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How Web and Cloud Computing Will
Drive Your IT Strategies

                                                                             David Mitchell Smith




Notes accompany this presentation. Please select Notes Page view.
These materials can be reproduced only with written approval from Gartner.
Such approvals must be requested via e-mail: vendor.relations@gartner.com.
Gartner is a registered trademark of Gartner, Inc. or its affiliates.
Welcome!
                                     Thank you for joining us on today’s Gartner webinar.



                                                                                                  10,800
                                                                                  60,000
                                                                                                  Client
                                                                                  Clients
                                                                                                Enterprises


                                                                                                                 100,000
                                                                      5,500
                                                                                                               IT End-User
                                                                   Benchmarks
                                                                                                                 Inquiries




                                                           65% of
                                                                                                                      2.7 Million
                                                        Fortune 1000
                                                                                                                     IT End-User
                                                           80% of
                                                                                                                       Searches
                                                         Global 500



                                                                                                               730 Analysts
                                                                       55                                     Serving Clients
                                                                   Conferences                                     in 80
                                                                                                                Countries

                                                                                                  10,000
                                                                                  3,800
                                                                                                  Media
                                                                                  CIOs
                                                                                                 Inquiries

© 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner is a registered trademark of Gartner, Inc. or its affiliates.
<docname>_<date>_<author>
                                                                                            1
How Web and Cloud Computing Will
Drive Your IT Strategies

                                                                             David Mitchell Smith




Notes accompany this presentation. Please select Notes Page view.
These materials can be reproduced only with written approval from Gartner.
Such approvals must be requested via e-mail: vendor.relations@gartner.com.
Gartner is a registered trademark of Gartner, Inc. or its affiliates.
Key Issues
1. How has Web computing evolved and how will it impact
   future application strategies?
2. How will cloud computing evolve to become a key
   sourcing strategy for the enterprise?
3. How will the combination of Web and cloud computing
   become the primary IT strategy for many enterprises?
The Web Is Still Not Dead




         The
         Web is
         dead.
While the Internet Is Middle-Aged, the
Web Is Still a Young Pup
• 2009 saw two special birthdays: Internet, 40 years old, Web, 20
  years old
• The Internet — network of networks providing ubiquitous two-way
  communication with billions of users around the globe
• The Web — UI that makes the Internet usable by the majority
• The Web as architecture - WOA
• Enterprise Web
   - The Web is the primary UI for enterprise apps and content
   - Customer-centric Web strategies retain and grow customers
   - Portals increase user satisfaction via personalization
   - Web AD tools are pervasive
   - Majority of new apps are being built with Web front ends
   - Cloud computing is a natural outgrowth
• Consumer Web — just look at the impact on travel, media,
  retail, libraries, …
Web 1.0 Web 2.0 What’s Next?

  Original Web 1.0           Web 2.0          Modern Web



• HTTP, HTML,        • Web 1.0 + XML,   • Web 2.0 + HTML5
  URI                  Ajax, …          • Mobile, cloud, real
• Consumed only      • Consumed by        time, …
  by humans            humans &
• Many readers,        machines, Many
  few authors          readers, many
                       authors
                     • Communicative,
                       collaborative,
                       community-
                       friendly
The Future Web
• Is Contextual                       • Runs in Parallel with
• Is Mobile                             Native Apps

• Relies on HTML5                     • See the Return of Browser
                                        Wars
• Runs on the UXP
                                      • Is Consumer-Drive
• Is Social
                                      • Is Rife with Commerce
• Runs in the Cloud
                                      • Is in the Middle of the Net
• Is Real-time                          Neutrality Controversy
• Is an Architecture
                             Mobile        The Internet
                                            of Things

