![Venture Hacks’ High-Concept Pitch
[Proven industry example] for/of [new domain]
• AirBnB for Office Space (Breather)
• Uber for Groceries (Instacart)
• Walmart of Health Food Stores (Whole Foods)](https://image.slidesharecdn.com/dobsonstartupbootcampfall2018-181102205500/85/McGill-Startup-Bootcamp-fall-2018-85-320.jpg)
McGill Startup Bootcamp (fall 2018)
- 10. Montreal | Boston | San Francisco | Toronto | New York City
- 11. Today’s Agenda 9:00AM - 9:30AM Registration 9:30AM - 9:40AM Introductory Remarks 9:40AM - 10:15AM Opening Speaker - Nipun Sharma ( Entrepreneur) 10:15AM - 11:15AM Dobson Starting Block 11:15AM - 12:15PM Workshop 1: How to Pitch Your Startup Guillaume Racine (Return Magic) 12:15PM-1:30PM Lunch
- 12. Today’s Agenda 1:30PM-1:45PM Entrepreneurship Resources @ McGill Library Resources - Amanda Wheatley Compass Legal Clinic - Sean Cohen & Patrick White 1:45PM - 2:45PM Workshop 2: Business Model Canvas - Renjie Butalid 2:45PM - 3:00PM Break 3:00PM - 4:00PM Workshop 3: Product Market Fit - Veryan Goodship 3:00PM - 4:00PM Pitch Stations (BRONF 001, 002, 011, 045, 046) 4:00PM - 5:00PM Pitches & Closing Remarks
- 13. Dobson Match – www.mcgilldobsonmatch.com
- 15. The Dobson Chronicles – www.dobsonchronicles.com
- 16. Made at McGill Podcast – www.madeatmcgill.com
- 19. Starting Block
- 20. Success Success what people think it looks like what it really looks like
- 21. Starting Block Common myths about entrepreneurship
- 29. PASSION The 3 P’s (IDEA) & 3H’s (TEAM) of Entrepreneurship HACKER PIERCING TECHNOLOGY PROBLEM HUSTLER HIPSTER
- 30. Starting Block Forming a Team Hustler Hacker Hipster
- 31. Dobson Starting Block Brainstorm the following: Uber/Airbnb for… (pick one) Flowers; Nightclubs; Laundry; Bulked goods; Doctors; Shipping; Laguage Tutoring; Group Fitness; Hotel Lounges; Truck Drivers; Dog Walking; Beauty Services; Massages; Ice Cream; ... Answer the following questions What’s the problem you are solving? What’s the solution to that problem? Who are the customers? How big is the market? Why are you THE team that can make it happen? #1 #2 #3
- 36. The do’s & don’ts of pitching.
- 37. Be a line, not a dot.
- 39. Love the Game.
- 40. Roll with the punches.
- 41. Mind the timing.
- 42. Get to the point.
- 43. Show your magic.
- 45. Do follow up.
- 46. Don’t have all the answers.
- 47. Don’t lose your cool.
- 48. Don’t ask for permission.
- 49. Don’t expect everyone to agree.
- 50. Don’t stick to a script.
