Max Sidorenko: Lead generation on LinkedIn. How to make it smart?
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The document details strategies for lead generation on LinkedIn, emphasizing its effectiveness for B2B leads in the IT sector. It discusses building a personal brand, content strategies, and how to use automation tools like Dooozen for optimizing outreach. The potential revenue from profiles, cost considerations for lead generation, and the importance of maintaining a strong social selling index are also highlighted.
Max Sidorenko: Lead generation on LinkedIn. How to make it smart?
- 1. Lead generation on LinkedIn How to make it smart? Ukraine IT Outsourcing Forum
- 2. Hello World Dooozen IT-entrepreneur Founder at Novileads.com Co-Founder at Dooozen.io Sports Blogger and Reporter at champion.com.ua 10+ years of experience in IT sales 2
- 3. Let’s talk Dooozen Getting more leads why LinkedIn? The math of lead genetation on LinkedIn what’s the cost? Profile on LinkedIn how to build a personal brand? Content strategy what to post? LinkedIn automation what is Dooozen? Q&A questions? 3
- 4. Where do you get your leads? Dooozen Inbound Webstite & Blog Social media Public events SEO Outbound E-mail marketing Direct mailing Cold calling ADS LinkedIn? 4
- 5. Why LinkedIn? 500 mln users 70% decision makers Dooozen LinkedIn messages generate 11x response rate compared to other channels 277% more effective than other social media platforms 80% of leads come from LinkedIn, only 7% come from facebook 5 Replicon Hubspot Kissmetrics
- 6. Personal experience Dooozen Contracts: 30+ Monthly content reach: 20k+ views Turnover: $1.000.000 + Exciting contacts: Togbe Korku Ganu III Peter Gade 6
- 7. Dooozen LinkedIn? YES! Ideal tool to get a constant flow of B2B leads for IT companies, providing services to SMBs and corporates 7
- 8. Dooozen The math of lead generation on LinkedIn 8
- 9. Dooozen The math of lead generation on LinkedIn Convert 100% Connection requests sent Connections accepted Responses received Leads $ 30% 25% 20% 10% Number 7 500 ~2 000 ~500 ~100 ~10 9
- 10. Dooozen Potential revenue per profile ~ 10 contracts signed — per 1 lead generation manager ~ $50k — AVG contract price ~ $500k — total income generated from 1 profile Assumption: lead to contact — 10% 10
- 11. Dooozen What if manage 8 profiles? Requests sent Grow network by Responses received Leads received When Lead to Contract - 3% When Lead to Contract - 1% ~ 60 000 ~ 18 000 ~ 4 500 ~ 900 27 deals per year 9 deals per year 11
- 12. Dooozen Cost per lead acquisition 12 Approximate budget ~ $45-50k Cost per lead ~ $40-60 Type of cost Lead gen manager Sales manager LinkedIn automation and other tools Other costs ~ $1 000*12 = ~ $12 000 ~ $1 500*12 = ~ $18 000 ~ $300*12 = ~ $3 600 ~ $3 000 - $12 000 Budget, $ per year
- 13. Dooozen Model conditions and limitation 13 You have a bench of well-set profiles You support your activities through content You do mass targeting You use LinkedIn automation tools, CRM You have an experienced team of sales managers
- 14. Dooozen “Back to school” 14 Home Work Complete your profile Create content strategy Avoid monkey job
- 15. Dooozen Fight for SSI — Social Selling Index 15
- 16. Dooozen Components of social selling index 16 Create a professional brand Engage with insights Find the right people Build strong relationship Total: 100 POINTS
- 17. Dooozen 17 Check it now: Click
- 18. Dooozen First impression is important 18 Background Avatar Headline
- 20. Dooozen What if your is low? SSI 20 Restrictions 2. Low conversion rates 3. Wrong conclusions about LinkedIn
- 21. Content strategy Dooozen 21 1. Create content plan for you business 2. Align content plan on LinkedIn with your general content 4. Post at least 1-2 times per week 5. Expect to invest in long-term 6. Higher manager who will lead your activity 3. Mix the types of content · Personal - business · Video - photo - text
- 22. Dooozen Are you ready? Get rid of monkey job! Dooozen.io - DEMO 22
- 24. LinkedIn automation: what to automate? Dooozen 24 Profiles search CRM Follow-ups Connection requests Messages Profile visits in Mails Routine
- 25. Tools to choose Dooozen 25 Dux-Soup Meet Alfred LinkedHelper Expandi Dooozen.io
- 26. What is Dooozen? Dooozen 26 Web Application Chrome Extension Funded by USF
- 27. Key features Dooozen 27 Search people on LinkedIn Connect people in an auto-mode Send messages to 1st level connection Create multi-step campaigns See the statistics of all actions
- 28. What is the difference? Dooozen 28 Simplicity of UI - set up account and launch campaign in 5 min Advanced filtering and contacts managements Price Ambitious plans: Lead scoring + Predictive analysis
- 29. Dooozen 29 One time to watch than 7 times to hear dooozen.io
- 31. Dooozen Get in touch max.sidorenko@novileads.com +38 097 520 14 76 app.dooozen.io Try out Dooozen.io Click to schedule Schedule Demo: