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Maximizing Your IT Budget
Steve Carlson, IT Operations Manager




 August, 2011
Introduction

               Today’s Presenter:


    Steve Carlson, IT Operations Manager 
      for Windstream Hosted Solutions
      for Windstream Hosted Solutions




                                            2
Windstream Corp. Snapshot
                  p     p
    S&P 500 company with full suite of IP-based voice and data services, MPLS
    networking, data center and managed hosting services and communication
    networking
                 systems to businesses and government agencies

•   $4 billion in annual revenues
    $4 billion in annual revenues
•   10,000 employees
•   29 states and District of Columbia
•   Data centers: 13
•   60,000 route miles of local 
    and long‐haul fiber network




                                         3
Windstream Footprint




                       4
Trusted by Top Brands
Trusted by Top Brands
Biotech/Healthcare   Technology         /
                                  Retail/Consumer   Banking/Finance   Digital Media
                                                                      Digital Media




                                                                                      5
Areas of Focus
Areas of Focus
   Strategic Outsourcing
   Strategic Outsourcing
   Build vs Buy
   Dedicated environment
   Dedicated environment
   Storage
   Purchasing




                           6
Strategic Outsourcing
Strategic Outsourcing
   Economic downturn has created challenges for many 
   Economic downturn has created challenges for many
   organizations
      Limited budgets
      Reduction in future headcount
      Reduction in future headcount
      Increased competitive pressure 
   Strategic outsourcing can free up resources to focus 
   on the core business 
   on the core business
   Areas to explore when outsourcing 
      Colocation
      Managed Services
      System management
      Cloud Computing
      DBA services
                                                           7
Assess Your Environment
Assess Your Environment
                   Understand the true 
                   Understand the true
                   requirements of your 
                   applications
                   Growth potential of the 
                   applications
                   Look at the types of data 
                   and tier your storage




                                                8
Build vs Buy
  Build vs. Buy

   Consider the costs of 
building Data Center Space
 Redundant Internet                                                Colocation
                                                     Redundant Internet



100 square feet of data center space = $120,000   3 Cabinets of Colocation = $3,000 / Month

Redundant Power

HVAC

Office Space v. Warehouse Space

Human Capital
Human Capital

Facilities Cost

Maintenance



                                                                                              9
Data Center Overview
 aa e e O e e
 Tier II and III, SAS 70 Type II compliant data centers
 System + System uninterruptible power supply (“UPS”) systems, and carrier neutral 
 network connections
 Heating, ventilation and air conditioning (“HVAC”) systems to maintain temperature and 
 humidity within strict tolerances
 humidity within strict tolerances
 Hardened facilities with automated facility management tools
 Fire control with early warning smoke detection, clean agent suppression and/or dry‐pipe 
 sprinkler system
 sprinkler system
 24 x 365 NOC & facilities staff provide for high security externally and internally
 Service Level Agreement (“SLA”) backed guarantee of 100% power availability
 Modular builds ‐ most expansions are less than four years old (10k sf or larger)
 Modular builds most expansions are less than four years old (10k sf or larger)
 24‐36 in raised floor no open systems or racks




                                                                                           10
Solution Comparison
 Solution Comparison

         On-premise


Redundant Internet




                     $218,000 CAPEX
                     $35,416 OPEX (M)




                                        11
Storage

   One of the most 
   significant cost areas 
   of IT
     f IT

   One of the most 
   One of the most
   misunderstood areas 
   of IT




                             12
Storage Options
Storage Options




                  13
Storage Example
Storage Example




     Logs:    800 GB @  3.99/GB   Logs:    800 GB @  3.99/GB
     Data:    2 TB   @  3.99/GB   Data:    2 TB   @  2.25/GB
     Archive: 800 GB @  3.99/GB
                            /     Archive: 800 GB @  0.75/GB



         $14,364                     $8,292

                                                               14
Data Dedup Example
Data Dedup Example 

    Backup Application

    Backup Data
         p
        File System (Open)          535 GB        3% chg rate
        Oracle (Open)               3,720 G9 GB   15% chg rate
        Email (Open)                2,040 GB      2% chg rate
        SQL (Open)
             ( p )                  305 GB        5% chg rate
                                                       g
        Unity (AS/400, File System) 1,750 GB      3% chg rate
        JDE (AS/400, File System)   650 GB        3% chg rate
        A/R Imaging (AS/400, Comp) 300 GB         3% chg rate