                       Programmable                         The Cloud


                    Global and Geo-
  The Social Web            located
The Future Web is Contextual
Context-enriched services will use information about the end user
to anticipate an end user's immediate needs and proactively offer
more-sophisticated, situation-aware and usable functions.
  Enterprises can better target consumers and deliver on the promise of
increased customer intimacy
 Compound context-enriched services will emerge between 2010 and 2015
The Future Web Is Mobile & Ubiquitous
•~5 Billion Mobile Phone Subscriptions
• Penetration > 100% in Some Markets
• SMS – 6.3 Billion Messages/Day                  6.7 billion connections,
• Mobile Data Traffic Rising              2015
(140,000Tb/month > total voice traffic)
                                                  >$1 trillion direct voice +
• 10% of Google Searches                          data service revenue per
• 150 Million Facebook Mobile Users       2014    annum, multiple $ billions
                                                  in indirect revenue, e.g.,
   The service                                    advertising
 and social era                           2013
                                                  Data revenue exceeds
                                          2012    voice revenue in
                                                  advanced markets
                                          2011
            The
     application                          2010    5.1 billion connections
             era

                                          .....
The device era
                                          2007
The Future Web Is Mobile
 % of apps not
 developed for
 native platform
                                   Milestones
                                                                    4G connectivity
50%                                                 Web appstores
                                           HTML5
                       Other powerful     working
                        platforms and   subset stable
                         browsers (eg
                           Android)
          iPhone, Safari
             browser



            2009                             2012                               2015


      HTML5 capabilities: canvas, offline web apps and storage, video
      Driven aggressively by Google and Apple
The Future Web Leans Heavily on HTML5
 Vendor Support   Local Storage       Rich Media




                             Even More Capabilities:
  Mobile
 Ascends:                    -Geolocation
                             -Threading (Workers)
                             -Networking (Sockets)
 “Heavy
  RIA” In                    -New Markup Options
 Danger?
The Future Web Sees the Return of
Browser Wars
                                           Opera Mini
                                            0.88%
                                            Opera       Others
                                            2.37%       0.71%
                                           Safari
                                           5.16%
                                  Chrome
                                  7.52%




                             Firefox
                             22.93%
                                                                 Microsoft Internet
                                                                     Explorer
                                                                     60.40%




Source: netmarketshare.com
The Future Web Will Be About Browsers
and Operating Systems
• An example of a “Web OS”
• Chrome browser +
• Platform or OS?
• Compare it to?
  - Windows No: MacOS, No
  - Network Computer? Yes
• Why two Linux desktop Oses from Google?
  - One is a platform (Android), One is not
    (ChromeOS)
  - Native Apps matter more and for longer in
    Mobile space
• “Netbook Computing”                .
The Future Web is Social
               • Ham Sandwich:
                 Tells you what someone
                 you barely know had for lunch
                 (on Twitter)
               • Leadership of the Free
                 World: Helped determine
                 the last U.S. presidential
                 election
               • Open Channels for the Whole
                 World: U.S. State Dept. asked
                 Twitter to delay upgrade to allow
                 "tweets" about Iran election to flow
The Future Web is Real-Time




         twitter gets there first
The Future Web is an Architecture
• "Web as platform" is really Web as               The Key to a
  architecture (WOA)                        Successful Spanning Layer:
   - Coupling is exposed as changeable         The Hourglass Model
     uniform data (IFaPs), not hidden as
     fixed custom code                                       Users

• IFaPs are the narrow waist                               Generic
   - Identifiers aka Addresses, Foreign




                                            Extensible
     Keys                                                Complementors
   - Formats aka Schemas, Envelopes,
     Containers                                          Simple IFaPs
   - Protocols aka Processes, Message
                                                           Enablers
     Exchange Patterns
• Examples                                                Federated
   - Web: URL, HTML, HTTP
                                                           Providers
   - Global Containerized Shipping: Bar
     Codes, TEU Steel Box, Container Port
     Operations
The Future Web is Consumer-Driven
                     Search engines
                 External Web-e-mail
  Aggregators (news…other content)
   Shopping and entertainment sites
                    Wikis (as reader)
                 Social network sites
         Forums… Net news groups
                 Google applications
              Personal Web desktops
 Blogs (as a reader of external blogs)
         Blogs and Wikis (contribute)
                    External IM tools
                         Web storage
 Web prod. suites (not Google Apps)
                  Social tagging sites                          User Reports
      Informal project centered tools                           IT projections of Users
                            Mashups                             IT Pro Use

