Media & Generations: use of media in generational discourse
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The document explores how teenagers represent themselves in a media-dominated environment, focusing on the impact of user-generated content (UGC) on generational discourse. Utilizing focus groups and data collection from various online platforms, it identifies 45 media products significant to youth identity and memory. The findings reveal distinct patterns in how different generations engage with media, highlighting both individual and collective experiences, while also addressing the limitations and privacy concerns related to online content production.
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Media & Generations: use of media in generational discourse
- 1. Teenagers and Media representation: Switching the perspective. How teenagers represent themselves in a media environment. Luca Rossi LaRiCA / University of Urbino “Carlo Bo”
- 2. persistence/ easy to search/ addressed to an unknowable audience/ easy to replicate/ (boyd 2007) Growing availability of User Generated Content: wesearch/ scenario
- 3. wesearch/ scenario persistence invisible audiences replicability searchability few Writings Printing press, newspapers Digital media (pc, video-cameras) World Wide Web + Google (Google Book Search) many Writings Personal online publishing / Web 2.0 (Blogs, Flickr, YouTube) Digital media (pc, video-cameras) World Wide Web + Google (Google Blog Search)
- 4. media&generation/ research Is it possible to use ugc to observe the emergence of the generational discourse? [ world-wide, media based, generational wesense (Edmunds, Turner 2005) ] May specific media products get user generated generational discourses started?
- 5. wesearch/ methodology Keywords Identification Through 5 focus groups we’ve identified 45 media products to be used as keywords to investigate online discourses
- 6. wesearch/ methodology Query strings definition a) Avoid unwanted responses (spam) b) Obtain the full text of every blog entry (yahoo pipes) c) choose between chronological or “by relevance” output
- 7. Storage of blog entries and retrieval of authors’ information a) Incremental storage of RSS entries b) Scraping of authors’ information wesearch/ methodology supported platforms: Blogger ITA / ENG Flickr ENG Il Cannocchiale ENG Libero ITA Splinder ITA Windows Live Space ENG YouTube ENG
- 8. Summary of collected data starting set of keyword: 45 retrieved blogs entries: 3000 cases with authors’ data: 928 wesearch/ methodology
- 9. Collected data: age distribution wesearch/ methodology 100% Totale 79% 28 Y generation 15% 29-41 X generation 3% 41-54 Boomers 3% 55 Postwar % Age (2007) Generation
- 10. media&generation/ results Media products are anchors for personal memories which can be used in an individual or a generational way.
- 11. media&generation/ results “ The Party (La Boum)" and ”The Party 2"... Today as yesterday are cult movies of my life… even if my time has been more the “missed party time!” I was more than 18 and still waiting for the first kiss!! I’ve always been slow, naive, dreamer and scared” (A. female 44 years old)
- 12. media&generation/ conclusions “ for us it wasn’t Christmas if there wasn’t the Coca-Cola Ad(that one with the tree), and “Home alone” on Tv… ”. (A. male 19 years old)
- 13. media&generation/ conclusions 55,66% 28,3% C generation (1980-2000) 55,56% 28,7% Y generation (1979-1991) 55,56% 28,7% Boomerang generation (1977-1989) 53,85% 30,77% MTV generation (1974-1981) 47,06% 41,18% X generation (1966-1978) rappresentazione individuale rappresentazione generazionale
- 14. generational use individual use media&generation/ conclusions
- 15. me generation?
- 16. media&generation/ limits &possibilities average age of online content producers accuracy of published data automatically updated online profiles need of a more accurate filter technology privacy issues
- 17. media&generation/ limits& possibilities users share their personal data online qualitative analysis of large quantity of data high qualitative value of ugc average age of online content producers spontaneous data