Matea presentation
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The project involves launching a new ready-to-drink mate tea beverage in local and international markets. It will study the market and opportunities, prepare for production and distribution, and launch a promotional campaign. Key phases include product research, supplier agreements, production start, promotion strategy development, distribution definitions, and first product delivery. The timeline runs from January to August, with a budget of $1.94 million. An 8-person project team leads the effort.
Matea presentation
- 2. What is ?
- 3. Matea is a traditional beverage made of Erva Mate turned into a ready to drink tea for those who look for a revigorating, healthy and refreshing experience.
- 4. PROJECT Launching of a new beverage in the local and international market The project consists on the study of the market and product opportunities, preparation for the production, preparation of the promotional launch and the distribution process.
- 6. Goals & Metrics 80% of weighted distribution 40% of numeric distribution 70% of Brand Acceptance Campaign Accomplishment 80% of Product Acceptance On time prototype delivery
- 8. Project’s phases 1.1.1 - Product Research 1.1.2 - Suppliers Search and Agreement 1.1.3 - Supply Chain Set Up 1.1.4 - Operational Processes Set Up 1.1.5 - Quality Pre-Test 1.1.6 - Product Adjustments 1.1.7 - Final Product Definition 1.1.8 - Production Start 1.2.1 - Promotion Strategy Definition 1.2.2 - Ad Agency Bid 1.2.3 - Advertising Agency Agreement 1.2.4 - Campaign Development 1.2.5 - Campaign Test 1.2.6 - Brand Evaluation 1.2.7 - Promotional Material Development 1.2.8 - Online Platform Development 1.2.9 - Launching Strategy Definition 1.3.1 - Distribution Definitions 1.3.2 - Wholesales Search and Agreement 1.3.3 - Distributors Training 1.3.4 - Trade Marketing Processes Set Up 1.3.5 - First Product Delivered
- 9. Plan chart
- 10. Timeline Kick off 23/01 Ad Agency Agreement 06/03 Final Production Definition 22/05 Production start 23/05 Launch Strategy Definition 21/06 Wholesale search and agreement 31/07 First product delivery 13/08
- 11. Stakeholders
- 12. Budget 3 Point Estimating Burn Rate: 17K Activity Optimistic Most Likely Pessimistic Cost Expected Cost Estimate Authorization Responsible Product Development 500K 1,200K 2,000K 1,216K R&D Manager Product Promotion 300K 500K 900K 533K Marketing Manager Channel Development 100K 200K 250K 191K Marketing Manager TOTAL 900K 1,900K 3,150K 1,940K -
- 13. Project’s Team 1 – Mr. M. Teló 2 – Ms. P. Ford 3 – Mr. S. Robert 4 – Mr. W. Brown 5 – Mr. J. Oliver 6 – Ms. F. Nakombi 7 - Ms. T. Leonard 8 – Mr. M. Douglas 1 2 3 4 5 6 7 8
- 14. Gantt Chart
- 15. Gantt Chart
- 16. Gantt Chart
- 18. Thank you! Cristian Schlindwein - Danilo Matos - Luis Schroer Tatiana Krigsner - Thiago Junqueira - Yudith Serrarens