Med net
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MedNet is a website that provides free medical information to non-professionals and generates profits through pharmaceutical advertising. It risks losing an important client, Windham Pharmaceuticals, who wants to switch to paying per click ads on the larger search engine Marvel instead of MedNet's per impression model. However, MedNet argues its audience is more valuable as they come with trust in the brand and customer loyalty.
Med net
- 1. By Mehmet açikgöz&Yigit han yilmazMedNet
- 2. What Is Mednet ?MedNet is a free Web site which provides scientifically based medical information to a nonprofessional consumer audience.
- 3. How does MedNet profit ?MedNet only generates profits from advertising sales mostly from pharmaceutical companies.Charges via Pay-per-impression.$100 for each 1,000 impressions
- 4. Brand ImageVisitors to MedNet see those ads in the context of a trusted andhelpful site—a neighborhood of family friends, and even if they don’t buy right away, theyare left with a positive impression of the advertiser and its products.Audience eventually return.
- 5. CompetitorsNonprofit and governmental websites.Large Web-sites.*Marvel search engine.Niche competitors. *Cholesterol.com *ClinicalTrials.com
- 6. Marvel’s ChallengeWindham Pharmaceuticals, a drug company which MedNet cannot afford to lose, wants to make a new deal because Marvel ( a huge search engine) charges companies via Pay-per-click model which is cheaper.Marvel has larger audience.
- 8. MedNet SideIf MedNet charges Windham Pharmaceuticals via Pay-per-click method,it will lose 80% of revenue.Increase the size of our audience.New contracts with companies.Long-term solutions won’t help.
- 9. SolutionMedNet convinces Windham Pharmaceuticals that; audience gained via MedNet is more valuable than the ones gained via Marvel.Audience from MedNet comes with trust to brand, attraction to your products and most importantly customer loyalty.
- 10. In The FutureTake a more prescriptive, diagnostic posture toward site visitors.Bring alternative health information to the site, starting conservatively.Build on their greatest strength—their integrity and trustworthiness.