Media Print Eval Question #2
- 1. HOW MY PRODUCT ENGAGES WITH AUDIENCES AND BE DISTRIBUTE AS REAL MEDIA TEXT BY JONAS LAURSEN
- 2. TARGETAUDIENCE The Audience targeted are young adults who, obviously, are rock fans. The age range is some- Where between 17 and 21 years old. This audience is mainly being targeted though the methods of distribution and the style of the main featuring artists. The main artists where dressed with fancy, un-conventional and unbranded clothes, to appeal to the rebellious sense of old teenagers and young adults. The colour-swap was selected based on magazines of the same genre, to target these kind of people.
- 3. DISTRIBUTION As the current teenage generations gladly utilize technology, and often does not like “hard copies” I do not feel the need to distribute a physical copy of the magazine. I would properly go with someone like Dennis Publishing as they seem to have a great knowledge of distribution online magazines, and seem willing to go with the 21st century. As they state on their own website: “Dennis Publishing is a dynamic 21st century media company that values its people above all else”
- 4. TEXTREGISTER Regarding the text of the double spread page, I have tried to keep it free of slang, yet not “uncool”. I intentionally refrained from using very fancy words that would make the text hard to read. I did use a few expressions that teenagers of the target age-range should understand. A sentence like “most north you can go before hitting the lands of always winter” would likely be very unappealing for adults, as the turn of the sentence likely would feel weird, how-ever young adults, often uses phrases like this. Especially the word “hitting” has a particular meaning for teenagers, and is used much above the dictionary definition. Another line used, which would likely repulse many adults as they would not appreciate the irony in the sentence is one on the front cover saying “Its cool, no-one died” – This sentence many young adults find funny (I’ll talk more about this in question 5).
- 5. COLOURSCHEME The colour scheme that I ended up selecting is the result of looking at many various magaziens from my music genre and then picking colours simular to their schemes that I like. This method I believe ensures engagement from people who enjoy the target genre and are part of the target age-range. As the colours are based on genre related colours but the colours themselves are those I enjoy, as I myself is part of the target age-range.
- 6. LAYOUT The layout of the font cover and the contents page contains no specific elements to directly engage with the audience, except regular techniques used on various other magazines as well. On the Double Spread how-ever I put the title on the right page – mainly for two reasons. One reason was to keep the balance of the page, because I also had the big merged picture, the second reason is to appeal to the rebel spirit of teenagers by breaking some of the most usual conventions, not just for magazines but for general writing.
- 7. ADVERTISEMENT/ PROMOTION I have decided against using any advertisement or promotional material on my cover page. My initial audience questioner showed that extra items like posters is not a great incentive to purchase a magazine nor a factor in the decision process. I believe this may be related to how young adults don’t want to feel materialized, not basing their decision on “things” included. Therefor I decided I might as well save the money. Also, as it is a digital distribution, additional content could be a challenge.