Your Project, From Idea to Implementation
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This document provides guidance on creating a 100-day plan to move a project from the conceptual phase to implementation. It stresses the importance of thorough planning by considering budgets, hiring needs, timelines, partnerships, audiences, and metrics. The presentation recommends defining the core audiences the project aims to reach, establishing a clear team structure and roles, and implementing project management tools for tracking progress and milestones. It emphasizes iterative design and using data to continually refine the project based on outcomes and audience feedback. Resources for further planning are also provided.
Your Project, From Idea to Implementation
- 1. From Idea to implementation. Creating your 100 day plan. KCIC Bootcamp, Fall 2013 , Susan Mernit, presenter 1
- 2. • You got the funding ! Now what? 2
- 3. You make a plan Q: How do you move from concept to execution ? Answer: Very thoughtfully. 3
- 4. •Budget •Hiring •Obstacles & Dependencies •Partnerships •Platforms •Requirements •Timeline All things to think about as you plan 4
- 5. CR, talking to new grantee: “Who do you want your project to reach?” Grantee: EVERYONE! CR: Uh, who does that mean, exactly?
- 6. Define your audience Who are the audiences for your project?—break it down into 3 or 4 segments Are these new audiences you want to reach?—Or audiences you have? And what do you know about their online behaviors? 6
- 7. Remember that ? everyone is Who’s your audience? a Age Gender group of someones Race Values Behaviors Income Jobs Life stages Technology consumption Interests All play a role in determining level of interest
- 8. Strategic question 1 • Ask: Who are the core audiences my project needs to connect with/? • Understand: Core characteristics and behaviors of those groups
- 9. Next, plan your team Basic questions: • What are the roles we need to make this happen? • What are the skills we need? • Who is the project lead? • Who do we have? • Whom do we need to hire? • What are the roles and responsibilities? 9
- 10. Keep it CLEAR Know who the lead is Make sure roles are defined—and everyone knows them. Set goals and milestones where all can see them. Select project management tools—Google Docs, Basecamp, Asana are some choices 10
- 11. If you can’t measure it, you haven’t thought it through. 11
- 12. It’s all about the roadmap Iterative design Launching—and then refining Define product requirements AND project outcomes— HOW will you get there? 12
- 14. Example: GrowWNY game as content for young adults focused on green issues What’s my footprint? Global footprint game was a direct result of wanting to reach younger adults via gamification See: http://growwny.org/learn-a-live-green-home/whats-my-footprint
- 15. Invest in process in your plan Think about: Who’s in charge? What are the results you need? Are you measuring the right things? Who decides in a conflict? 15
- 16. Check in with your community AKA your audience Are you solving a problem others would like to solve? Are you working in partnership? 16
- 17. Measure your work— learn from the data The best friends you can have: • Google analytics • Facebook insights • Twitter analytics • Survey Monkey Check stats daily, weekly, monthly • Compile & discuss • Use to fine tune Use to refine approach, focus 17
- 18. Work your plan Work on your plan through the whole boot camp Show it to advisors and colleagues Modify, adjust, tweak 18
- 19. QUESTIONS & DISCUSSIONS What’s the biggest risk? What do you know you don’t know? 19
- 20. It’s not a unicorn, okay?
- 21. Resources Boot-camp: This week is hands-on Circuit-Riders: You have one —take advantage Further reading: Getting Things Done: The Art of Stress-Free Productivity by David Allen The One-Page Project Manager: Communicate and Manage Any Project With a Single Sheet of Paper by Clark A. Campbell The Definitive Guide to Project Management: The fast track to getting the job done on time and on budget (2nd Edition) by Sebastian Nokes 21
- 22. SUSAN MERNIT mernit@gmail.com Twitter: susanmernit Susanmernit.com Susanmernit.tumblr.com Questions welcomed—hit me up via email. 22
Editor's Notes
- #2: {"16":"Oakland Local case study: Local site launched with 29 partners in 2009—42 by end of year\nHow did we make that happen?\nConducted non-profit audit—Oakbase.com\nIdentified key partners\nMet for discussions, input\nAdjusted Oakland Local idea based on partner input\nDefined partner role & recruited core partner group for launch\n","11":"Setting metrics for success is the best focusing exercise you can do—and the best way to set expectations\nThings you can measure:\nImpact—number of users, change in real world, engaged partners\nEngagement- Unique visitors, time spent on site, comments posted, number of partners & posters\nWeb impact: Page views, unique visitors, downloads\nReal world impact—What changed?\n","12":"What you want the product to do?\nfor partners\nfor the audience\nBe able to state requirements\nGet assurances TECH parts will work together\nBe involved with the planning\nDo rapid paper prototyping user testing\nTweak the wireframes & designs\nMake sure YOU can explain it--accurately\nWould you let someone else manage your whole budget?\nNo? Then why hand over your web/mobile project?\n","9":"Harder questions:\nWhat skills are we lacking? How do we get them?\nDo we know what we don’t know?\nHow will doing this project change our other workflow?\n","15":"Use clear, external plans and goals keep everyone focused\nSuggestions for keeping things on track:\nPost plans, schedules, task lists where team can access\nWeekly Team meetings\nMonthly status update with foundation\nOpen-door transparency policy with documents within team\nEmpower project manager role\nFlag YELLOW for issues; RED for delays—before they happen\n","10":"Know:\nHow will the team know what to work on-- and in what order?\nHow are people accountable for results?\nWhat kind of communication do you want—and how often?\n"}