Enterprise & Government Mobility Solutions in 2011 and Beyond
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The document summarizes a webcast by VDC Research discussing trends and expectations for enterprise and government mobility solutions in 2011, including insights on mobile device outlook and security management for enterprises. It highlights the growing importance of cloud-optimized solutions, the emergence of new mobile platforms for customized app development, and the shifting landscape of mobile distribution channels. Key concerns for organizations include minimizing device downtime and enhancing user productivity while managing the total cost of ownership in mobile deployments.
Enterprise & Government Mobility Solutions in 2011 and Beyond
- 1. VDC Research Webcast: Enterprise & Government Mobility Solutions in 2011 & Beyond Mobile & Wireless Practice David Krebs, Director
- 2. Frequently Asked Questions These slides are from a webcast presented on 12/15/10. A full audio recording is available at: http://vdcresearch.com/Landing/webcast121510.aspx 1 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 3. VDC Research Complimentary insights and marketing data on the enterprise & government mobility markets available at: www.vdcresearch.com 2 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 4. Today’s Speaker David Krebs, Practice Director David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David’s consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA). 3 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 5. Today’s Speaker 2010 Market Trends & 2011 Growth Expectations Leading 2011 Enterprise & Government Mobility Investment Themes VDC’s 2011 Enterprise & Government Mobility Research Service Question & Answers 4 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 6. Enterprise Mobility: Mobile Device Outlook Mobile Device Shipments Supporting Enterprise Mobility Applications (only includes devices deployed to support enterprise mobility applications) Slowdown in $12,000 notebook market Faster than in part b/c of slate expected tablets $10,000 rebound Continued $8,000 smartphone (USD Millions) strength $6,000 Strong rebound in rugged market in 2010 – return to $4,000 more consistent growth $2,000 Dynamic Interest in Slate Tablets/ Media Tablets $0 2007 2008 2009 2010 2011 2012 2013 2014 Rugged Large FF Rugged Small FF Smartphones Notebooks Slate Tablets/ Media Tablets 5 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 7. Emergence of Cloud-optimized Mobile Solutions Level of investment in SaaS-based enterprise mobility solutions reaching scale Enterprise Mobility Application Design / • The emerging class of tablets / media-pads – Deployment Approach with their more smartphone-like OS profiles, processing capabilities and interface options – are leading a trend towards ‘cloud-optimized’ Other solutions. 5.7% • Cloud computing will in part be enabled by virtualization, including: hardware virtualization, platform virtualization, and application virtualization. SaaS/Hosted solution 40.6% Application resides behind corporate firewall 53.7% 6 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 8. Tick-tock, Tick-tock: The Individual Liable Device as a Security Time Bomb Smartphone Deployment Approach by Industry Growing proportion of 100% IL devices within enterprise 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Company purchased only Both company and employee purchased: Approved list Both company and employee purchased: Any phone Employee purchased only: Approved list Employee purchased only: Any phone 7 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 9. Security Management Requirements Improved mobile security discipline required within enterprises Rate the following security management functions in terms of their level of importance to your firm (1=Extremely unimportant; 6=Extremely important) Lockdown device interface to reduce end-user tampering 4.9 Remotely deliver security patch updates 4.7 Enforce device hardware feature contol policies (e.g. block camera) 4.4 Enforce security policies even when the device is in an offline state 4.4 Remotely enable device kill and data deletion for lost or stolen devices 4.4 Enforce password policies 4.3 Enforce on device applications whitelist/blacklist 4.2 Enforce on device data encryption 4.1 Encrypt over the air (OTA)/ Internet communications 4.1 Distribute security/policy changes even without a data connection 4.0 Integrate on device login with active directory 3.9 0 1 2 3 4 5 6 Security policy development – and enforcement – especially for individual liable devices will be a KEY requirement again in 2011. 8 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 10. Enterprises Embrace Application Development Liberties of Next Generation Mobile Platforms • The democratization of mobile application development – enabled by emerging mobile platforms, such as Android, and today’s micro-app mentality – is taking the enterprise by storm. Organizations have become enamored by the low-cost / low-risk approach of internally developing mobile applications to support specific workflows or use cases. • This has been especially apparent in the military where Android and iOS development is actively encouraged and invested in. Dozens of vendors focused on mobility have emerged with robust tools and platforms that enable “click and build” capability for creating mobile applications. • Considering the level of customization required for currently deployed “traditional” enterprise applications (i.e. desktop applications), we see a significant opportunity for businesses to take advantage of these tools and build their own customized applications that will extend their often significant enterprise application investments. • While this trend is unlikely to significantly impact development of more mission critical applications – and nor are we suggesting that enterprises are taking control of all mobile development – the expectation is these developments will result in the enablement of entirely new mobile workflows and evolve into incremental opportunities for mobile solution providers. 9 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 11. Mobile Ecosystem Shakeup Impacting Points of Decision Making Influence Primary / Initial External Enterprise • A broader sphere of influence on enterprise Mobility Resources mobility key decision makers. • One of the more interesting developments to Mobile HardwareVvendors/Solution 22.1% follow will be the activity among wireless carriers. Provider Carriers are acquiring professional service organizations which will potentially put them in direct competition with System Integrator (SI)/ Value Added some of their partners. 