Mediakit2016
- 3. To find a new job, 41% of readers used Today’s Hospitalist recruitment print ads Findings from the 2013 Today’s Hospitalists’ Compensation & Career survey of 800+ hospitalists:
- 4. Hospitalists are 2x as likely to view print recruitment ads as online job boards
- 5. Three out of four hospitalists have never used social media in a job search
- 6. One out of two hospitalists do not receive competing publications
- 8. Who is reaching hospitalists? Total Circulation Hospitalist Circulation Today’s Hospitalist 33,697 31,240 SHM / The Hospitalist 33,634 28,287 ACP Hospitalist 31,277 No BPA data* Source: 2015 BPA statements and published rate sheets *Circulation breakdown not reported by BPA or listed in rate sheets Expand your candidate pool with the publication that reaches the most hospitalists
- 9. Our competitors are not receiving the same attention Which of these publications have you used to find a new job? Today's Hospitalist Magazine 49.6% SHM The Hospitalist 30.8% ACP Hospitalist 28.2% New England Journal of Medicine 20.6% Hospitalist News 20.0% Annals of Internal Medicine 15.2% Hospitalist Physician 15.2% Journal of Hospital Medicine 10.8% Internal Medicine News 8.8% Source: Accelara Research, Inc. June 2013 custom study of hospitalist publications
- 10. We offer the largest list of practicing hospitalists and highest levels of reader engagement. Which publication offers the most practical/usable coverage: Today’s Hospitalist 70% SHM / The Hospitalist 10% ACP Hospitalist 12% Journal of Hospital Medicine 5%
- 12. With a multi-channel reach 200,000 touchpoints Today’s Hospitalist has the largest hospitalist reach and is the most requested hospitalist publication, as documented by BPA audits. More than 200,000+ touchpoints per month! Total print circulation 33,697 (monthly) E-Newsletter audience 120,000 (monthly) Web site page views 65,000 (monthly) Social media followers 7,634 (ongoing)
- 13. Bonus distribution • March: SHM Meeting • May: ACP Meeting • November: Compensation & Career survey results • December: Third-year internal medicine residents
- 14. Color and pricing One-color: $175 Full/matched-color: $350 2016 print recruitment advertising rates Rates are gross; each rate is per insertion. Frequency must be committed at initial order.
- 15. Get your print ad with logo, email and Web address posted on job board for one month Job board posting Job board advertising Place an ad in our magazine, and we’ll post the text of that ad on our job board for as little as $82.
- 16. Spotlight your job in a weekly e-newsletter with the latest hospital medicine news E-mail Metrics Opt in & delivered: 24,000 Percent unique opens: 20% $180 with purchase of a print ad e-Newsletter featured job available with print ad purchase
- 17. 2016 Job board advertising rates Posting Description Rate Online Job posting Text from your print ad posted on our job board. $82 Online Featured Job Listing Your job listed on the job board home page and on the top of search results pages. $330 E-Newsletter Featured Job List your job in our weekly e-newsletter, sent to 24,000+ hospitalists and allied health professionals. $180 Note: Our job board is open only to print advertisers
- 18. 2016 digital advertising rates WEB BANNER AD $80 per 1,000 impressions E-NEWSLETTER BANNER AD $600 top; $525 middle; $475 side Web Metrics Page views: 65,000 per month Unique visitors: 35,000 per month
- 19. Get free publicity with a half-page profile about your group and local bragging points Profile distribution: Print 33,000+ readers e-TOC 24,000+ readers Archived on Web site
- 20. Share your message with a complimentary post to our 7,000+ social media followers We’ll post about you on our Top Places to Work Pinterest page, LinkedIn or FaceBook
- 21. Learn how you can integrate custom content in web, print and social media campaigns for hospitalists through: Custom e-mail blasts Lead-generating reports Webinars or podcasts White papers Round tables
- 22. We look forward to working with you to fill your hospitalist positions Pleasecontact Kristin Vinciguerra Recruitment Sales 866.695.3870 x.15 krubia@ todayshospitalist.com