Student Blogging/Video and Strategic Communication
- 1. Long, Unwieldy Title That Is Less Awesome Than This Presentation (We Swear) Tim Nekritz Assoc Director of Public Affairs/Director of Web Communication Alyssa Levenberg, sophomore/web star SUNY Oswego
- 2. Uncomfortable truth #1 If all your goals are marketing goals, you’re doing it wrong. Shameless baby photo insertion
- 3. Awesome truth #2 We’re in the business of improving lives!
- 4. Our threefold goals •Address institutional/strategic communication goals •Help users find info they want •Help your own students with their goals and passions
- 6. “I WANT A FACEBOOK!” is not a goal
- 7. “I WANT MORE FOLLOWERS THAN OUR RIVAL SCHOOL!” is not a goal
- 8. “I WANT TO MAKE A VIRAL VIDEO!” is not a goal
- 9. Uncomfortable truth #2 •You can’t control everything, especially the Internet
- 10. Awesome truth #2 You and your students can create just about anything amazing on the Internet!
- 11. Think like a coach
- 12. What skills do you want?
- 13. Actively recruit
- 14. Put them in position to succeed
- 15. Think in terms of depth
- 16. Let them play
- 17. Our rule We don’t approve blog posts. We approve bloggers!
- 18. Uncomfortable truth #3 Our audiences generally don’t care about our mission statement or org chart.
- 19. Awesome truth #3 Incoming students love to hear from current students!
- 20. Practical examples at Oswego •http://youtube.com/sunyoswegovideo •Alyssa Explains It All •Kwame Belle’s Bucket List •Head2Toe Health with Heather •Blogging evolution
- 21. Alyssa Explains It All
- 22. Kwame Belle’s Bucket List
- 23. Head2Toe Health with Heather
- 25. Finding our way OLD: • What I did today • Recruited for major, background • Unstructured, often abandoned NEW: • You’re a reporter/ambassador with a beat • Provides structure, direction • Improved participation • Content strategy supported
- 26. Win/win feedback We coordinate, monitor and solicit feedback from incoming students (FB2017). We use that info to create videos, blog posts.
- 28. Thanks for listening! • Email: tim.nekritz@oswego.edu • Twitter: @timnekritz • Facebook: www.facebook.com/tim.nekritz • Alyssa Levenberg: @LyssLyss15 • http://www.youtube.com/imdaddyslittlegi rl14