                                         0   20          40           60              80
                                              Percentage of Respondents
Cloud Computing: Multiple Perspectives,
 Multiple Origins
 Focus on "the Cloud"                                            Focus on "Computing"


          Web 2.0 and                                                  Data Center
          Mashups                                                       Pressures

    Subsidized                                Cloud
    Applications                                                            Virtualization
                                                       Services and
  Googleplex                           Web             Web
                                                       API/Arch.                  Grid
 Web Platforms              Internet          Information                         Real-Time
Global-Class                                  and Browser UI                  Infrastructure

Consumer Applications
                                 Connectivity                                 Management
                                                                                Discipline
                         1980   1990   2000     2010     2020
           SaaS                                                        Utility Models


 From the Web                                                    From the Enterprise

  Definition: cloud computing is "a style of computing where scalable and elastic IT-
  enabled capabilities are provided 'as a service' using Internet Technologies."
Gartner's Definition of Cloud Computing and
 the Critical Attributes of Cloud Services
          Gartner defines cloud computing as "a style of computing where scalable and
              elastic IT-related capabilities are provided 'as a serviceusing Internet
                                            technologies."
5 Attributes That Support Outcomes




                                                                 Consumer concerns are abstracted from
                                     1   Service Based
                                                                 provider concerns through service interfaces.

                                                                 Services scale on demand to add or remove
                                     2   Scalable and Elastic
                                                                 resources as needed.

                                                                 Services share a pool of resources to build
                                     3   Shared
                                                                 economies of scale.

                                                                 Services are tracked with usage metrics to
                                     4   Metered by Use
                                                                 enable multiple payment models.

                                                                 Services are delivered through use of
                                     5   Internet Technologies
                                                                 Internet identifiers, formats and protocols.
The Hype Cycle for Cloud Computing, 2010
Slicing the Cloud - Vertical

                 “PaaS”


                                                                       SaaS

                                                 Business Services




                                                                      Mgmt. and Security
       V-Cloud
                                             Information Services
                                     Application Services
                            App. Infrastructure Services
IaaS                                                        Cloud
                     System Infrastructure Services
                                                           Enablers
Slicing the Cloud: The Public to Private Cloud
Services Spectrum
    Private                                                            Public
                                    Hybrid



   Company/Entity                                                  No owned Assets
  Owned Assets and     Distinctions are made at the extremes but and Scope is open to
 Scope is Bounded by   many examples exist somewhere between. anyone who can pay
      Exclusive                                                      for service as
 Membership defined                                              delivered by provider
  by company/Entity


  The real issue is: How to deliver cloud services in my
  private scope to gain as many cloud computing benefits as I
  can while maintaining a degree of control, not whether or not
  I have a private cloud.
What are the Benefits and Challenges of
Public Cloud Computing?
 Significant Potential Benefit                    But Tough Problems Remain
• Speed, Flexibility, Agility                 • Data/Process Location & Isolation
    - User self service                           - Security, privacy & ownership
    - Rapid deployment & change               • Regulatory, Compliance & Policies
    - Address highly and/or                       - Limits, e-discovery, investigations
      unpredictable resource demands
                                              • Portability between Providers
• Financial Benefits
                                                  - Lack of standards, vendor lock-in
    - Cost savings (perceived & real)
    - Move from capital to operating          • Provider Trust Management
      expense                                     - Transparency to provider operations
    - Pay for use & "free" software               - Immature vendors and certifications
• Simplicity and Convenience                  • Uncertain Failure Remediation
    - Procurement (transaction,                   - SLA guarantees, redundancy
      contract, service levels)
                                              • Integration and Process Integrity
    - Encourages use of standardized            across the cloud
      resources/applications
                                                  - Technical & Support issues
    - Access (browser, menus, simple
      APIs) and global reach                  • Bandwidth & Latency
• Capabilities                                    - Accessing or integrating "clouds"
    - New solutions not feasible before       • Licensing Issues
    - Superior security and reliability for   • Uncertain Financial Models
      smaller companies
Enterprise Use Cases 2009-2012:
Leading Edge to Early Mainstream
                                             Unpredictable and/or
• Prototyping/Proof of Concept      A          volatile workloads
                                               Rapid provisioning
• Development/Test & Projects       B            User self service
                                          Avoid asset/people cost
• Web Application Serving           C      Leverage economies of
                                          scale and grid execution
• SaaS, E-Mail, Collaboration       D       Manageable data risk
                                             Simple connection to
• Departmental & Workgroup Apps               internal applications
                                    E
                                         Service licensing in place

