Media coursework
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Here are 3 fonts I tested that could work well for an indie/alternative music magazine: 1. Fretboard - A stylish serif font that has an artsy vintage vibe fitting for the genre. The varied letter widths give it visual interest. 2. Frutiger - A clean sans serif with subtle flair. Legible at small sizes but not too plain. Strikes a good balance between stylish and readable. 3. Archer - A playful script font that feels youthful and indie. The varied letter heights keep it lively without being too distracting. Adds personality without being overdone. I'd recommend experimenting with combinations of these fonts for headings versus body text. Fret
Media coursework
- 1. Media Coursework Edward Marshall
- 2. The style of the magazine is relaxed and looks simple, but it also has a cluttered look to it, this shows the reader what's in the magazine using quotes from the stories that draw in the reader. The language used is informal and this makes it sound like the author is talking to you and a more casual feel to the magazine. The colour scheme is constant all the way over the front cover and then has the blue and gold section that is specific for U2 this makes that article stand out from the rest of the magazine. The camerawork used is the mid close up shot, this shows of the man from the killers, this shows that that is the main story in the magazine. The colour scheme is constant all the way over the front cover and then has the blue and gold section that is specific for U2 this makes that article stand out from the rest of the magazine. The Mise-en-Scene is the clothing this represents that he is dressed smartly for the photo and this might show the type of type of music on there new CD such as indie.
- 3. The typography on the contents page is the same as on the front cover, the fonts and colour scheme should be the same through out the magazine keeping the house style so I think that it will be the same all the way through the magazine, varying on different articles. The layout of the contents page looks simple with the text all down one side but this is effective because its not cluttered. Its neat and tidy which makes finding the page you want easier to find. The type of language used is informal and tells you what it is with out having to think to hard about it, it is a casual style of language and it is easy reading. The colour used in the contents page is the same colour scheme as on the front cover. This gives it branding and is still appealing to look at, using reds mixed in with black and white. The mise-en-scene used is scenery in this case a landscape and a marble pillar this might be used to show of the location were they are based and the style of music they write.
- 4. The article uses the same colour scheme as throughout the magazine, it uses a huge kicker that covers the page behind the text, this makes the article stand out and attracts the reader to it. The layout used makes the text simple to read as the image is on one page and the text is on another page this makes it easier to read than having pictures throughout the text. the image is a close up of lady gaga who the article is about, using the big close up shot, that is on one page makes it clear who the article is about. The mode of address is formal, as it starts by telling you about the concert in front of the queen.
- 5. The typography on the front cover uses the big capital bold font for the title to make it stand out from the black background, throughout the front cover it also uses the capitals, even though this makes it look like its shouting at you, it is a way to draw peoples attention to it. The layout of the front cover is cluttered and has a lot on it this shows that there is a lot going on in the magazine and shows the content through the strap lines showing the reader what is in the magazine before buying it, this is good if you use good strap lines and pull quotes. The type of language used is informal it just tells you what the content is and it is informing you about the magazine and seems as if its talking to you. The colour scheme used is a bold bright red and white outline for the masthead this looks aesthetically pleasing and draws in the reader. The mode of address is formal. For example where it tells us about the article, Julian goes solo.
- 6. The typography on the front cover uses the big capital bold font for the title to make it stand out from the black background, throughout the front cover it also uses the capitals, even though this makes it look like its shouting at you, it is a way to draw peoples attention to it. The layout of the front cover is cluttered and has a lot on it this shows that there is a lot going on in the magazine and shows the content through the strap lines showing the reader what is in the magazine before buying it, this is good if you use good strap lines and pull quotes. The type of language used is informal it just tells you what the content is and it is informing you about the magazine and seems as if its talking to you. The colour scheme used is a bold bright red and white outline for the masthead this looks aesthetically pleasing and draws in the reader. The mode of address is formal. For example where it tells us about the article, Julian goes solo.
- 7. Typography – the typography in this is a serif, it uses this to make the article look posh, with the simple black text which looks effective because of the background. Layout – the layout uses the same technique as another one I have looked at, it has the picture on one page and the text on another. This makes it simple to read and look at. Colour - Colours that are used are black white and red, which in the article makes it look depressing along with the font. This fits in with some of her songs so it fits well. Language – the language used in this article is, casual as it starts by telling a story this means that it is informal. Camera work and mise-en-scene – the picture used is a body shot of Florence this shows that the colour of her hair is linked in with the colours in the article along with her black dress.
