Med net.com confronts "click through" competition
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The document presents a financial summary of a company's revenue and expenses, highlighting a net income of $1,000,000 with advertisement income of $12,000,000 and various costs totaling $11,000,000. Additionally, it discusses the cost per thousand impressions (CPM) and details the performance metrics for different advertising venues, including Mednet and Marvel Search. Key metrics such as monthly visitors, impressions, total ad cost, and click-through rates are provided for each venue.
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Med net.com confronts "click through" competition
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- 20. ’s Revenue Advertisement Income: $12,000,000 Expenses Purchased Content: $3,700,00 Sales and Marketing: $3,000,00 Tech-Support: $1,300,00 General Administration: $3,000,00 ---------------------------------------------------------------------------------- Net Income: $1,000,000
- 21. ’s CPM (Cost per thousand impression) Basis One impression meant that one visitor requested from a web- server a page that had a specific advertisement on it, hereby monetizing of “eyeballs” i.e. Site Visitors
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- 25. Ad Venue Monthly Visitors Impressions Received Cost Click Through CTR Total Ad. Cost Cost Per click Through MedNet 4.3mm 17.2mm $100CPM 516,000 3% $1.72mm $3.33 Marvel Search 19mm 57mm $0.54per click through 798,000 1.4% $430,920 $0.54 U.S. Newspaper 2.5mm/day 5mm $260,000/2- day ad 37,000 0.74% $260,000 $7.03
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