Understand the message
2 likes617 views
The document emphasizes the importance of crafting a clear and authentic message tailored to the audience's interests to inspire action and change beliefs. It stresses connecting emotionally through storytelling while avoiding unnecessary complexity and rambling. Overall, it advocates for simplicity, focus, and engagement to effectively communicate and encourage donations or support.
Understand the message
- 2. What is the message The sender has to give correct information about what he wants the receiver to leave with. Not what we THINK the receiver wants to hear
- 3. What do you want to happen ●Action ●Belief ●Awareness ●Donation
- 5. Who is the message for! ● You can search throughout the entire universe for someone who is more deserving of your love and affection than you are yourself, and that person is not to be found anywhere. You yourself, as much as anybody in the entire universe deserve your love and affection. Scientist . Religious audience . Parents . Youth club . Politicians . Business men Promoting the benefits of beef at a vegetarian conference will likely empty your venue no matter how strong your passion for steak.
- 6. A simple message Donate to World peace - They need: Why – should they (Stories, evidence, examples, etc.) How – do they do that When – you want them to donate What – happens when they do
- 7. Give it focus ● Do not ramble (know your stuff) ● Your purpose must be specifically directed to interests of your listeners or they will mentally shut you down.
- 8. Be authentic ● Try not to read the message ● Don't talk to fast and get carried away ● Don't try to be clever and fill your message with nonsense ● The message is what it is ● Believe the message
- 9. Tell stories ● You need to connect with them emotionally and inspire them to change behaviour or beliefs. ● The more personal and authentic, the more powerful the response you'll receive. Learn how to construct stories that excite, motivate and compel people to action.
- 10. The message is key ● If you try to cram in everything you know, you won’t have time to include key details.
- 11. Keep the message going ● In 5 minutes ● In 15 minute ● In 30 minutes ● In an hour Your job is to keep that message alive and kicking.
- 12. Rinse and Repeat
- 13. Summary ● Know your stuff ● Keep the message simple ● Tell the audience what you want them to do ● Keep focus ● Tell stories
- 14. Join us http://www.bevhepting.co.uk/m embership- account/membership-levels/ Free membership for all Big Marker members