- 8. The typography on the front cover is the red and white block in the corner, the red sticks out on this page with the dark background, it is eye catching. The text is serif and some sans serif. The Layout of the text is on the hotspots and doesn't use the route of the eye, but the main text in the centre of the page, it is big black and bold, so this makes it stand out. The type of languag4e used on the front cover is informal it is using key words from the article to draw you in and also uses quotes to do the same. The colour scheme of the front cover is black red and white, in this case it looks slightly depressing, the colours also match what Haley Williams is wearing so it links in with the mise-en-scene. The mode of address of the magazine is informing you about what is in the magazine, this is good because it isn't cluttered.
- 9. The typography of the contents page is the same black front like in the front cover this makes it easy to read on the grey background, this also is in one area of the magazine so it isn't all over the place. The Layout of the text is on one side of the magazine this makes it easy to find instead of it being all over the place and having to look for the page number you want. The type of language used in the contents page is formal. Telling you about the articles in the magazine this makes it easy for the reader to use and read. The colour scheme is the same as the front cover but with a grey background keeping brand identity throughout the magazine. The mode of address of the magazine is informing you about what is in the magazine, it tells you what will be in the articles.
- 10. Typography – the typography in this is a serif, it uses this to make the article look posh, with the simple black text which looks a bit bland in this article just black and white with some red from the logo. Layout – the layout looks cluttered in this article I don’t like the way it is set out, it looks as if it has no order, so it makes it look unprofessional Colour - Colours that are used are black white and red, keeping the house style but it looks a bit boring in the article since it is mostly black and white. Camera work and mise-en-scene – the pictures are of a band in this article shown in their life style, showing the real them this shows of the casual style of the page.
- 11. Questionnaire
- 14. What I found out? I found out from my questionnaire that most people who awsnered that they listen to indie and rock music so I decided to do alternative/indie genre this is good because it is a general type of music that can be found out about easier than others and I am also in to this kind of music . The target audience for my magazine would be older teens and young twenty’s so this would be easy for me to relate to because I am that age and know how we relate to music. Also this is the general age people buy music magazine and take a big interest in to music so I will have to aim to write for that age group . I also found out that people like the colour scheme to match the genre so I will come up with a colour scheme to fit in with the alternative/indie genre and since people liked the idea of black and red I would try and fit that in to match the genre too. The magazine will be priced around £3 mark and will be a monthly issue that will be aimed at both boys and girls.
- 15. Genre • I have picked the indie/alternative genre to do my magazine on. This is because I am interested in this type of music the most and have a good idea about how I could make the magazine look good and professional.
- 16. Questionnaire 2 Edward Marshall
- 17. Logos Facebook Twitter
- 18. Layouts
- 19. Focus Group I asked my focus group what logos and layout they liked the most and thought looked best for my genre of magazine. I put my logo that I had developed onto Facebook and twitter to see what people thought and the results I got back were for the logo, the red and black logo with the stylish font. The results I got back for the layouts was 3 to one for the first layout which was this one.
- 20. Specification • It will have a good colour scheme with eye catching colours that will make it stand out from the rest. • It will have a catchy title that fits in with the genre • It will have a bold masthead that will be aesthetically pleasing.
- 22. Testing fonts • Fretboard • Fretboard • - I will experiment with this one • Fretboard • Fretboard • Fretboard - I will experiment with this one • Fretboard
- 23. Testing font colours Photoshop • Fretboard • Fretboard • Fretboard • Fretboard • - I am going to test this font in Photoshop and make it look more professional. • • •
- 24. Fonts I didn’t like the end result for the fonts I thought they looked a bit boring and bland for the magazine and they didn’t really catch your eye when you looked over at them, so I looked for music fonts on the internet and found one called “Still Time” which had an abstracty look to it so I experimented with that one. FRETBOARD fretboard As it was hard to read if you didn’t know what it said, so I edited the font by making the letters more spaced out and bigger and then turned the “F” around to make it easy to read. The upper case was easier to read so I kept that and made changes.
- 25. The text has a nice style to it, its bold and eye catching. Also since it is in capital letters it stands out well. The font is spikey and different to the other I’ve tried. I think this one also fits in better with the genre of alternative/indie.
- 26. Colour Schemes Edward Marshall
- 27. In my questionnaire red white and black was a popular favourite when asked what colour scheme would suit a music magazine so I will experiment this with the fonts and text. I think these colours look good together, the orange stands out well in this colour scheme as it is brighter than the others. But also the orange have a good look to it. It shows that the music stands out. This colour scheme supports the feel of freshness, being a new magazine it will be a fresh and different to the others. Even though the colour scheme supports this I will not be using it because I don’t think it goes well with the genre of alternative/indie. This colour scheme supports the results from the first questionnaire. I also think it looks a bit to busy with the different contrasts in there I think the blue and red are a bit to much all in one.
