Matthew calder-sic-2011
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This document discusses strategies for monetizing social TV content, specifically reality TV shows, through subscriptions and user-generated content sharing. It focuses on using Big Brother Live Feeds as an anchored subscription product and Reality Nation as a free platform for reality stars and fans to share content. Key metrics mentioned include the platform being 60% female aged 35-55 and gaining 20% of traffic from mobile.
Matthew calder-sic-2011
- 1. Monetizing Social TV Big Brother Live Feeds and Reality Nation Matt Calder, RealNetworks mcalder@real.com
- 2. I make money from tweets about whirlyball with Brenchel and JeJo
- 3. Today Best practices for targeting the passionate 1% • Super Pass: subscription entertainment • Reality Nation: free reality star UGC
- 4. $14.99 • Anchored by Big Brother Live Feeds • Social, Live, Access • 60% female, 35 to 55 • Top channels - 60% affiliate - 25% CBS
- 5. Feeds
- 6. 17 x 286 206 99 80 42 41 38 33 20 14
- 7. Originals
- 8. Access
- 9. Free • Content by stars • Promoted via social • 20% mobile • Fast ramp up
- 10. Reach - Sub
- 11. Twitter
- 12. Referrers • Facebook • Twitter • Jundishes • Allaboutbigbrother.forumotion.com • Forums.jokersupdates.com • Mortys.tv.com • Google • Celebritysmackblog.com • Jejofansite.com • hamsterwatch
- 13. Fans • Hosting competition • #2 all time article on Reality Nation
- 14. Burnett “We’re not that far from people watching TV on the same screen as the computer, with interactivity back and forth. It’s the interactivity that TV lacks right now and that is a major advantage for the Internet.” Mark Burnett
Editor's Notes
- #3: Set up, it’s on tv for 3 months but then we do more at the end of the season, and like any other culture there is jargon, going to take you into this strange fan world …
- #4: You don’t need to reach everyone just the ones who care – mcdonalds and budweiser have wasted tons of money on meOther passionate communities: sports, music (fans of particular acts), hobbies, comic books, pigeon racing, games, food
- #5: ESPN of Reality TV1.3% of lafayette LA
- #6: Say more about mobile extra cost
- #8: Explain happy hour and missy
- #11: Explain famous food experiment
- #12: Reality stars have lots of followers AND are connected to other people with lots of followersTalk through survivor showmance win
- #13: Google has shot to top
- #14: Status within the community, quirkydude story too, biggest complainers care the most
- #15: 1% today, internet makes it boundlessTie back to sports as well, take the conversation back out to how the internet enables this for many passions, food example as well