Spooky Website Problems - Maximize Demosphere
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Sean Rose discusses problems with a youth sports organization's website and how Demosphere can help improve it. The presentation covers documenting online processes, creating an editorial calendar, testing new content, and using analytics data. Demosphere offers an integrated design, easy-to-use interface, recommendations based on experience, and support, starting at $500 for design and $500-1500 annually.
Spooky Website Problems - Maximize Demosphere
- 1. Spooky Website Problems! Sean Rose - Vice President, Marketing
- 2. Session Overview Part 1: Process / Procedures Part 2: Editorial Calendar Part 3: Test & Use Your Data Part 4: How Demosphere Can Help!
- 3. Demosphere Knows Youth Sports! 1,300+ customers. 25 years of experience. 9+ years of experience personally.
- 4. Your Website Today When thinking about your site today… …I’m scared of what I might find. …work is too centralized. …people are not informed.
- 5. Your Site In The Future When thinking about your website in the future… …we continue to optimize and provide great service. …work is delegated. …people are informed!
- 7. Process/Procedures Processes already in place for other tasks… Field Closures Registration Timeline Uniform Distribution
- 8. Online Processes Example: Field Closures When will it be done? Who will check the field(s)? How will they update the status? How will families be notified?
- 9. Online Processes Another Example: Registration Timeline When does it actually open/close? When will it be announced? When will information be posted? Who will check? How will it be promoted?
- 10. Online Processes Online Processes That Should Be Documented Content Publishing / Approval Overall chain of command Editorial Calendar Others?
- 11. Chain Of Command Who is responsible? What is the chain of command for the site? Caretaker Where will these resources be accessible?
- 13. When Is Content Posted? When do events happen? Meetings Registration Special Camps, etc. Who will post them?
- 14. Take Into Account… Holidays Seasonal Deadlines Staff Vacations “Busy” Periods
- 15. Time Those Posts! Post @ specific dates/times Website Social Media Buffer / other
- 16. Test It!
- 17. When Publishing New Content… Text formatting Picture layout/ formatting Video embedding How does it reflect on the organization if something’s incorrect?
- 18. When Publishing New Content… Consider end user: Were do they want to go next?
- 19. Using Analytics?
- 20. Take Advantage Of Data Where are users spending time? What do you want/ need them to see? How can you give them a better experience?
- 21. Take Advantage Of Data Tons of data - challenge is finding & using the right data. Past Maximize Sessions
- 22. Consider Mobile Usage 25+% of visitors coming via mobile devices. How is the experience?
- 23. Demosphere Can Help! Professional, integrated design Easy-to-use interface Ultimate flexibility Peace of mind
- 24. Bonuses Recommendations & Best Practices based on 25+ years of experience Best-in-class Support + Learning Tools Positioned on the cutting edge.
- 25. Investment $500/$1,000 Design $500 or $1,500/yr
- 26. Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!