Evaluation question 4
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The document discusses the target audience for a media product. The target age group is 16-25 as they would best understand the indie genre. Both males and females are targeted by using neutral colors like red, grey, and yellow. The target social class is groups E to C2, mostly students, as the price of the product is suitable for them. The genre of the media product is indie rock, so the target audience is fans of that genre who would be interested in articles on indie artists and festival tickets.
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Evaluation question 4
- 1. the audience for my media product
- 2. Age The age group that I am targeting my media product at is around 16-25. I have chosen this age group as they will have more of an understanding about the genre of my magazine. I feel like the indie genre may be too new and modern for an older aged target group, yet I have used sophisticated text within my product so that it would suit an older age group.
- 3. gender I aimed for my audience to be made up of males and females. I did this by using more unisex colours such as red, grey and yellow so that it would be suitable for either gender, although it can be said that it appeals more to males as the main artist is male. This allows me to have a wider audience, and include more inside my magazine regarding either gender.
- 4. Social groups The social class group that I aimed my media product at is fairly wide. I aimed it from groups E to C2 as this group is mostly the age range that I have aimed my media product at. This includes students, which I believe most will purchase my product as the price of my product would be most suitable for them.
- 5. genre The genre of my media product is the indie rock genre, so mostly the audience that I am aiming my product at would be fans of this genre. I have done this by including famous artists within this genre, and having exclusives such as tickets to festivals which have artists within this genre playing.