21.7% Reseller (VAR) Carriers are eager to control a larger share of the enterprise mobility market and are furiously trying to shed their image of “dumb pipe” vendors. Independent Software Vendor (ISV) 18.6% • A greater proportion of ‘green field’ accounts turn initially to ISVs to determine key requirements. Consultant/Professional Service 15.8% Provider Wireless carrier 12.0% Distributor/VAD 7.1% Others 2.7% 10 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 12. Mobile Channels Offer Varied Opportunities & Challenges Various distribution channels are emerging for mobile applications, each with their own benefits and challenges. Key capabilities, issues and consideration for each channel are summarized below: Device Vendor Mobile App Category Carrier Distribution Mobile Web ISV/ Systems Integrator Stores • Permission required by • Open to any who sign Openness • Completely open • Partner development carrier agreement • Substantial (including • Limited cost (~$100-$200) to Entry cost and resources to manage introduce applications • None • NA Revenue Split relationship) • 70/30 revenue split • 60/40 revenue split • No consistent options • Strong micropayment options Payment • Lack of strong or consistent • Professional service contracts • Carriers beginning to • Limited options for enterprise Options solution with partners integrate with billing wide deployments Enterprise • Improving capabilities • Poor • Improving • Strong Integration • Improving - however, need • Limited to uneven. Large • Uneven – support by Discoverability separation between • Uneven volume of small specialized different business units consumer and enterprise solution providers. Value Chain • Low, but moving up • High / Broad • Low / Variable • Moderate Impact • Long term viability. • Improving strength of • Strong for less sophisticated • Primary model for more However, serious limitations Considerations carrier professional point solutions with limited sophisticated native for current enterprise service teams integration requirements applications requirements. Source: VDC Research 11 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 13. Rugged Becomes Relevant…Again Average Annual Failure Rates by • After trending down for the last several years, Device Type failure rates of mobile devices have again increased. 18% • This is largely in response to the recent 16% economic pressures, end users have extended 14% the life cycle of mobile devices and adopted less expensive solutions (such as netbooks) resulting 12% in an increase in failure rates. 10% 16.8% 16.6% 8% 13.3% 12.1% 6% 7.9% 4% 5.9% 4.6% 4.4% 2% 0% Large Form Large Form Small Form Small Form Factor - Factor - Rugged Factor - Factor - Rugged Commercial Commercial Grade Grade 2007/2008 2009/2010 12 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 14. Leading Mobility Investment Concerns Minimizing device downtime is a top of mind issue for organizations Rate the following mobility issues or concerns in terms of their level of importance to your firm (1=Extremely unimportant; 6=Extremely important) Minimizing device downtime user productivity loss Ensuring user friendliness of mobility solutions Preventing data breaches Reducing support costs Security policies for handling lost/stolen devices/data Remote helpdesk Remote provisioning of devices Clear mobile asset and software inventory management Provide real time remote training to field users Managing SW license conformance Locate/track devices Supporting dual mode devices (work and personal use) 0 1 2 3 4 5 6 Managing the TCO of mobile device deployments is a consistent ‘top of mind’ issue for organizations deploying mobile solutions. 13 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 15. Enterprise Applications Optimized For Touch Interface Primary (non Keyboard) Mobile Input • More and more mobile devices are shipping Functionality Requirements with touch as the primary interface technology. • Consumer influenced UI and interfaces – such Touchscreen/Multi-touch 26.8% as touch and multi-touch – are becoming more the norm for mobile military applications. Bar Code Scanner/Imager 20.5% Moreover, demand for open / standards-based platforms that enable seamless integration with new I / O solutions increasingly critical. Smartcard Reader/NFC 10.2% • However, while most are great for content Pen/Stylus 9.4% consumption, few can be used to support more data-intensive input applications. VoIP 6.3% • Finally, another major hurdle – which will increasingly be addressed – is enterprise RFID Interrogator 5.5% software platforms leveraging touch as an interface option. Mag Stripe Reader 5.5% Speech Recognition 4.7% Other 6.3% 14 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 16. VDC Research Profile: 2011 Service Key offerings: technical tracks TRACK 1: Enterprise and Government Mobility Hardware This track spans four volumes that provide detailed market sizing (including quarterly size and share tracking), forecasting and competitive analysis of mobile devices deployed for enterprise and government mobility applications across a variety of form factors. TRACK 2: Enterprise Mobility Software This track spans three volumes that provide detailed market definitions and segmentations, estimates, forecasts, competitive share, and mobile developer analyses across several mobile software segments. This track addresses the enterprises approach to mobile application development, key technical requirements, enterprise application extension and integration and other leading mobile software trends. TRACK 3: Enterprise Mobility Professional Services This track spans two volumes that provide market estimates, forecasts, competitive share, end user requirements, and channel trends for enterprise mobility professional services including traditional break-fix, integration and deployment services to more advanced managed services. 15 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 17. VDC Research Profile: 2011 Service Key offerings: market and channel tracks TRACK 4: Enterprise Mobility Vertical and Application Markets This track provides detailed market definition and segmentation, estimates and forecasts, and end user requirements for enterprise mobility platforms, software, and professional services across six vertical and application markets. TRACK 5: Government Vertical and Application Markets This track provides detailed market definition and segmentation, estimates and forecasts, and end user requirements for government mobility platforms, software, and professional services across four vertical and application markets. TRACK 6: Enterprise Mobility Channel Tracker This track spans two volumes and provides a tracking service that measures vendor partner program quality and effectiveness, channel organization growth expectations by vertical market, application and key technology and identifies and profiles key channel organizations. Each regional volume provides a full-year report and a half-year update. 16 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice
- 18. Q&A Session Thank You for Attending this VDC Webcast. For more information about VDC Research coverage of the global markets for the enterprise & government mobility markets – please contact: David Krebs Director davidk@vdcresearch.com | 508.653.9000 x136 Gerrald Smith Senior Account Executive gsmith@vdcresearch.com | 508.653.9000 x113 17 – 2010 VDC Research Group, Inc. Mobile & Wireless Practice