MBS Value PR Credentials
- 1. New York London São Paulo Public Relations Capabilities commitment expertise results
- 2. Building the Corporate Brand Corporate communications today is about building brands, for public companies as well as private The corporate brand reflects the organization’s value proposition – Establishes company’s core expertise – Differentiates against competitors – Positions against business goals: IPO, transaction, long-term ownership – Creates awareness among core audiences We work with clients to identify, establish and protect the corporate brand – Begin with developing comprehensive strategy – Leverage all media, both traditional and new channels – Protect brand against negative stories, other threats 2
- 3. Success Begins with Key Principles Effective communicators must understand the new environment – The continued role of traditional media – How digital/social media have transformed the landscape Ideas are still king – These ideas should stem from a deep understanding of your business – Crafted to become compelling stories – Capture attention of journalists, consumers, influencers Technology is the game changer – Provides ability to create own content, media channels – New ways to reach traditional audiences 3
- 4. The MBS Approach Target your Begin with a strategy audiences Build great stories tied to your (financial press/trade from strong ideas company’s goals press/analysts) Distribute across multiple channels Create longstanding (traditional, social relationships media) 4
- 5. Areas of Focus Corporate communications – Public, private companies Transactions – M&A, IPOs, secondary offerings, spins, bankruptcies Crisis communications Social media Training – Media, presentation 5
- 6. Corporate Communications Full communications support for public and private companies Key is determining how to best position your organization to create and support its corporate brand Includes: – Communications plan – Message development – Training – Media targeting – Content development – Media outreach (including social media) – Crisis planning – Spokesperson 6
- 8. Expert Commentary 8
- 9. Product Launch 9
- 10. Transactions Communications for financial transactions, including mergers and acquisitions, spins, IPOs, secondary offerings, bankruptcies and strategic alliances We begin with a deep understanding of the companies involved, industry trends and financial market conditions Program includes: – Message development – Document preparation – Media training – Custom press list – Media outreach – Coordination with outside advisors 10
- 11. Deal Press 11
- 12. Crisis Communications Even the best-laid business plans fall prey to unforeseen events, and effective communication in these situations can be critical to survival Reputations can be torn down quickly, so when a crisis arises speed is critical. – Wrong time to “learn on the job” Our media team will have a plan in place to mobilize quickly, assess the situation and take appropriate action Message development and media relationships are especially important in crisis situations. It is typically necessary for us to monitor crisis developments and coverage 24/7 12
- 13. Social Media The digital world has added great opportunity for communicators – We have been a pioneer in this arena and continue to innovate MBS was one of the earliest proponents of corporate podcasting and can help with all audio needs We are also active in the blogosphere and will help develop your blogging program We can bring blogger and podcaster outreach to any media campaign as well as guide your through the world of Facebook, Twitter, LinkedIn and Google+ 13
- 14. Podcasting 14
- 15. Blogging 15
- 16. Training Media and presentation training are critical to success – Readies executives for interview and speaking situations so they come across as smooth and confident Media training is delivered through custom workshops, where executives are provided with technique training, drills recorded on video, and analysis of skills/weaknesses – Prepares for interviews with print outlets TV, radio, bloggers and podcasters Presentation training uses similar approach in advance of IPO and other roadshows, speeches, board presentations, internal communications 16
- 17. About MBS Advisory firm dedicated to enhancing the corporate and investor brand of our clients Customized programs that are developed and implemented by firms principals Well-established network of journalist, analyst and investor contacts across North America and Europe Extensive experience across a broad range of industries in North America, Europe and the Emerging Markets Team of multi-lingual specialists drawn from careers in journalism, investment banking, asset management, equity sales, consulting & finance 17
- 18. Representative Firm Clients 18
- 19. The Corporate Communications Team Farrell Kramer Katja Buhrer 25 years of media/corporate communications experience Capital markets experience at Citigroup Corporate positioning, financial communications, transaction, Reporter, editor and columnist for Australia’s largest business crisis, executive communications, training and finance newspaper Award-winning journalist, Investigative & financial writer at IR for leading Latin American companies Associated Press and Investor’s Business Daily Degree in Commerce, University of New South Wales Broad range of industry expertise Languages: German and French Master’s in Journalism from Northwestern University Language: Japanese Sharon Bially Vanessa Friedman Leads media relations campaigns and develops public Over 15 years of experience working with private and non- speaking programs profit clients on complex communications issues, long term Strategic Communications Expertise strategy and crisis Manages programs in English-speaking and foreign language Public and private sector communications expertise with press (Latin America) OECD and Council on Foreign Relations Published author in Foreign Policy Magazine, Washington Worked with NBS News in Paris Times, Financial Times, among others Novelist and blogger Masters in International Relations, John’s Hopkins University Masters in International Affairs, Columbia University Languages: Spanish, Portuguese, French, Italian Language: French 19
- 20. Contact Us MBS Value Partners 424 Madison Ave., Suite 400 New York, NY 10017 +1.212.750.5800 Tel +1.212.661.2268 Fax www.mbsvalue.com 20