The document analyzes and compares the mastheads of several newspapers. It notes that most mastheads use simple sans serif fonts in capital letters to grab attention. Colors are typically white text on a solid background, though some use two-toned colors. Logos like an eagle are also used. Mastheads are kept clear, simple, and bold to clearly convey the paper's name and attract readers. The conclusion determines to avoid overused sans serif fonts and use multiple colors in the new masthead to attract young people.