MBI Tech PR Credentials
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The company serves as an outsourced PR and communications department combining their expertise with experienced freelancers. They build relationships with media and target markets based on trust and respect, and assist clients in identifying value-creating opportunities. Their strengths include being innovative by leveraging new media, focused on the Middle East and IT with local expertise, and passionate about helping clients go beyond obligations. Services include strategic communications planning, managing PR, media relations in English and Arabic, events coordination, and marketing.
MBI Tech PR Credentials
- 1. PROFILE
- 2. APPROACH • Serve as the outsourced PR & communications department, combining our own PR expertise and marketing resources with the outsourced strengths of experienced freelancers, providing access to a wide network of industry professionals • Building relationships with media and target market segments, based on mutual trust and respect • Assist our clients in identifying value-creating opportunities and develop strategies to capture that value
- 3. CORE STRENGTHS Innovative: No preconceived ideas in PR or marketing, making each dollar count Leverage new media to add value and extend messaging Focused: Our forte is Middle East, IT-centric; our team understands and provides important local expertise Strong ties with local media (English & Arabic) Passionate: Our team works with a passion for its clients; going beyond contractual obligations Personalised attention to each client Flexible Decision-making process is fast and more effective, especially in a crisis Cost effective: Using outsourced freelance expertise only when needed, reducing overheads and the flexibility to work within restricted budgets
- 4. SERVICES Strategic Communications planning (facilitating and writing business and marketing plans, identifying market segments, opportunities, lead generation and advice) Managing PR and looking at value creating opportunities for other communications platforms including: • Regular communications with English & Arabic media • Co-ordination with principals/suppliers/customers/ staff • Events (organising launches, exhibitions, promotions and/or corporate event management) • Marketing (based on target objectives and market segments)
- 5. OTHER SERVICES Research Market research (customer feedback and local trends) Building and/or managing customer/client databases Creative Design & production of corporate identities and quality communication messages in print and online