    Backup Policy
                                  Full Fri
                                  Incremental every other day of week
    Retention                     30 days
                                  30 days


                                                                        15
Data Dedup Example Savings
Data Dedup Example Savings

    Data Required prior to DeDupe    85.6 TB
    Data Required after DeDupe       11.7 TB
    Total Savings 
               g                     73.9 TB 

    Compression Ratio                7.3:1
    Savings                          86% Storage Savings

    Repl bandwidth – no dedup        1063 Mbps
    Repl bandwidth – w/ dedupe       64 Mbps
    94% Bandwidth Savings


       Net Result: Substantial Savings 
       Net Result: Substantial Savings
       in Storage & Bandwidth Costs                        16
Purchasing Strategy
Purchasing Strategy

   Who are you buying from?
                                    Understanding this 
   What type of relationship do 
   Wh t t     f l ti hi d          will give you access 
   you have with your suppliers?   to COST pricing, not 
                                            LIST
   Understand the registration 
   process




                                                      17
Purchasing Strategy
Purchasing Strategy

              Example:  Security Appliance – List: $41,390.00
              E    l S       it A li         Li t $41 390 00

 List Price                      100%                $41,390.00

 Typical Discount using a VAR    20‐25% off list     $31,042.50

 Cost 
 Cost                            40% off list
                                 40% off list        $24,834.00

 Registration                    10% off cost        $22,250.60

 Special Pricing 
 S i lP i i                      Depends
                                 D    d




                                                                  18
Purchasing Strategy
Purchasing Strategy

   How plugged in are you to 
   company‐wide purchasing?           Being involved in IT 
                                      related purchasing 
                                      related purchasing
     Centralized procurement dept?        will ensure 
     Combine purchases                 consistency  and 
     Get maintenance attached to 
     Get maintenance attached to     value company‐wide
     contracts on the front end 
     Ask for training credits




                                                          19
Summary
          IT is everywhere.
          IT is everywhere
             A strategic IT organization benefits the 
             entire business 
             Assess ALL environments across the 
             organization before making decisions
          Assume nothing.
             Don’t settle for “I think so”
             Push for extras and deeper discounts
          Focus on your core business.
             Explore outsourcing all non‐core 
             initiatives/functions
             i iti ti /f ti
          One size never fits all.
             Utilize best practices that fit your 
             environment

                                                         20
Summary



          Q&A


                21
Thank you!
           Thank you!
For more information, contact your Windstream
For more information, contact your Windstream
 representative or visit windstreambusiness.com
 representative or visit windstreambusiness.com
          t ti      i it i d t     b i


