Sabol Q Additional Slides
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This document discusses a controversy over an advertisement on a Target billboard in Times Square that some felt was suggestive. While the photo received over 19,000 views on Flickr, Target's response that they do not engage with non-traditional media outlets helped spread the outrage further online. The document notes that more people now get their news from social media rather than traditional sources, so one online post can now create PR problems for a company. It also provides statistics on social media usage among different age groups.
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Sabol Q Additional Slides
- 1. Innocent Ad or Subliminally Suggestive?
- 2. How would you respond to online outrage? This Flickr photo taken of a Target billboard in Times Square was viewed over 19,000 times on Flickr alone before spreading to blogs and other social media news sites.
- 3. Target’s Response Good Morning Amy, Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
- 4. Not So Good. The outrage spread faster on the web. Major news sources eventually got around to covering the online controversy. More people receive their news from social media sites than the New York Times, CNN, and “traditional” news sources. Welcome to the 21 st Century where one blog entry can create a PR disaster for your organization.
- 5. Who uses Social Media? 30% 7% 25% 9% 23% 23% 70% Older Boomers (55-64) 14% 6% 15% 4% 4% 18% 31% The Silent Generation (64-72) 6% 10% 20% 28% Create Blogs 49% 57% 72% 57% Watch Videos Online 27% 34% 43% 49% Read Blogs 16% 29% 60% 55% Create a SNS Profile 20% 36% 67% 65% Use Social Networking Sites 28% 38% 59% 68% Send Instant Messages 79% 82% 87% 93% Go Online Younger Boomers (45-54) Gen X (33-44) Gen Y (18-32) Teens (12-17)