MCEConf Jitter workshop - Mapping Your Minimal Viable Experience
4 likes986 views
The document outlines a comprehensive approach to mapping minimum viable experiences, emphasizing the importance of understanding user needs and applying design thinking methodologies. It details various processes such as empathizing, synthesizing, ideating, and planning, along with the role of personas and story mapping in creating effective strategies. Additionally, it references numerous resources and methodologies related to agile development and product design to support the mapping endeavor.
![“[Design Thinking] is matching people’s needs with
what is technologically feasible and viable as a
business strategy.”
- Tim Brown, CEO, IDEO](https://image.slidesharecdn.com/mceconf-mappingmvp-150205032611-conversion-gate02/85/MCEConf-Jitter-workshop-Mapping-Your-Minimal-Viable-Experience-20-320.jpg)
![Title (one line describing the story)
Narrative:
As a [role]
I want [feature]
So that [benefit]
Acceptance Criteria: (presented as Scenarios)
Scenario 1: Title
Given [context]
And [some more context]...
When [event]
Then [outcome]
And [another outcome]...
The Art of Story Writing](https://image.slidesharecdn.com/mceconf-mappingmvp-150205032611-conversion-gate02/85/MCEConf-Jitter-workshop-Mapping-Your-Minimal-Viable-Experience-40-320.jpg)
MCEConf Jitter workshop - Mapping Your Minimal Viable Experience
- 2. Agenda + introductions + mapping 101 + empathize + synthesize + ideate + prioritize + plan
- 3. “A good mapping endeavor produces understanding that influences strategy and tactics” - Chris Risdon
- 4. Application + gather information + identify a process + plan out a process + analyze + flexible + fun
- 7. Abuses + Silos + Speed over quality + Top down + Systematic over skill improvement
- 8. "The person doing the job knows far more that anyone else about the best way of doing that job and, therefore, is the one person best fitted to improve it.” - Allan H. Mogensen
- 9. Allan Mogensen (Mogy) Source: The Ben Graham Corporation http://www.worksimp.com
- 11. + psychology of users + needs, desires, behaviors + process optimization + pain points & delight points Exploration
- 12. Service economy
- 13. + Visual plan for milestone releases + Where we meet needs + Where can we concierge instead of build + How might we reach out to the market + How might we best set up releases for learning Planning
- 18. Draw a picture Did they guess it? You win Point repeatedly to same picture yes no Pictionary
- 20. “[Design Thinking] is matching people’s needs with what is technologically feasible and viable as a business strategy.” - Tim Brown, CEO, IDEO
- 21. Design Thinking + understand + observe + define + ideate + prototype + test
- 22. Just in time design Source: Jakob Nielsen http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
- 23. Understand - Empathy Interviews + tell me about the last time you… + why? + encourage stories + look for inconsistencies + 1 person interviews, 1 person takes notes
- 24. Finding patterns
- 25. Synthesize - Unpack + say + do + think + feel + needs + insights
- 26. Synthesize - Personas + characteristics + behaviors + goals + needs
- 27. Personas
- 28. Ideate - 6-ups + quick sketches + go big - no limit + move quick - all 6!
- 29. Synthesize + share your ideas + find one with legs + feasible, testable, measurable
- 30. 6-up prototype
- 31. Prioritize + cost/benefit + dot vote
- 32. “For people who have 15 minutes to spend on themselves, Starbucks is a familiar social experience that brings comfort, reliability, and enjoyment to the everyday coffee-drinking routine. Elevator Pitch
- 34. Experience Mapping! + triggers + channels & touchpoints + systems + artifacts
- 35. Set up
- 36. Devices
- 39. Prioritize + story writing + story mapping + estimation + release planning
- 40. Title (one line describing the story) Narrative: As a [role] I want [feature] So that [benefit] Acceptance Criteria: (presented as Scenarios) Scenario 1: Title Given [context] And [some more context]... When [event] Then [outcome] And [another outcome]... The Art of Story Writing
- 41. Story Mapping Source: Jeff Patton http://www.AgileProductDesign.com
- 42. Retro - Stickies.io ! + http://bit.ly/16x9nza
- 43. Resources and References • Agile XP - http://www.amazon.com/Extreme-Programming-Explained- Embrace-Edition/dp/0321278658 • Google Ventures Product Design Sprints - http://www.gv.com/lib/ the-product-design-sprint-a-five-day-recipe-for-startups • Design Thinking d.school Bootcamp - http://dschool.stanford.edu/ use-our-methods/the-bootcamp-bootleg • BDD Storywriting - http://dannorth.net/whats-in-a-story • Pivotal Tracker(http://pivotaltracker.com) & Trello (https://trello.com/) • Storymapper.io (http://storymapper.io) • Stickies.io (http://stickies.io)