Media Redefined Credentials 2010

Some Of Our Work- A Walkthrough

[Client Brief]Create a buzz about newly launched Samsung Galaxy S & Samsung Wave smartphones and BADA OS, on Social Media and engage bloggers to write about the smartphone range.Plan and execute a long term Social Media Strategy for Samsung Mobiles India.what?

[MR Strategy &Implementation]Devised and executed a Blogger Relationship Program across 3 cities: Delhi, Mumbai & BangaloreConducted Pre-Event, On Event and Post Event buzz through Facebook & TwitterRegular interactions and campaigns to engage the bloggers communityApps reviews, Product support and Updateson Samsung Mobiles India Fan-pagehow?

[Return on Investment]200+ Bloggers , 10000+ Social Mentions via Meet; Widespread Social Media outreach through online contestsFavorite Android phone in India – Samsung Galaxy SBADA OS gets a great fan followingIdentification of Influencers & Establishing Long Term Relationship with themFacebook Fans increased by 250%within 1.5 months of MR Activity on Samsung Mobiles India Fan pageBoasts of 94840 Monthly Active Users with approx. 1500 Daily New Fans being addedAnalysis of Product Feedback and Sentiments from using in house tools & Radian6results?

[In Action]Bloggers Meet – Delhi, Mumbai, Bangalore

[In Action]Bloggers Meet – Delhi, Mumbai, BangaloreClick here for rest of the snaps

[In Action]On TwitterEvent got extensively covered on Twitter through Tweets on the Mobile Features by bloggers, Twitter Trivia, Live Queries and Regular Updates

[In Action]Samsung Mobiles Future Beyond Contest on Twitter1800+ Tweets Recorded Winner, Raj, got 228 Re-tweets to his account!973 Unique Participants across 3 weeks

[In Action]On BlogsBlog Posts by Participants on Samsung Wave and Galaxy S generated buzz through social mentions via tweets, likes, shares and commentsThe Blog Posts also helped the Samsung Product Team to get the first hand user review of their product telling what’s good and what’s missing!

[In Action]On FacebookRegular Product Updates on Facebook Fan Page saw an upsurge in daily activity and engagement by FansFan count increased by 250% in 1.5 months

[Bloggers’ Reactions]“Everything was well organized and the best part was that only people interested in the field were invited. In other blogger meets, Bloggers from different niche come together and there is a lot of chaos. Also, a good location was decided and proper arrangements for transportation were done, which are appreciated. The event went as expected. The knowledgeable people in the field were invited and they were just perfect in answering the questions from us. Contests arranged were quite good and they had a good participation too.”– Rohit Sane, Mumbai“Have to say, this was by far the best bloggers meet ever! Had a blast and gotta meet all the Samsung folks! Just wish we had more time to demo the device though!”– RaghuramKannan, Bangalore“I was there at the event and enjoyed it. Everything was well organized and the environment invited friendly discussions and wonderful demos, Thanks for the experience, looking forward to more such gyan in future!“–Naga Chokkanathan, Bangalore“Thanks for the invite. The experience was great and so was the food and venue. It was fun dabbling with both the phones hands on. Looking forward to win some phones and for more invites in future :)”– MasoomTulsiani, Mumbai

[Bloggers’ Reactions]“Everything was well organized and the best part was that only people interested in the field were invited. In other blogger meets, Bloggers from different niche come together and there is a lot of chaos. Also, a good location was decided and proper arrangements for transportation were done, which are appreciated. The event went as expected. The knowledgeable people in the field were invited and they were just perfect in answering the questions from us. Contests arranged were quite good and they had a good participation too.”– Rohit Sane, Mumbai“Have to say, this was by far the best bloggers meet ever! Had a blast and gotta meet all the Samsung folks! Just wish we had more time to demo the device though!”– RaghuramKannan, Bangalore“I was there at the event and enjoyed it. Everything was well organized and the environment invited friendly discussions and wonderful demos, Thanks for the experience, looking forward to more such gyanin future!“–Naga Chokkanathan, Bangalore“Thanks for the invite. The experience was great and so was the food and venue. It was fun dabbling with both the phones hands on. Looking forward to win some phones and for more invites in future :)”– MasoomTulsiani, Mumbai

[Key Elements]Bucketing of fans and bloggers into profiles like – Influencers,

Buyers, etc.Reports measuring – Outreach, Engagement, Sentiments and SupportProduct related feedback, collated across platforms over a period of 90 days detailing the insights on features and engagement levels of people, onlineA successful bloggers’ relationship programstarting with a multi-city bloggers meet

[Client Brief]Launch Maruti Alto K10 on Social Media. 1st step towards large scale social media engagement.what?

[MR Strategy &Implementation]Created Social Media Properties on Facebook, Twitter, You Tube & FlickrPre-Event Buzz through Facebook/ Twitter Updates & You Tube TeasersInvitation to automobile bloggers and get the launch coverage done on their respective blogsLive Coverage of the Launch on Facebook, You Tube and Twitter via Product Updates, Videos and Live Tweets from the ground of actionPost Event ORM with fans & followershow?

results?[Return on Investment]Alto K10 records highest number of sale in the very first month in it’s segment!Approaching1,00,000 Facebook Fans in 5 months46000+ You Tube Views already2500+ Twitter Followers in 5 monthsIdentification, profiling and bucketing of InfluencersAnalysis of Product Feedback and Sentiments from Social Media Activity

[In Action]During Launch on Facebook28000+ fans in 30 days!28,000+ Fansin 30 days!MarutiSuzuki Alto K10 Launch on Social MediaFacebook Landing Page with embedded Teaser

[In Action]During Launch on YouTubeMore than 31,000views in 3 days!Ranked 21 in the Most Subscribed Channel during the week of launch

[In Action]During Launch on Twitter1,300+ Followers in 30 days!

[In Action]During Launch on Blogs

[In Action]ORM on FacebookRegular Product Updates, Responding to Fan Queries on Facebook Fan PageFan count reached 28,000+within a month

[In Action]ORM on TwitterRegular Product Updates, Safety & Driving Tips, Regular RTs of Relevant Posts on Alto K10, Responding to Queries and acknowledging fans for their regular engagementFollowers count cross 1300 mark within a month

[Client Brief]Social Media Activation and ORMwhat?

how?[MR Strategy &Implementation]Created Social Media Profiles across Facebook, Twitter and You TubeBuilding and Engaging fans/followers through regular updates and interesting conversations projecting Samsung LCD/LED brand imageQuery Handling and Online Reputation Management via real time responsive system in social media profilesContests/Campaigns across all social media profiles and interlinking the participationUse of social media tools to track conversations, brand mentions and measure sentiments

results?[Return on Investment]The channel eventually became the most subscribed profile in April 2010; 198 Subscribers of the “samsungintube” channel so far with 10,00,000 + Video ViewsCrossed 60,000+ Fans on facebookcombing Samsung LCD and Samsung LED pages1300+ Followers on Twitter combing Samsung LCD and Samsung LED

[Samsung LCD]Conversational strategies, Social Media activations, Contests & Campaigns, Brand Monitoring

[Samsung LED]Product launch, Conversational strategies, Identification of key stake holders, Contests & Campaigns, Brand Monitoring

[YouTube Channel: SamsungInTube]10Lacs+YouTube Fan viewsAwarded among most subscribed profile

[YouTube Channel: SamsungInTube]MORE THAN 10 LACS VIEWS

[MicromaxMobiles]Social Media Presence, Product launch, Contests & Campaigns, Brand Monitoring , Social Community - MicromaxHub

[Micromax – Contests & Campaigns]FIFA FEVER ContestParticipation from 1500+ Fansin 10 days

[MicromaxBing]‘Be a Diva’ Contest800+ Female Users in 25 days

[Client Brief]Two months campaign to create Social Media Buzz for new Samsung FrrrunchRefrigerators Popularize Samsung “My Frrrunchy Tunes” ContestKPIs: 5000 Fans, 500 Followers, 25000 You Tube Views

[MR Strategy &Implementation]Built an online community echoing the need of “Being Healthy & Fit” via Facebook and TwitterMade the Frrrunch video viral through the official “SamsungInTubeChannel”Built traffic on the Samsung Frrrunch microsite through integrated social media marketing efforts for “My Frrrunchy Tunes” ContestDevised Regular Contests/Campaigns on Facebook and Twitter ORM for Samsung Frrrunch

[Return on Investment]8000+ Facebook Fans36000+ You Tube Views900+ Twitter Followers880+ users for “My Frrrunchy Tunes” Contest from Facebook aloneSuccessful in establishing Brand Frrrunch as a Fresh and Health Conscious brand through daily engagement and contests

[Samsung Frrrunch]Product launch, Facebook and Twitter Application, Contests & Campaigns, Viral video promotion6000+ Facebook fans & 900+ Twitter Followers in 1 month

[Samsung Frrrunch]Contest – “Compose a Tune”850+ Users in 30 days!

[Samsung Frrrunch]Contest – “Win a T-Shirt Everyday”An Integrated Campaign connecting Twitter, Facebook and YouTube

[NIIT University]Complete university portal, web applications, Microsite for students, Lead Management System, etc.url: http://www.niituniversity.in/

[My Dala]MyDala – The power of group buyingMore than31,000 fans in 60 daysurl:http://www.facebook.com/mydala

[RememMe]The Democratic MagazineRememMe - A democratic social community – 13,000+ membersCMS based community with integrated Social features, Social Media promotion, Consulting and Support.

Media Redefined Credentials 2010

More Related Content

Viewers also liked (7)

Similar to Media Redefined Credentials 2010 (20)

Recently uploaded (20)

Media Redefined Credentials 2010