- 29. Cover Line Cover Line Photo Main Cover line for main story story Issue Number/Date Barcode www.fretboard.co.uk
- 30. Contents photo 10 Sub Story photo 10 Sub Story 16 Picture of main story Main
- 31. photo article Main 16 story 17
- 32. www.fretboard.co.uk Cover Line Photo Cover Line Main Cover line for main story Barcode story Issue Number/Date
- 33. Contents Sub Story 10 10 Sub Story Photo 16 Main
- 34. Main story Photo article article 16 17
- 35. www.fretboard.co.uk Cover Line Cover Line Photo Main Cover line for main story story Barcode Issue Number/Date
- 36. Contents Sub Story 10 Sub Story 10 Photo 19 Main
- 37. Main Cover line for main story story Photo article article
- 38. What I have chose them and why? Edward Marshall
- 39. The reason I have chosen this design is because it was the favourite in the focus group and also looks professional and different to the other layouts in this genre with the logo being big and across the page in your face. This makes it stand out from the crowd and catches the eye with the brighter colours and stylish font. The main story font will be big and bold and will be all in capitals, this will make the story stand out as the main one instead of being mistaken for a sub story. It will also have a quote from the article underneath to show what it is about. The picture will cover the background of the front cover and the text will be a colour that fits in with the colour scheme but is still readable easily and will still stand out. The website address and the barcode are still important on the front cover but aren't in your face, although they are on the route of the eye they don’t stand out so much and don’t distract you from the actual story's of the magazine and the main focus of the front page.
- 40. I have chosen this contents page because it is different from the others It has a more interesting feel to it and gives your eyes something more interesting and has a busier but not to cramped layout to it. This makes it good to look at but at the same time professional.
- 41. I have chosen this layout because I think the layout isn't to text heavy or text heavy, I think it will have a good balance between the two and look good and professional. The title will have the cover line from the front page under it so it links back to the front page.
- 42. Production plan Edward Marshall
- 43. Production Plan • I am going to use a wall with a one colour background for my picture. This is so when editing the magazine the background in the photo isn't to busy and it is easy to put text over without having to do a lot of editing. I think I will be using a grey or white background. • For my photo I'm going to have two people standing back to back and have a mid shot of the two. It will use a two shot and a mid shot in the front cover. • I will not be using any props because I don’t feel I need them for the kind of photo I want to take. I think adding props will make it look to cluttered. • Costume for the photo will be casual clothes like an indie/alternative band members would wear just jeans/chinos and a top a casual feel to the front page and will also look like capturing there everyday life.
- 45. Article text • The article text will be a like a question and answer for the two band members. It will start with a brief introduction to the band and where they have come from and how they have got to the big time. • The new and upcoming band ‘The Messengers’ have come out of know where and made it to the big time over these last few months releasing there number 1 single ‘I’m dreaming’ and other various tracks. The duo of Lewis and Tom from Yorkshire met at a festival and got together ever since have been a massive influence on the music world. We are expecting them to be releasing their debut album later this year and we are anticipating a great success. But as for now we have an exclusive interview with them with the pair. You’ve emailed us in your questions and some of you lucky ones have had them awsnered and published in FretBoard • How long have you two been making music together? • We have been making music together now for a few years but have only really just had major success with ‘I’m Dreaming’ but for all those you liked this track there will be many more coming soon in our album. • If you could collaborate with any artist who would it be? • If we could collaborate with anyone it would defiantly be Matt Cardle or Bruno Mars. • How old were you when you first met and talked about writing music? • We were in our late teens, met a festival and talked about how we were both musicians and wanted to write music and then we decided to do it, the first track we wrote was one called ‘Late Nights’ it was our first track and a remake will be on the album and will have better music and edited lyrics. • How did you come about your success? • Many others used YouTube, Facebook and twitter to get there music out there, we also used those to get our music well known, it was a great way of spreading our music about, but we also went out to festivals and played on shows like BBC upcoming stars and played gigs in local areas. We also done open mic nights, this was how our success came about we just one day got spotted and asked to go to a recording studio and then we got a record label with Penguin Records.
- 47. IPC Media • IPC media came about in the 1960s and are now owned by the parent company Time Inc, they publish magazines and comics. They now have many departments including: IPC newspapers, IPC Magazines, IPC Books and IPC Printing. This is so that they have specific departments for different things. IPC media publish many magazines.
- 49. Pitch My target audience for my magazine will is both male and female aimed mainly at the late teens early twenties age group. The magazine will be also aimed at the indie/alternative music fans. This is because that is the genre. This is because from my research I found out that most people our age listen to that kind of music and the layout is based on the feedback from the focus group and also the colour scheme was picked and confirmed in the same way. The magazine will include an article talking about where the duo of ‘The Messengers’ came from and how they became big, the article will also have a interview with them with questions asked from the readers. The logo and the main layout and the colour scheme are shown beneath: