Get organised
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This document provides guidance on creating a social media plan by outlining key questions to consider such as identifying your audience, determining your messaging and goals, selecting appropriate platforms, and measuring effectiveness. The questions cover dividing your audience into categories, defining what you want to communicate and through what channels, engaging your audience, choosing relevant social media sites, and metrics for monitoring results.
Get organised
- 1. Social Media Plan Get your self organised
- 2. Where do I start Your Audience Your audience is not always the people you think they are. Divide your audience down into catagories Clients/Customers Subscribers/supporters Funders Stakeholders Competition (think of this in a positive light). Are there any more?
- 3. What do you want to say How many different things do you want to say to your audience What you have done What your services are Case Studies What you sell What you need Please fund us Recruitment (Volunteers & Staff) Who you are Local news How to Newsheets/Newsletters Is there anything else?
- 4. How do you want to say it What are you going to use to get the message across Daily updates Short twitter updates Blog Articles Press Release Photo’s Video’s Audio sound bites Adverts Notes Interviews Newsletters Emails On-line Radio Podcasts Webinars
- 5. How can I engage my audience Ways to involve people Interesting/relevent content Photo’s Video’s Comment boxes Competitions Polls Surveys On-line Events Apps (such as Fan of the month on Facebook) Free gifts (such as templates or reports) Jokes Controversial comments that create discussion Re-posting or re-tweeting etc.
- 6. Where do I say it This will depend on your audience Social Networking sites (Facebook, Myspace, Twitter + others) Video sites (YouTube, Google video’s + others ) Photo sharing sites (flicker + others) Blogging sites (wordpress, Google Buzz + others) Professional business sites (Linkedin + others) Specialist sites (Pixel Groovy, Buzzflash. + others) Bookmark sites (Google reader, Digg, Del.ici.us + others)
- 7. How do I measure it Monitor your Social Media through Number of likes Number of subscribers Influence on others People talking about you How many re-tweets or sharing happens from your site Audience growth Email subscriptions Referrels Views of Video’s/Photo’s can you think of any more?
- 8. Why am I doing all this Marketing your organisation Creating a brand Raising your profile Recruiting more supporters Raising funds Creating awareness of what you do Spreading the word Using affordable marketing This is where your audience are Engaging with your community Advertising your services Need I go on?