MBS Value Credentials
- 1. New York São Paulo London Credentials commitment expertise results
- 2. Overview Capital markets advisory firm dedicated to optimizing total shareholder return Customized programs that are developed & implemented by firms’ principals Well-established network of investor, analyst & journalist contacts across North America, Europe & Asia Strategy and implementation of communications programs for retail investors in Latin America with office in São Paulo Extensive experience across a broad range of industries in North America, Europe & the Emerging Markets Team of multi-lingual specialists drawn from careers in investment banking, asset management, equity sales, consulting & finance 2
- 3. Experienced, Business-savvy Leadership Lynn Morgen Fabiane Goldstein ■ Founded Morgen-Walke, largest independent IR firm Co-founder of MBS in Brazil when sold in 2000 18-year career in corporate and financial communications ■ Strategic Communications Expertise Specialized in the Brazilian capital markets ■ Group VP of STMicroelectronics: 2000-2005 Former Director at leading IR consultancy in Brazil ■ Institutional sales background Languages: Portuguese & English ■ B.A. CCNY/Language: French Betsy Brod Farrell Kramer ■ Nearly 25 years of media/corporate communications ■ 25 years of Investor Relations and experience Wall Street-related experience ■ Corporate positioning, financial communications, transaction, ■ Partner of Morgen-Walke Associates crisis, executive communications ■ Broad range of industry expertise ■ Award-winning journalist, Investigative & financial writer at ■ MBA New York University Associated Press and Investor’s Business Daily ■ Broad range of industry expertise ■ Master’s in Journalism from Northwestern University Monique Skruzny ■ Language: Japanese ■ 20 years in corporate finance/capital raising ■ COO, CFO, Business Development positions ■ Communications/IR executive ■ MBA Wharton ■ Languages: Spanish & Portuguese 3
- 4. Our Differentiators Combine experience and reputation of a leading international IR firm with the partner-level attention of a boutique advisory Over 20 years advising Brazilian and Latin American public and private companies Adhere to a balanced, opportunistic approach to U.S. & European markets – Leveraging strong reputations to access the two largest pools of investment funds Provide an integrated team of experienced professionals that take a 360 degree view of issues and solutions 4
- 6. Services Investor messaging & positioning Research, analysis & benchmarking Sell-side & buy-side analysis, targeting & outreach Managing expectations & expanding coverage Event organization Financial media to support investment thesis Transaction & corporate communications strategy & execution IR solutions & retail programs & execution 6
- 7. Investor Messaging & Positioning “MBS Value Partners… … has been instrumental in developing and refining the … led the team that developed and implemented our presentation of our investment case to the financial best practices in financial communications As a markets. They understand the messages we want to leading Europe-headquartered technology company communicate and what the investment and media actively traded on three major stock exchanges, we communities expect in terms of information disclosure required sophisticated strategic messaging that and content. Their expertise has been invaluable in resonated with global investors, journalists and producing our Annual Report and other presentational stakeholders.” materials.” Pasquale Pistorio, Mark Opzoomer Honorary Chairman and former CEO, CEO, Rambler Media STMicroelectronics 7
- 8. Sell-Side and Buy-Side Analysis & Targeting “MBS Value Partners… …organized all of our investor marketing activities …gives us solid and actionable advice. They are across the UK, Scandinavia, Continental Europe and excellent at fully understanding the issues from North America. They have always done an excellent job multiple vantage points and combining their in ensuring that our key stakeholders are kept up-to- experience, research resources and knowledge of date and also in targeting new potential investors with a investor expectations to provide management with a real interest in our company through 1:1’s and clear, concise point of view. As a result, we were attendance at key conferences. And the roadshows better able to effectively communicate with always run very smoothly!” shareholders and deliver messages that were aligned Keith Russell, with investor requirements.” CEO, Transcom Worldwide SA (’03-’09) John Brennan, CEO, ICT Group 8
- 9. Managing Expectations & Expanding Coverage “I just wanted to say thanks for all your help over the “Expanding sell-side coverage of our company has past year. You guys have much to be proud of as I rank been an important objective of our investor relations you as the best IR department that I have worked with. program. Working with MBS, we have succeeded in This is quite an achievement given that you have other more than tripling our analyst sponsorship in three clients as well.” years.” Sell Side Analyst, Sudhakar Kesavan, Deutsche Bank Chairman & CEO, ICF International 9
- 10. Research, Analysis & Benchmarking “MBS Value Partners… …has a deep understanding of our business and the markets in which we operate. Their analysis, advice and …has long-standing relationships with investors. This support are invaluable in enabling us to address the sets them apart from many of their competitors and opportunities and challenges that arise in our ongoing allows them to bring relevant investment ideas to both disclosure and dialogue with the capital markets. They the sell-side and buy-side and to gain first-hand, play a very active role in helping management to objective feedback for their clients.” prepare and present specific messages to our stakeholders.” David Marcus, Masha Eliseeva, CEO, Evermore Global Advisors Investor Relations Director, Comstar-UTS 10
