Mc Donalds Slides Draft 5

The document provides an overview of McDonald's marketing environment and strategy in Singapore. It discusses the 4Cs framework - Company, Customers, Competitors, and Change. Under Company, it analyzes McDonald's values, tactics, strengths and weaknesses. For Customers, it outlines customer segmentation, profiling, and target markets. Competitors analyzes brands like KFC and Burger King. Change discusses opportunities and threats like health trends, aging population, and inflation. The document then covers TOWS analysis, marketing mix (4Ps), financial statements, and McDonald's positioning in Singapore.