- 59. The Business Model Canvas
- 60. “A business model describes the rationale of how an organization creates, delivers, and captures value”
- 61. The Business Model Canvas is simply a tool to create & analyze business models
- 73. Business Model Canvas: LinkedIn
- 74. Phase 1 Business Model Canvas Phase 2 TEST PROBLEM Phase 3 TEST SOLUTION Phase 4 Pivot or Keep going
- 75. What is a Value Proposition statement? A short, memorable description of: 1. What you do 2. What problem you solve 3. And why anyone should care
- 76. What is a Value Proposition statement? • Focused on your target customer • Based on a deep understanding of their problem / job they are trying to accomplish • It should evoke emotion in your target customer • Your target customers should just “get it” and say “tell me more” • Your target customers should paraphrase your value proposition to describe you to others
- 77. Why do you need one? 1. For the marketplace • The description that attracts your target into your sales funnel, creates excitement and gets people to pay attention 2. For investors • The description that tells investors that you have a focused and clear understanding of the customer and the problem you can solve, and that it is significant and worthy of investment 3. For yourself • Your mission statement that clarifies why you exist from a customer’s perspective
- 78. The problem if yours sucks Customers and prospects • Won’t understand what you do • Won’t be able to differentiate you from your competition • Won’t care Investors • Won’t be convinced that you understand your customer • Won’t be convinced that you have a focused approach to the market • Won’t be convinced that you can make them money You and your team • Won’t have a clear sense of mission • Won’t understand why you exist and will therefore oscillate around strategy
- 79. How to create an awesome value proposition Always start with the customer • Make sure you have a deep understanding of exactly who your target customer is • Make sure you deeply understand what their problem is and how much pain it causes • Make sure you know the level of motivation they have to seek out your solution
- 80. If you are struggling… … to create an awesome value proposition • Maybe you don’t yet really understand your target customer • Maybe you don’t really understand their problem/job and motivations • Maybe your solution isn’t fully formed • Maybe you haven’t figured out how it benefits your customer • Maybe your business needs to pivot
- 81. Steve Blank’s XYZ “We help X do Y doing Z” “We help e-commerce websites increase their sales through A/B testing, surveys and personalization.”
- 82. Geoff Moore’s Value Positioning Statement For______________________________(target customer) who______________________________(opportunity) is a ______________________________(company name) that ______________________________(benefit statement).
- 83. Dave Cowan’s Pitchcraft (Your solution to market need) and our product is (use metaphor for something people already know). We are bringing trust to cyberspace, and our first product is a Driver’s License for the Internet.
- 84. Eric Sink’s Value Positioning 1. Superlative (“why choose this product”). 2. Label (“what is this product”). 3. Qualifiers (“who should choose this product”) The most secure payment gateway for mobile e-commerce.
- 85. Venture Hacks’ High-Concept Pitch [Proven industry example] for/of [new domain] • AirBnB for Office Space (Breather) • Uber for Groceries (Instacart) • Walmart of Health Food Stores (Whole Foods)
- 94. Finalize Your Pitch! ● Problem ● Problem Size ● Solution ● Market Size & Opportunity ● Competition ● Team ● Call to Action Startup Bootcamp 2018
- 95. The Dobson Team - www.mcgill.ca/dobson
- 96. Razan Khrais – Eng Kris Manipon – MBA Salvador Sanchez Jimenez – MBA Michelle Guo – Science Sophie Belec – Management Wendy Yan – Science Etienne Gyorog – Arts Khanh Ha Le – Eng Yousuf Ahmed – Management Kiarash Ghasemi – Science Rachel Seo – Management The Dobson Student Executive Team (SET) Charles de Saint Périer – Arts Sky Shi – Arts Michaela Deneva – ArtSci David Peinturier – Management Etienne Lee – Arts Anas Idriss – Continuing Studies Judith Besnainou – Management Shreesh Pande – Eng Caroline Veilleux-Foppiano – Arts Chiara Gasperoni – Arts Claudia Morgan – Arts
- 97. What’s Next? • December 3, 2018 - McGill Lean Startup 2018 Demo Day • December 3, 2018 – January 16, 2019: Applications Open for McGill Dobson Cup 2019 • January 10, 2019: What it takes to win the McGill Dobson Cup • January 30, 2019: McGill Dobson Cup 2019 Welcome Registration Cocktail • February 6, 2019: MDC Workshop #1 - How to Pitch Your Startup Workshop • February 13, 2019: MDC Workshop #2 - Startup Financials & How to Raise Money • February 19-22, 2019: McGill Dobson Cup 2019 - SEMI-FINALS • March 27, 2019: McGill Dobson Cup 2019 - FINALS • April 4, 2019: McGill Dobson Cup 2019 Awards Ceremony • April 4, 2019 – May 4, 2019: Applications Open for McGill X-1 Accelerator 2019 www.mcgill.ca/dobson
- 98. Thank you!