- 11. Media to Support the Corporate & Investor Brand “MBS Value Partners… …has secured excellent coverage in a wide variety of …gained broad media coverage for Tenda that media publications that have enhanced our reinforced our investment story and gave us brand international profile within the investment community recognition in the marketplace. We gained first mover over the years. They have been instrumental in advantage in the media by providing thought leadership regularly placing articles and features in publications on low-income housing trends in Brazil. This such as the Financial Times to support our story as a international recognition was also motivational for our leading producer and distributor of media content employees.” around the globe.” Nadav Palti, Carlos Trostli, CEO, Dori Media Group CEO, Tenda 11
- 12. High-Value U.S. & European Media Coverage for Our Brazilian/Latin American Clients “Gafisa: Building Homes for a Bright “How Big Was Demand for the Arcos Future in Brazil” Dorados IPO” –CNBC, April 17, 2011 – World Finance Magazine, March 2010 “Brazil Housing Market Booming 'Til 2017” “Boost for Brazil’s Golden Arches” – Forbes, December 14, 2011 – Financial Times, April 18, 2011 “Brazilian Homebuilder Turning Itself “McDonald’s largest franchisee prices IPO” Around” – Forbes, April 17, 2011 – Investors Business Daily, February 25, 2010 “Gafisa Appealing to Foreign Investors “Meanwhile, Down South. Latin American Ahead of Board Vote” stocks are on a a (mostly unnoticed) tear” – Bloomberg, May 4, 2012 – Smart Money, June 2012 “Brazil Software Firm TOTVS Seeks Acquisitions in Latin America” – The Wall Street Journal, June 21, 2012 “TOTVS Focused on Eventual NY Debut” “Brazil’s TOTVS Plans to List Shares in U.S. by 2015” – LatinFinance, June 25, 2012 – Bloomberg, June 21, 2012 12
- 13. Event Organization “MBS’ strategic approach allows it to make contributions “By working with MBS/Ricca, we were able to create that go well beyond handling the usual logistical and support Magazine Luiza’s investment brand for its challenges of a roadshow and listing. They bring an IPO on the Brazilian Bovespa exchange and effectively independent, international perspective that informs our extend our reach to key financial markets in the U.S. communications and keeps management current on the and Europe.” dynamics within the broader investment community. At the time of our NYSE listing jubilant expectations for the Marcelo Silva, homebuilding market in Brazil contrasted with the CEO, Magazine Luiza S.A. prevailing housing sentiment in the U.S. MBS pointed this out and assisted us to adjust our message and better anticipate the concerns of North American investors.“ Wilson Amaral, Former CEO, Gafisa, S.A. 13
- 14. Transaction & Corporate Communications Strategy & Execution “Shared Value has worked closely and effectively “Having been our consultants prior to the alongside Millicom’s senior management through a recapitalization process, MBS was able to work number of successful transactions. Firstly through effectively with our management team on the the debt restructuring in 2002 and 2003 and the communication of our transaction. The Firm’s Strategic Review in 2006, but subsequently through partners and staff were available 24/7 to assist us a number of acquisitions and disposals.” in both reaching out and responding to our varied stakeholder constituencies.” Marc Beuls, Norman C. Chambers, CEO, Millicom International Cellular (‘98-’09) Chairman & CEO, NCI Building Systems, Inc. 14
- 15. IR Solutions & Retail Programs “Q4 did an amazing job on TVI's website. Their technology and customer service are exemplary. I can rely on them to Annual/sustainability reports, with creativity and provide feedback and constructive suggestions to ensure quality content to tell your story, and a team my website has all the tools necessary to provide easy specialized in GRI – Global Reporting Initiative access to all our information. It’s important to me that my shareholders have easy access to everything they need to Technical translations with an in-house, native make an informed investment decision. It’s always a English and Portuguese team that is experienced pleasure to work with such a professional, savvy, creative in the financial and capital markets team.” Rhonda Bennetto, Exec. Director IR, TVI Pacific Mining in the Philippines 15
- 16. IR Solutions & Retail Programs Simplifying content to expand its understanding to lay (retail) investors Accessing new audiences using creativity and all available tools, including social media Applying CRM to investor audiences Social Networks Social Media Update and Monitor Publish and Embed IR Website Blog Website Email RSS 16
- 17. Delivering Results Commitment: Senior level direction & involvement Dedicated & focused team, delivering value Deep understanding of the Brazilian marketplace Expertise: Global experience across a wide range of industries Financial, capital markets, media & advisory experience Institutional & retail strategies Execution excellence Results: Recognized investor brand Reduced cost of capital 17
- 18. Contact Us New York São Paulo 424 Madison Ave., Suite 400 Alameda dos Jurupis, 657, sala 13 New York, NY 10017 Moema, Sao Paulo 04088-002 +1.212.750.5800 Tel +55 11 98103.0201 Tel +1.212.661.2268 Fax Monique Skruzny Fabiane Goldstein monique.skruzny@mbsvalue.com fabiane.gold@mbsvalue.com www.mbsvalue.com 18