Measurement

Editor's Notes

• #2: - remember to always make it about the people in the room and their business.  - maybe ask people in the room how relates to them.
• #3: Do your marketing reports show something is happening, but you don ’t see it on the bottom line? Well, lets save some trees because numbers, graphs, and pretty power points really don’t matter if you’re measuring the means vs. the end. Join us to learn some new approaches on how to set-up great measurement strategies that align with what the big boss really wants to see. You know, “how is it changing my business!”  Develop strategy to be successful then put tools in place to measure that so you can benchmark. So you can implement evidence based marketing ideas.
• #4: what you should leave with today are great measurement startegies that align with business goals.
• #9: What started as the tabulation of visits and page views has become the means of all marketing validation. Industry metrics for marketing success went from operational sales and profit goals to things that have no direct connection to the bottom-line.
• #10: How they we're going to measure with website traffic and how we suggested a trackable tool like the ask the doc.
• #11: Capture information into a lead generation report to measure success.
• #12: Engagement with the customer and quality conversations with the customer is very important and should be a huge component in the evaluation of overall marketing effectiveness.
• #13: They were measuring their advertising spend and the brand impressions from that, but if that's not driving new customers, what's wrong?  Need to measure public opinion to understand where the disconnect is.
• #14: Measurement and analytics help marketers gain insights that drive marketing and customer strategies and optimize marketing efforts. CompCare - Elizabeth Benchmark to know how successful your marketing is. Example are you spending $100 to market a $10 pre-employment physical? Then we know something is wrong and we need to create a new strategy.
• #15: Are you delivering what you promised to deliver? It's as simple as asking your customer. No need for market research study to generate loads of data.  Just ask one-on-one. They will tell you.
• #16: River Club -   If you are promising the best dining experience downtown but customer surveys are ranking you 2 out of 5 in that area, then we need to correct something.
• #17: We need to survey our clients to measure the spectrum of activity they have with us, from the initial meeting to possibly referring us to friends, to understand what value we are providing and where we are falling short.
• #19: Your first challenge is to get your product or service known. You want to know whether spending it on radio, email newsletters or a Facebook crusade will yield the best results. The only way to find out is to test and measure. See if you are moving the needle. Quanitative and Qualitative  HealthSource Mag - Vanessa Are readers aware of your website. Great source for information. Track and measure what they are reading, package that and send it out in blast to draw more in. Increase ad revenue to the site.
• #20: google insights social mention website submissions  phone calls Coconut Water - Frank Brewer Before the first dollar is invested, you can measure and analyze the interest for coconut water, how much they are willing to pay, etc. Develop our marketing strategies based on your insights.
• #21: The more people who recommend you, the more likely it is that you are marketing well, have a good product, are selling it at a good price and providing good service.  google blogs yelp, digg 
• #22: If you had to spend $100 to get someone to buy a $5 product, you've got a problem. Use YMCA example. $50 for lead to take a tour, knowing 60% would join and pay the $100 joining fee, plus stay a member for average of 3 months. Bailey Publishing - Donna Repeat those campaigns which were profitable. That's the benefit in your line of work. Package it and sell to other like-companies. Selling proven results is much easier.