Messaging Matters
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The document discusses effective messaging strategies for fundraising. It emphasizes that messaging should be simple, easy to understand, and avoid jargon. The best messages focus on impact by explaining how an organization makes a difference rather than focusing on process or details. Effective message types include elevator speeches that introduce an organization's work through stories, impact statements that explain problems solved and results achieved, and calls to action that request support for specific impacts. Overall, the key is communicating an organization's impact in a way that is clear and inspires donors to support its mission.
Messaging Matters
- 1. Messaging Matters What to say to grab attentionand support Sandy Rees, CFRE Chief Encouragement Officer
- 2. Does it matter? What difference does it make what you say to a donor?
- 3. What grabs you? What makes you want to pull out your checkbook and give?
- 4. About me -- Fundraising Nerd Trainer Author Animal lover me and Lucy
- 6. I wasn’tborn with fundraisingskills…
- 7. I didn’tsign up for fundraisingat career day
- 8. Where I learnedit was…
- 9. Today…
- 10. When you raise more money, you can change more lives. The right message greases the skids
- 11. The problem
- 12. It’s not
- 13. It’s Also not
- 15. The best messaging is Simple Easy to understand Jargon free Not “insider language”
- 17. Obstaclesto good messaging Fundraising French Existence vs Impact Jargon Breath
- 18. What’sthis really say? Members of an avian species of identical plumage congregate.
- 19. What’sthis really say? It is impossible to indoctrinate a superannuated canine in innovative maneuvers.
- 20. What’sthis really say? Freedom from encrustations of grime is contiguous to possessing divine attributes.
- 21. The right message It’s not about your annual fund or you need to pay the bills.
- 22. Existencevs impact Existence Process Details “How” Impact Transformation Outcomes “Why”
- 23. What donors wantto know 1. How are you making a difference? 2. What will you do with my money? 3. Can I trust you?
- 24. 4 types of messages Elevator speech Impact Statement Call to Action Update
- 25. Elevatorspeech
- 26. Elevatorspeech Formula Who How Story We help (who) to (how their life is changed). Let me tell you about (story).
- 28. Impact statement You know how (problem)? Well, we (solution). What we’ve done so far is (key results)
- 29. Callto Action You can help us (create impact). Here’s how…
- 30. For example “You can help us find a loving home for every animal in our shelter. Here’s how…” “Together, we can provide a hot meal to every homeless person in our community. Give today.”
- 31. Update Your gift helped us (results).
- 32. Key takeaways The best messaging is NOT insider language. Great messaging is EASY to understand. What else?
- 33. Now what? Set specific goals Create a written plan Get busy!
- 34. Door prize!
- 35. Get the “1 Page Quick-and-simpleFundraising Plan Includes Summary Calendar Template Fundraising Strategy Worksheet Marketing Strategy Worksheet http://GetFullyFunded.com/plan
- 36. The Inspired FundraisingRetreat September 28-30, 2016 Nashville, TN http://GetFullyFunded.com/Retreat