• Simple Parallelized Workloads      F

+ Targeted Private Cloud Computing Infrastructure
Massive Consolidation and Competition
Across Major Existing Markets




                                   Cloud
                                                               Polycom
           Me
         ven ga-                                    ms
            dor                               C   om
                s
                                   The
                                Enterprise

                                             Co
                           rs                     nsu
                       e                                me
                    rri                                    r
               Ca
The Big Picture Web + Cloud
•Consuming Cloud                            Service
                                            Provider
 Services                                                                  Service
 - Service Providers                                   Cloud
                                                                           Provider
 - Ecosystems                   Sys. & App.          Ecosystem
                               Infrastructure
 - Brokers                                                                 Service
                                    Application                            Provider
•Providing Web &                   & Information        Broker
 Cloud Services                           Mgt. &                              Service
                                                       Service
 - Enabling Technologies                 Security
                                                       Provider               Provider
 - The Enterprise as Service
                                                                  Broker
   Provider
•Internet + Web + Cloud
 - Coordinate Web design
   and application               Private
   development                   Cloud                      Service
                                                            Provider
 - Web Sites become
   mashable cloud Services                                                   Consumer
                                Consumer
•Social Computing                                   Enabling Technologies
 Integration                                         HW/SW/Net Vendor
What’s After Web 2.0
The Big Wheel Just Keeps on Turning
The                           2004                 The
Open                                     2002   Closed
                    Web 2.0
Web                  2006                         Web
•   Open source                      •   “First mover”
•   Collaborative                    •   “Monetize eyeballs”
•   Decentralized                    •   “Enterprise Web”
                                     •   Property-centered
•   Lightweight
                                     Web 2.x
•   User-centered                     2012
                                       Web 1.0
                                           1999
                  Web 0.5
                    1992
                              1997
Recommendations
 The Web changes everything, again. Cloud computing amplifies existing
 change and introduces new disruptive changes. Denial is pointless.
 WOA should be adopted by enterprises when appropriate. Simple interfaces
 and REST/POX approaches should be used when possible.
 Leverage mashup-style composite applications developed by traditional
 developers and end users.
 Determine when you will be a consumer and when you will be a provider of
 cloud services.
 To optimize for cloud computing, design for stateless linear scalability,
 parallel processing and distributed data
 The consumer-centric public Web leads this shift. Encourage consumer
 technology experimentation in your enterprise.
 The social component is large, and management should lead cultural change
 by example.
Recommended Reading
• Key Issues for Cloud Computing, 2010
• Key Issues for Web and Cloud Application
  Development, 2010
• Key Issues for Software as a Service, 2010
• Application Infrastructure for Cloud Computing: A
  Growing Market, 2010
• CFO Advisory: Cloud Computing; Business
  Enablement
• Know Your Rights in IT Maintenance and Cloud
  Computing
Two simple steps for increasing the value of
today’s webinar experience

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                        replays of previous webinars) and share these
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       with any additional questions, comments or to order a
       complimentary copy of today’s presentation



© 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner is a registered trademark of Gartner, Inc. or its affiliates.
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Estrategia_Estatal_Innovación Web cloud computing

