Writing for digital: web, email and social media
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This document provides guidance on using websites, email, and social media to promote a Christmas event at a local library. It emphasizes keeping communications simple with short sentences, relevant pictures, and clear calls to action. The document recommends updating websites regularly, personalizing emails, engaging audiences on appropriate social media platforms, and following up after the event to maximize future communications.
Writing for digital: web, email and social media
- 1. Writing for digital: web, email and social media Meg Burke Head of Marketing and Membership CILIP
- 2. Christmas at your local library! • How can we get the word out? • Website • Email • Social media • How to plan it all so it works together • After the event
- 3. Websites
- 4. Websites
- 5. Websites
- 6. Websites – what works? • Keep it simple • Pictures are good, but must be relevant • Keep sentences really short – 20 words maximum • Break up any long chunks of text into shorter paragraphs • Call-to-action must be easy to identify and easy to understand • Update it regularly • (Some) rules are made to be broken! • Coco Chanel has some wise words…
- 10. Email – what works? • Keep it simple • Pictures are good, but must be relevant • Keep sentences really short – 20 words maximum • Break up any long chunks of text into shorter paragraphs • Call-to-action must be easy to identify and easy to understand • Personalise it • Can someone unsubscribe? • Is it GDPR compliant? • Subject line is key • Test it!
- 11. Social media Good or bad?
- 12. Social media It was bad. Very, very bad. (Although people still remember Susan Boyle, and her album…)
- 13. Social media Good or bad?
- 14. Social media Good or bad?
- 15. Social media – what works? • Keep it simple • Call-to-action must be easy to identify and easy to understand • Be friendly, warm and approachable • Where are your audience? Facebook, Twitter, LinkedIn, Instagram? • Use pictures, video and polls • Respond to questions or comments on the post • Use hashtags • Local influencers • Instagram stories
- 16. After the event • Say thank you and celebrate the event • Follow-up with an invitation to another event, or another ask about a week later • If appropriate, survey people to find out how the heard about your event, so you can maximise the impact of your communications next time • Enjoy your success!
- 17. Christmas at your local library! Write a brief plan for how you’ll publicise your event. Be as creative as you want, and don’t forget to think first and foremost about your target audience. Go to them, it’s a lot easier than making them come to you!