Maximise Mobile Ecommerce Ahead Of 2013 Net Media Planet

1) The document discusses how brands and retailers need to maximize their mobile ecommerce strategies ahead of 2013. Mobile usage for activities like search and purchases are growing significantly year-over-year. 2) Key metrics show mobile is becoming increasingly important, such as over 50% of Olympic queries coming from mobile devices. However, search performance and conversion rates still vary significantly by device. 3) The document provides tips for retailers to make mobile work harder, such as optimizing their mobile site, managing mobile budgets effectively, and expressing relevancy to drive traffic and conversions. Communicating effectively with mobile customers and measuring mobile integration with physical stores are also emphasized.