  • 1. How Web and Cloud Computing Will Drive Your IT Strategies David Mitchell Smith Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with written approval from Gartner. Such approvals must be requested via e-mail: vendor.relations@gartner.com. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 2. Welcome! Thank you for joining us on today’s Gartner webinar. 10,800 60,000 Client Clients Enterprises 100,000 5,500 IT End-User Benchmarks Inquiries 65% of 2.7 Million Fortune 1000 IT End-User 80% of Searches Global 500 730 Analysts 55 Serving Clients Conferences in 80 Countries 10,000 3,800 Media CIOs Inquiries © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. <docname>_<date>_<author> 1
  • 3. How Web and Cloud Computing Will Drive Your IT Strategies David Mitchell Smith Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with written approval from Gartner. Such approvals must be requested via e-mail: vendor.relations@gartner.com. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 4. Key Issues 1. How has Web computing evolved and how will it impact future application strategies? 2. How will cloud computing evolve to become a key sourcing strategy for the enterprise? 3. How will the combination of Web and cloud computing become the primary IT strategy for many enterprises?
  • 5. The Web Is Still Not Dead The Web is dead.
  • 6. While the Internet Is Middle-Aged, the Web Is Still a Young Pup • 2009 saw two special birthdays: Internet, 40 years old, Web, 20 years old • The Internet — network of networks providing ubiquitous two-way communication with billions of users around the globe • The Web — UI that makes the Internet usable by the majority • The Web as architecture - WOA • Enterprise Web - The Web is the primary UI for enterprise apps and content - Customer-centric Web strategies retain and grow customers - Portals increase user satisfaction via personalization - Web AD tools are pervasive - Majority of new apps are being built with Web front ends - Cloud computing is a natural outgrowth • Consumer Web — just look at the impact on travel, media, retail, libraries, …
  • 7. Web 1.0 Web 2.0 What’s Next? Original Web 1.0 Web 2.0 Modern Web • HTTP, HTML, • Web 1.0 + XML, • Web 2.0 + HTML5 URI Ajax, … • Mobile, cloud, real • Consumed only • Consumed by time, … by humans humans & • Many readers, machines, Many few authors readers, many authors • Communicative, collaborative, community- friendly
  • 8. The Future Web • Is Contextual • Runs in Parallel with • Is Mobile Native Apps • Relies on HTML5 • See the Return of Browser Wars • Runs on the UXP • Is Consumer-Drive • Is Social • Is Rife with Commerce • Runs in the Cloud • Is in the Middle of the Net • Is Real-time Neutrality Controversy • Is an Architecture Mobile The Internet of Things Programmable The Cloud Global and Geo- The Social Web located
  • 9. The Future Web is Contextual Context-enriched services will use information about the end user to anticipate an end user's immediate needs and proactively offer more-sophisticated, situation-aware and usable functions. Enterprises can better target consumers and deliver on the promise of increased customer intimacy Compound context-enriched services will emerge between 2010 and 2015
  • 10. The Future Web Is Mobile & Ubiquitous •~5 Billion Mobile Phone Subscriptions • Penetration > 100% in Some Markets • SMS – 6.3 Billion Messages/Day 6.7 billion connections, • Mobile Data Traffic Rising 2015 (140,000Tb/month > total voice traffic) >$1 trillion direct voice + • 10% of Google Searches data service revenue per • 150 Million Facebook Mobile Users 2014 annum, multiple $ billions in indirect revenue, e.g., The service advertising and social era 2013 Data revenue exceeds 2012 voice revenue in advanced markets 2011 The application 2010 5.1 billion connections era ..... The device era 2007
  • 11. The Future Web Is Mobile % of apps not developed for native platform Milestones 4G connectivity 50% Web appstores HTML5 Other powerful working platforms and subset stable browsers (eg Android) iPhone, Safari browser 2009 2012 2015 HTML5 capabilities: canvas, offline web apps and storage, video Driven aggressively by Google and Apple
  • 12. The Future Web Leans Heavily on HTML5 Vendor Support Local Storage Rich Media Even More Capabilities: Mobile Ascends: -Geolocation -Threading (Workers) -Networking (Sockets) “Heavy RIA” In -New Markup Options Danger?
  • 13. The Future Web Sees the Return of Browser Wars Opera Mini 0.88% Opera Others 2.37% 0.71% Safari 5.16% Chrome 7.52% Firefox 22.93% Microsoft Internet Explorer 60.40% Source: netmarketshare.com
  • 14. The Future Web Will Be About Browsers and Operating Systems • An example of a “Web OS” • Chrome browser + • Platform or OS? • Compare it to? - Windows No: MacOS, No - Network Computer? Yes • Why two Linux desktop Oses from Google? - One is a platform (Android), One is not (ChromeOS) - Native Apps matter more and for longer in Mobile space • “Netbook Computing” .
  • 15. The Future Web is Social • Ham Sandwich: Tells you what someone you barely know had for lunch (on Twitter) • Leadership of the Free World: Helped determine the last U.S. presidential election • Open Channels for the Whole World: U.S. State Dept. asked Twitter to delay upgrade to allow "tweets" about Iran election to flow
  • 16. The Future Web is Real-Time twitter gets there first
  • 17. The Future Web is an Architecture • "Web as platform" is really Web as The Key to a architecture (WOA) Successful Spanning Layer: - Coupling is exposed as changeable The Hourglass Model uniform data (IFaPs), not hidden as fixed custom code Users • IFaPs are the narrow waist Generic - Identifiers aka Addresses, Foreign Extensible Keys Complementors - Formats aka Schemas, Envelopes, Containers Simple IFaPs - Protocols aka Processes, Message Enablers Exchange Patterns • Examples Federated - Web: URL, HTML, HTTP Providers - Global Containerized Shipping: Bar Codes, TEU Steel Box, Container Port Operations
  • 18. The Future Web is Consumer-Driven Search engines External Web-e-mail Aggregators (news…other content) Shopping and entertainment sites Wikis (as reader) Social network sites Forums… Net news groups Google applications Personal Web desktops Blogs (as a reader of external blogs) Blogs and Wikis (contribute) External IM tools Web storage Web prod. suites (not Google Apps) Social tagging sites User Reports Informal project centered tools IT projections of Users Mashups IT Pro Use 0 20 40 60 80 Percentage of Respondents
  • 19. Cloud Computing: Multiple Perspectives, Multiple Origins Focus on "the Cloud" Focus on "Computing" Web 2.0 and Data Center Mashups Pressures Subsidized Cloud Applications Virtualization Services and Googleplex Web Web API/Arch. Grid Web Platforms Internet Information Real-Time Global-Class and Browser UI Infrastructure Consumer Applications Connectivity Management Discipline 1980 1990 2000 2010 2020 SaaS Utility Models From the Web From the Enterprise Definition: cloud computing is "a style of computing where scalable and elastic IT- enabled capabilities are provided 'as a service' using Internet Technologies."
  • 20. Gartner's Definition of Cloud Computing and the Critical Attributes of Cloud Services Gartner defines cloud computing as "a style of computing where scalable and elastic IT-related capabilities are provided 'as a serviceusing Internet technologies." 5 Attributes That Support Outcomes Consumer concerns are abstracted from 1 Service Based provider concerns through service interfaces. Services scale on demand to add or remove 2 Scalable and Elastic resources as needed. Services share a pool of resources to build 3 Shared economies of scale. Services are tracked with usage metrics to 4 Metered by Use enable multiple payment models. Services are delivered through use of 5 Internet Technologies Internet identifiers, formats and protocols.
  • 21. The Hype Cycle for Cloud Computing, 2010
  • 22. Slicing the Cloud - Vertical “PaaS” SaaS Business Services Mgmt. and Security V-Cloud Information Services Application Services App. Infrastructure Services IaaS Cloud System Infrastructure Services Enablers
  • 23. Slicing the Cloud: The Public to Private Cloud Services Spectrum Private Public Hybrid Company/Entity No owned Assets Owned Assets and Distinctions are made at the extremes but and Scope is open to Scope is Bounded by many examples exist somewhere between. anyone who can pay Exclusive for service as Membership defined delivered by provider by company/Entity The real issue is: How to deliver cloud services in my private scope to gain as many cloud computing benefits as I can while maintaining a degree of control, not whether or not I have a private cloud.
  • 24. What are the Benefits and Challenges of Public Cloud Computing? Significant Potential Benefit But Tough Problems Remain • Speed, Flexibility, Agility • Data/Process Location & Isolation - User self service - Security, privacy & ownership - Rapid deployment & change • Regulatory, Compliance & Policies - Address highly and/or - Limits, e-discovery, investigations unpredictable resource demands • Portability between Providers • Financial Benefits - Lack of standards, vendor lock-in - Cost savings (perceived & real) - Move from capital to operating • Provider Trust Management expense - Transparency to provider operations - Pay for use & "free" software - Immature vendors and certifications • Simplicity and Convenience • Uncertain Failure Remediation - Procurement (transaction, - SLA guarantees, redundancy contract, service levels) • Integration and Process Integrity - Encourages use of standardized across the cloud resources/applications - Technical & Support issues - Access (browser, menus, simple APIs) and global reach • Bandwidth & Latency • Capabilities - Accessing or integrating "clouds" - New solutions not feasible before • Licensing Issues - Superior security and reliability for • Uncertain Financial Models smaller companies
  • 25. Enterprise Use Cases 2009-2012: Leading Edge to Early Mainstream Unpredictable and/or • Prototyping/Proof of Concept A volatile workloads Rapid provisioning • Development/Test & Projects B User self service Avoid asset/people cost • Web Application Serving C Leverage economies of scale and grid execution • SaaS, E-Mail, Collaboration D Manageable data risk Simple connection to • Departmental & Workgroup Apps internal applications E Service licensing in place • Simple Parallelized Workloads F + Targeted Private Cloud Computing Infrastructure
  • 26. Massive Consolidation and Competition Across Major Existing Markets Cloud Polycom Me ven ga- ms dor C om s The Enterprise Co rs nsu e me rri r Ca
  • 27. The Big Picture Web + Cloud •Consuming Cloud Service Provider Services Service - Service Providers Cloud Provider - Ecosystems Sys. & App. Ecosystem Infrastructure - Brokers Service Application Provider •Providing Web & & Information Broker Cloud Services Mgt. & Service Service - Enabling Technologies Security Provider Provider - The Enterprise as Service Broker Provider •Internet + Web + Cloud - Coordinate Web design and application Private development Cloud Service Provider - Web Sites become mashable cloud Services Consumer Consumer •Social Computing Enabling Technologies Integration HW/SW/Net Vendor
  • 28. What’s After Web 2.0 The Big Wheel Just Keeps on Turning The 2004 The Open 2002 Closed Web 2.0 Web 2006 Web • Open source • “First mover” • Collaborative • “Monetize eyeballs” • Decentralized • “Enterprise Web” • Property-centered • Lightweight Web 2.x • User-centered 2012 Web 1.0 1999 Web 0.5 1992 1997
  • 29. Recommendations The Web changes everything, again. Cloud computing amplifies existing change and introduces new disruptive changes. Denial is pointless. WOA should be adopted by enterprises when appropriate. Simple interfaces and REST/POX approaches should be used when possible. Leverage mashup-style composite applications developed by traditional developers and end users. Determine when you will be a consumer and when you will be a provider of cloud services. To optimize for cloud computing, design for stateless linear scalability, parallel processing and distributed data The consumer-centric public Web leads this shift. Encourage consumer technology experimentation in your enterprise. The social component is large, and management should lead cultural change by example.
  • 30. Recommended Reading • Key Issues for Cloud Computing, 2010 • Key Issues for Web and Cloud Application Development, 2010 • Key Issues for Software as a Service, 2010 • Application Infrastructure for Cloud Computing: A Growing Market, 2010 • CFO Advisory: Cloud Computing; Business Enablement • Know Your Rights in IT Maintenance and Cloud Computing
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