
- 11. What Are Your Objectives? S Specific M Measurable A Achievable R Related T Time-based
- 12. Example Increase website visits from social channels by 25% before September 2012 ___________ ________________ by ________________ before ______________ (Action Verb) (Specific Item) (Measurement) (Time-Specific)
- 13. Best practices & tools for efficiency
- 19. Using the tools wisely to find impact and efficiency
- 20. The greatest thing since the fax machine
- 22. Can Not Contain • Price or purchase information • Contact information • References to user interface elements (Like or Share) • Calls to action (definitely some wiggle room here)
- 24. Add Significant Dates to tell your story
- 29. Using the tools wisely to find impact and efficiency
- 34. Rescue Saves a dog lives
- 35. Rescue Saves a dog lives
- 36. Rescue a dog Saves lives
- 37. 5 Rules to Rule Rule #1 – Post interesting images Rule #2 – Post consistently Rule #3 – Post often Rule #4 – Get the community involved Rule #5 – Have a theme
- 38. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #1: Use graphic with a quote, saying or inspirational message
- 39. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #3: Use an infographic that contains useful information & interesting facts
- 40. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #15: ‘Call to action’ graphics that fit with your logo & brand
- 41. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #16: A list of your steps or instructions
- 42. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #17: Compelling words + compelling images = Effective Message
- 43. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #20 Build a community around a cause
- 44. What are my (P)Interests?
- 45. What do I like?
- 48. • Why: Broad look vs individual pictures • Who should use: Marketing/Communications team • Similar: Pinterest Pinstagram.co
- 49. • Why: Broad look vs individual pictures • Who should use: Marketing/Communications team • Similar: Pinterest Friendsheet.com
- 50. Instadashapp.com
- 51. Picscatter.com
- 52. Tagxedo.com
- 55. Tools to get you ready for social media
- 56. / • Why: Keep you focused & strategic, save time • Who should use: Communication Dir, share w/ staff • Similar: Kivi Leroux Miller
- 57. • Why: Organize & find everything. • Who should use: People who write your stories. • Similar: Cloud based file sharing, like Google Docs
- 58. • Why: Quick snippets & stories from your co- workers • Who should use: Orgs with program staff in the field • Similar: Email, but that’s cumbersome
- 59. • Why: Know what you Free Benchmark Reports can expect & use to set • Blackbaud Index of benchmarks Online Giving • OnlineGivingStudy.org • Who should use: Dev & from Network for Good Comms staff, all size • eNonprofit shops Benchmarks Study by M + R Strategic Services & • Similar: Other industries NTEN
- 60. Tools for making social media easier
- 61. • Why: Images tell great stories • Who should use: Anyone, very simple • Similar: Free alternative to Photoshop
- 62. • Why: Create a social story from your event, conference or issue • Who should use: Great to summarize or give second bump to story • Similar: Blog post
- 63. • Why: Create interactive picture • Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio • Similar: ?
- 64. Tools to see what’s working
- 65. • Why: Stats on Twitter & Facebook • Uses: Quick overview of health of networks • Similar: AmEx Buzz,
- 66. // / • Why: Learn from competitors • Uses: See how your Page compares & get ideas to increase engagement • Similar:
- 67. • Strategies driven by need to accomplish a goal • Should be fun but focused on a results • Learn as you go, not a finish line • Do a few things well, not lots of things poorly
- 68. • Resource guide for tons of goodies • Ask your peers • Connect with us • #NPtech Social Media Resource http://bit.ly/WVDOnptech
- 70. Zan McColloch-Lussier zan@mixtapecommunications.com 206.552.8462 Twitter @Zanarama Noland Hoshino noland@bcausemedia.com 360.607.4462 Twitter @NolandHoshino Ash Shepherd ashs@npowermw.org 971.285.1949 Twitter @Nptech_Ash