Meltwater as a Tool to Create Media Lists Assignment
- 1. Debra Johnson Email: dejohnson@csuchico.edu Twitter: DebraJChico Homework: Media List This assignment linksto Barcelona Principle 4 (conduct both qualitative and quantitative analysis). Your Task Create a media list for your assigned company containing a minimum of 35 news organizations. This media list should focus on news media companies and reporters that report on the company, its competitors or the industry on a regular basis. Required Reading PR Intern’s Guide to the Galaxy: Making Relevant Media Lists from 10Fold PR The 7 D’s of PR Outreach:Creating a Media List That Actually Works by Hubspot Blogs Stop complaining about your PR firm. Here’s how media works. From The Startup 5 Business Press Hits & The PR Strategy Behind Them from SHIFT Communications Radio Reincarnated: How PR Professionals Can Leverage the Rise of Podcasting by Communiqué PR Media List Content Requirements The media list must be constructed in Google Sheets or Microsoft Excel and organized by vertical category: Broadcast: Provide a minimum of 10 sources with at least one representing each of these: radio, TV, podcast and YouTube. Business:5 required. Consumer & Lifestyle:Provide a minimum of 10 sources with at least four targeting diverse audiences. Industry Trade Press:5 required. Hometown:5 required. For each news media outlet, you need to provide: Name of the news media company Hyperlink to its home page and/or the relevant news section, if applicable Name of reporter or editor Two methods for contacting that reporter (i.e. email, phone number, social media handle) The title of one relevant news story/podcast/news program clearly showing this is an appropriate news outlet and writer: o Hyperlink the title to the original story. o Note: the broadcast category may be challenging to connect to a specific news program. But, try to make that happen for each radio or TV element. You should have no problem hyperlinking to a specific Podcast episode. For broadcast and consumer/lifestyle include approach designation for each outlet: o Broadcast:radio, TV, podcast, YouTube o Consumer/lifestyle: general vs. diverse Notes: There cannot be any repeats anywhere in the media list: no repeats of journalists, news organizations, publications, story samples, etc. The media list must be organized by vertical category. You’re welcome to include freelancers,bloggers, etc.
- 2. Debra Johnson Email: dejohnson@csuchico.edu Twitter: DebraJChico Media List Building Tools You’ll need to use a combination of tools to create a solid media list. We’ll use: Meltwater Company owned media Google searches Social media Accessing content of specific news outlets Integrate Branding Think about visual look and feel: be sure to integrate the company’s logo and appropriate color scheme to your spreadsheet. Make the media list look visually attractive. Grading Insight: 60 points You will be evaluated in the following areas: 50 points (10 points per Vertical Category): Completeness of content that is supported by credible industry sources; assigning each news outlet to the appropriate vertical category. 10 points: Mechanics & Layout: o Spelling, grammar, punctuation, AP Style, etc. o Working hyperlinks o The overall look and feelof the document: does it have a layout that is easy to move through and visually pleasing. Deadline & Submission Guidelines See the course schedule for due date. Submit with a professionally crafted email.