Media language first lesson
- 1. Music VideoForms, Conventions & Intertextuality
- 2. What have we learned so far?
- 3. Forms & ConventionsCan you think of 5 conventions of music video?Andrew Goodwin identifies a number of key features which distinguishes the music video as a form…
- 4. A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)A relationship between music and visualsParticular genres may have their own video style and iconographyA demand from the record company for lots of close-ups of the main artistArtist develops their own star iconography in and out of their videosReference to voyeurism (screen within screen, binoculars, cameras…)Intertextual references
- 5. Camera WorkShot movement, angle and distance all need to be analysedCamera may move alongside the artist as they walk but could also be used to create a more dramatic feel to a stage performance
- 6. Camera WorkClose-ups predominate partly because of the size of the screen but also to create a sense of intimacy
- 7. EditingMainly fast cut montage making most images impossible to grasp on first viewingSome may have a slower, gentler pace with gentler transitions to establish mood, thus appealing to a wider audience
- 8. EditingShot-reverse-shotCut-awayCross cuttingMatch cut / continuity editingMontage
- 9. EditingDigital effects offer different kinds of pleasureSplit-screenGreen- screenCGIColourisation
- 10. Intertextuality and CinemaMany film directors started as music video directorsJonas AkurlundMichel GondrySpike JonzeJohn LandisSofia CoppolaMichael Bay
- 12. IntertextualityInfluences mainly from fashion, film and art photographySpecific catwalk referencesNow video games to appeal to a younger demographic
- 13. IntertexualityJohn Stewart description of the music video “incorporating, raiding and reconstructing” is essentially the essence of intertextualityWhy do directors use intertextuality?
- 14. Voyeurism – The Notion of LookingSigmund FreudErotic pleasure gained from looking at a sexual object who is unaware they are being looked atScreen within screensWebcams/CCTV/Binoculars
- 15. Theorist: Laura MulveyThe Male GazeArgues the main viewpoint is maleWomen sexualised in the mediaA powerful controlling gaze at the female on displayShe is passive
- 16. ExhibitionismSexually provocative and in control of itInviting sexual gazeIs the female flesh on display simply a cynical exploitation of the female body to increase (largely) male profit margins, or a life-enhacing assertion of female self-confidence and sexual indpendence?
- 18. Today’s taskIn pair you are going to analyse a music video of your choosingIndividually you are going to write up a 1000 word report on your findings