                                            22

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Maximizing It Budget

  • 1. Maximizing Your IT Budget Steve Carlson, IT Operations Manager August, 2011
  • 2. Introduction Today’s Presenter: Steve Carlson, IT Operations Manager  for Windstream Hosted Solutions for Windstream Hosted Solutions 2
  • 3. Windstream Corp. Snapshot p p S&P 500 company with full suite of IP-based voice and data services, MPLS networking, data center and managed hosting services and communication networking systems to businesses and government agencies • $4 billion in annual revenues $4 billion in annual revenues • 10,000 employees • 29 states and District of Columbia • Data centers: 13 • 60,000 route miles of local  and long‐haul fiber network 3
  • 5. Trusted by Top Brands Trusted by Top Brands Biotech/Healthcare Technology / Retail/Consumer Banking/Finance Digital Media Digital Media 5
  • 6. Areas of Focus Areas of Focus Strategic Outsourcing Strategic Outsourcing Build vs Buy Dedicated environment Dedicated environment Storage Purchasing 6
  • 7. Strategic Outsourcing Strategic Outsourcing Economic downturn has created challenges for many  Economic downturn has created challenges for many organizations Limited budgets Reduction in future headcount Reduction in future headcount Increased competitive pressure  Strategic outsourcing can free up resources to focus  on the core business  on the core business Areas to explore when outsourcing  Colocation Managed Services System management Cloud Computing DBA services 7
  • 8. Assess Your Environment Assess Your Environment Understand the true  Understand the true requirements of your  applications Growth potential of the  applications Look at the types of data  and tier your storage 8
  • 9. Build vs Buy Build vs. Buy Consider the costs of  building Data Center Space Redundant Internet Colocation Redundant Internet 100 square feet of data center space = $120,000 3 Cabinets of Colocation = $3,000 / Month Redundant Power HVAC Office Space v. Warehouse Space Human Capital Human Capital Facilities Cost Maintenance 9
  • 10. Data Center Overview aa e e O e e Tier II and III, SAS 70 Type II compliant data centers System + System uninterruptible power supply (“UPS”) systems, and carrier neutral  network connections Heating, ventilation and air conditioning (“HVAC”) systems to maintain temperature and  humidity within strict tolerances humidity within strict tolerances Hardened facilities with automated facility management tools Fire control with early warning smoke detection, clean agent suppression and/or dry‐pipe  sprinkler system sprinkler system 24 x 365 NOC & facilities staff provide for high security externally and internally Service Level Agreement (“SLA”) backed guarantee of 100% power availability Modular builds ‐ most expansions are less than four years old (10k sf or larger) Modular builds most expansions are less than four years old (10k sf or larger) 24‐36 in raised floor no open systems or racks 10
  • 11. Solution Comparison Solution Comparison On-premise Redundant Internet $218,000 CAPEX $35,416 OPEX (M) 11
  • 12. Storage One of the most  significant cost areas  of IT f IT One of the most  One of the most misunderstood areas  of IT 12
  • 14. Storage Example Storage Example Logs: 800 GB @  3.99/GB Logs: 800 GB @  3.99/GB Data: 2 TB @  3.99/GB Data: 2 TB @  2.25/GB Archive: 800 GB @  3.99/GB / Archive: 800 GB @  0.75/GB $14,364 $8,292 14
  • 15. Data Dedup Example Data Dedup Example  Backup Application Backup Data p File System (Open) 535 GB 3% chg rate Oracle (Open) 3,720 G9 GB 15% chg rate Email (Open) 2,040 GB 2% chg rate SQL (Open) ( p ) 305 GB 5% chg rate g Unity (AS/400, File System) 1,750 GB 3% chg rate JDE (AS/400, File System) 650 GB 3% chg rate A/R Imaging (AS/400, Comp) 300 GB 3% chg rate Backup Policy Full Fri Incremental every other day of week Retention 30 days 30 days 15
  • 16. Data Dedup Example Savings Data Dedup Example Savings Data Required prior to DeDupe  85.6 TB Data Required after DeDupe  11.7 TB Total Savings  g 73.9 TB  Compression Ratio 7.3:1 Savings 86% Storage Savings Repl bandwidth – no dedup  1063 Mbps Repl bandwidth – w/ dedupe 64 Mbps 94% Bandwidth Savings Net Result: Substantial Savings  Net Result: Substantial Savings in Storage & Bandwidth Costs 16
  • 17. Purchasing Strategy Purchasing Strategy Who are you buying from? Understanding this  What type of relationship do  Wh t t f l ti hi d will give you access  you have with your suppliers? to COST pricing, not  LIST Understand the registration  process 17
  • 18. Purchasing Strategy Purchasing Strategy Example:  Security Appliance – List: $41,390.00 E l S it A li Li t $41 390 00 List Price 100% $41,390.00 Typical Discount using a VAR  20‐25% off list $31,042.50 Cost  Cost 40% off list 40% off list $24,834.00 Registration 10% off cost $22,250.60 Special Pricing  S i lP i i Depends D d 18
  • 19. Purchasing Strategy Purchasing Strategy How plugged in are you to  company‐wide purchasing? Being involved in IT  related purchasing  related purchasing Centralized procurement dept? will ensure  Combine purchases  consistency  and  Get maintenance attached to  Get maintenance attached to value company‐wide contracts on the front end  Ask for training credits 19
  • 20. Summary IT is everywhere. IT is everywhere A strategic IT organization benefits the  entire business  Assess ALL environments across the  organization before making decisions Assume nothing. Don’t settle for “I think so” Push for extras and deeper discounts Focus on your core business. Explore outsourcing all non‐core  initiatives/functions i iti ti /f ti One size never fits all. Utilize best practices that fit your  environment 20
  • 21. Summary Q&A 21
  • 22. Thank you! Thank you! For more information, contact your Windstream For more information, contact your Windstream representative or visit windstreambusiness.com representative or visit windstreambusiness.com t ti i it i d t b i 22