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Mayor of Your Domain: Finding Our Way With Geosocial Media
- 1. Tim Nekritz Director of Web Communication SUNY Oswego
- 2. Mobile services tied to your smartphone that allow you to interact with your physical environment and other users. The fastest-evolving area of social media.* * So fast, the version on the flash drive is rather outdated now
- 3. Location-based services have enormous potential to connect people to places, places to people, and people to people in places. -- Tim Jones, North Carolina State University
- 4. Fast-growing yet fragmented market. Increased adoption among consumers. Potential value-added for higher ed.
- 5. Basic geosocial platforms Foursquare Gowalla SCVNGR Facebook Places Whrrl Loopt/Loopt Star Advanced/augmented reality Yelp Augmented reality aggregation Layar
- 6. Usefulness Usability User interactivity Sharability Sustainability BONUS: Critical mass
- 7. Biggest community Gaming aspect (mayor, badges) Specials available Interactivity of tips Easy creation *College partnership program
- 8. Can be slow, buggy (I’m not at Tractor Supply) Spammy sharability backlash The points don’t matter * In fairness, some of these are common to many geosocial applications
- 10. [They did … within hours]
- 14. Easy startup Sharability, including photos Trip/tour creation Passport function
- 15. Low user base Navigation issues Poor data hygiene
- 20. Good news, bad news Good news: Lots of clicks Bad news: Not much interaction Navigability/engagement lacking
- 24. Easy creation of … everything Tips/clues/scavenger hunt Points system Multifaceted possibilities Can incorporate multimedia
- 25. Still low user base Gaming data loss Data hygiene/duplicates
- 27. 21 tasks Meet folks, see offices, get facts Randomized (preferably) Google Maps based Set up quickly (could have done more) Paid for contract (for expedience) Not yet made sustainable
- 28. Can add photos Societies: matching interests Fun facts Variable location settings Saved ideas Great interface
- 29. Low user base OK, seriously, this is a pretty good but almost completely unused app
- 31. Celebrating 125th anniversary Real-time feed of photos/comments Had to heavily promote/do events for signup due to low user base We took our cues about the success of the project from the audience reactions during the live slide show. There was lots of laughter and enthusiasm. -- Mischelle Diaz, St. Edward’s University
- 33. Why two apps?
- 34. Loopt Star: Can add actual digital rewards Cool satellite view/pins interface Loopt: Events: Searches for happenings around you
- 35. Clunky interfaces You could probably fit all users in a phone booth Did I mention there were two separate apps?
- 36. Incentivized attending Commencement Week activities Reward: MP3 of fight songs, college performers Goal of sustainable platform http://blog.loopt.com/tag/stanford/
- 39. Huge Facebook user base Appeals to casuals (not another app) Reasonable functionality Anyone can create venues
- 40. Anyone can create venue Many users = many duplicates Poor data hygiene No value-added Facebook hates your brand
- 42. The University of Kentucky seems to like it
- 47. Monocle = augmented reality Reviews/ratings Sharability Interactivity
- 48. Limited monocle availability Phonebook-oriented Lack of mobile functionality Underadopted
- 52. Pros: App store within an app Brings together Twitter, Gowalla, more Links time, space Cons: Ever-changing user interface Poor usability Limited user base
- 53. App store within an application
- 55. Pros: Rich experience Not limited by platform Build own user base (marketability) Cons: Cost Complexity Updating?
- 56. Chancellor’s interactive tour WolfWalk NC State on Campus
- 57. NC State Chancellor’s Statewide Tour
- 58. WolfWalk: NC State Historic Tour
- 59. Integrates sources including Facebook Places, Foursquare, Gowalla Share videos, photos, comments Rewards/promotions to users Greater connectivity It also aggregates friends lists from the idea that it’s more important to find and connect with your friends than it is to know what service they use to check in. -- Tim Jones, NC State
- 60. Increased location-based marketing via Email Tips “ People like you …”
- 65. Be present Know if your users are present Goals, then tools (#stamats09) Students can be your social media secret weapons … get them involved Moves pretty fast
- 66. Contacts: [email_address] http://www.twitter.com/TimNekritz http://insidetimshead.wordpress.com