Project execution for paranoids
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The document outlines a structured approach to project execution for new grantees, emphasizing the importance of creating a comprehensive 100-day plan. Key elements include defining the target audience, planning team roles, setting measurable goals, and continually refining the project based on data insights. The speaker encourages collaboration, effective communication, and adaptability throughout the project lifecycle.
Project execution for paranoids
- 1. Project execution For paranoids Creating your 100 day plan. KCIC Bootcamp, Fall 2013 , Susan Mernit, presenter 1
- 2. • You got the funding ! Now what? 2
- 3. You make a plan Q: How do you move from concept to execution ? Answer: Very thoughtfully. 3
- 4. • Budget • Hiring • Obstacles & Dependencies • Partnerships • Platforms • Requirements • Timeline All things to think about as you plan 4
- 5. CR, talking to new grantee: “Who do you want your project to reach?” Grantee: EVERYONE! CR: Uh, who does that mean, exactly?
- 6. Define your audience Who are the audiences for your project?—break it down into 3 or 4 segments Are these new audiences you want to reach?—Or audiences you have? And what do you know about their online behaviors? 6
- 7. Remember that ? everyone is Who’s your audience? a Age Gender group of someones Race Values Behaviors Income Jobs Life stages Technology consumption Interests All play a role in determining level of interest 7
- 8. Strategic question 1 • Ask: Who are the core audiences my project needs to connect with/? • Understand: Core characteristics and behaviors of those groups 8
- 9. Next, plan your team Basic questions: • What are the roles we need to make this happen? • What are the skills we need? • Who is the project lead? • Who do we have? • Whom do we need to hire? • What are the roles and responsibilities? 9
- 10. Keep it CLEAR Know who the lead is Make sure roles are defined—and everyone knows them. Set goals and milestones where all can see them. Select project management tools—Google Docs, Basecamp, Asana are some choices 10
- 11. If you can’t measure it, you haven’t thought it through. 11
- 12. It’s all about the roadmap Iterative design Launching—and then refining Define product requirements AND project outcomes— HOW will you get there? 12
- 13. 13
- 14. Example: GrowWNY game as content for young adults focused on green issues What’s my footprint? Global footprint game was a direct result of wanting to reach younger adults via gamification See: http://growwny.org/learn-a-live-green-home/whats-my-footprint 14
- 15. Invest in process in your plan Think about: Who’s in charge? What are the results you need? Are you measuring the right things? Who decides in a conflict? 15
- 16. Check in with your community AKA your audience Are you solving a problem others would like to solve? Are you working in partnership? 16
- 17. Measure your work— learn from the data The best friends you can have: • Google analytics • Facebook insights • Twitter analytics • Survey Monkey Check stats daily, weekly, monthly • Compile & discuss • Use to fine tune Use to refine approach, focus 17
- 18. Work your plan Work on your plan through the whole boot camp Show it to advisors and colleagues Modify, adjust, tweak 18
- 19. QUESTIONS & DISCUSSIONS What’s the biggest risk? What do you know you don’t know? 19
- 20. It’s not a unicorn, okay? 20
- 21. Resources Boot-‐camp: This week is hands-‐on Circuit-‐Riders: You have one —take advantage Further reading: GeJng Things Done: The Art of Stress-‐Free ProducOvity by David Allen The One-‐Page Project Manager: Communicate and Manage Any Project With a Single Sheet of Paper by Clark A. Campbell The DefiniOve Guide to Project Management: The fast track to geJng the job done on Ome and on budget (2nd EdiOon) by SebasOan Nokes 21
- 22. SUSAN MERNIT mernit@gmail.com TwiWer: susanmernit Susanmernit.com Susanmernit.tumblr.com QuesLons welcomed—hit me up via email. 22