MEDIA AND CHILD DEVELOPMENT

Introduction
• Tremendous progress and development we are
witnessing the present day of the world are due
to the scientific advancement.
• The Scientific advancement in this era is said
to be as Digital era.
• Transactions, shopping, trade are made
digitally. Even the school and college classes
were taken digitally.
• The socio economical impact on children is
depends on the media what they shown to the
children.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.

Media
• Media (sing- Medium) is the collective
communication outlets or tools that are used to
store and deliver information or data to a large
number of audience.
• Media has the major role in our daily life and
out development is also based on the
information conveyed through the electronic
media.
• Media and Human mind are interrelated to one
another. Because the impact of media shows
the mental development of children.

Role of Brain

Controversial Impact
• The average child sees 12,000 violent acts on
television annually, including many depictions
of murder and rape. More than 1000 studies
confirm that exposure to heavy doses of
television violence increases aggressive
behavior, particularly in boys.
• Other studies link television or newspaper
publicity of suicides to an increased suicide risk.
• Physicians who see a child with a history of
aggressive behavior should inquire about the
child’s exposure to violence portrayed on
television.

Ctnd….
• There is a relationship between watching
violent television programming and an
increase in violent behaviour by children.
• Excessive television watching contributes to
the increased incidence of childhood obesity.
• Excessive television watching may have a
deleterious effect on learning and academic
performance.
• Watching certain programs may encourage
irresponsible sexual behaviour.

Impact in Learning
• Television can be a powerful teacher. Watching
Sesame Street is an example of how toddlers can
learn valuable lessons about racial harmony,
cooperation, kindness, simple arithmetic and the
alphabet through an educational television format.
• Some public television programs stimulate visits to
the zoo, libraries, bookstores, museums and other
active recreational settings, and educational videos
can certainly serve as powerful prosocial teaching
devices. The educational value of Sesame Street,
has been shown to improve the reading and
learning skills of its viewers.
• In some disadvantaged settings, healthy television
habits may actually be a beneficial teaching tool.

Contd
• Some video games may help the development of
fine motor skills and coordination, but many of the
concerns about the negative effects of television.
• There is a wealth of information on coping with
the vast resources of the Web, both good and bad.
Above all, parents should be encouraged to
appreciate that there is potential for more good
than bad, as long as one has the knowledge to tell
the difference.
• The developmental stage of a child plays a role in
the effect of commercials. Young children do not
understand the concept of a sales pitch.

Younger generation with Digital media

Addiction

Addicted generation
• Every person in this world is addicted to
something. But, the larger population of
children and adolescent teens were
addicted to television, Computer, mobile
phones, etc.
• Addicted people are not socially
wellbeing in nature.
• Addicted people are mostly malnourished
and they also suffered from insomnia.

Infants and Toddlers
• This age group involves children between birth and
2 years. When children are around 4 months of age,
they begin to exhibit interest in television watching.
Around this time, their ability to detect cues in their
environment has matured, as has their ability to
locate a sound in space by turning their head or
eyes in the direction of the sounds.
• In the first year of life, the orienting reflex mainly
predetermines attention. Infants are typically
interested in sudden and novel sounds and
movements along with bright colors. In the second
year, attention becomes somewhat less influenced
by novelty and more influenced by relevant and
interesting contentTCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.

Media effects are indirect
• The DSMM states that all media effects are
indirect and mediated by cognitive, emotional,
and excitative response states .
• The cognitive response state includes the
processing of attention, retention, and
absorption of the media content
• The emotional response state incorporates all
affectively valenced reactions to media content
(e.g., sadness, fear, happiness).
• The excitative response state refers to one’s
physiological arousal in response to the media.

Conclusion
• Parents should aware of what they are
teaching and giving to the younger
generation.
• Younger generation people know very well
how to handle the gadgets then their parents
and elders.
• Restrict the over usage of digital media to
avoid certain physical, social and psychological
disorders.
• Use the digital media to explore knowledge
and share knowledge.

Reference
• Dietz WH, Strasburger VC. Children, adolescents and
television. Curr Probl Pediatr 1991;21:8-31.
• Stasburger VC. Adolescent sexuality and the media.
Pediatr Clin North Am 1989;36:747-73.
• American Academy of Pediatrics, Committee on
Communications. Children, adolescents, and
advertising. Pediatrics 2001;107:423-6.
• Bandura, A. (2001). Social cognitive theory of mass
communication. Media Psychology, 3,
265–299.doi:10.1207/S1532785XMEP0303_03

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MEDIA AND CHILD DEVELOPMENT

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