MEDIA AND INFORMATION LANGUAGES.pptx
- 2. It pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.
- 3. Language – pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas. Media language – codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
- 5. Is it possible that a different individual derives a different meaning from the message? Explain.
- 9. Technical codes include sound, camera angles, types of shots and lightning. They may include, for example, ominous music to communicate danger in the future film, or high- angle camera shots to create a feeling of power in a photograph.
- 15. Symbolic Codes include the language, dress or actions of characters, or iconic symbols that are easily understood. For example: A red rose may be used symbolically to convey romance. A clenched fist may be used to communicate anger.
- 16. Written Codes Use of language style and textual layout (headlines, captions, speech bubbles, language style, ect.)
- 18. Messages – the information sent from a source to a receiver. Audience – the group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message. Producers – people engaged in the process of creating and putting together media content to make a finished media product. Other stakeholders – libraries, archives, museums, internet and other relevant information providers.
- 23. What codes are used in the TV ad? How were the codes used in constructing the message of this TV ad? Why do you think this TV ad went viral?
- 24. QUIZ Direction: Give your insight or reflection through essay or sketch. How is understanding of the technical and symbolic codes contribute to media and information literacy?