Using social media
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This document discusses how real estate organizations can use social media for political action. It identifies key goals like building credibility, establishing relationships, and becoming a trusted source of information. It recommends using tools like blogs, Facebook, Twitter, YouTube, and email to engage different audiences like members, the public, and politicians. The document stresses the importance of transparency, increasing networks, facilitating discussions while avoiding dissent, and being prepared to handle both positive and negative feedback. It also emphasizes communicating concisely on social media through short phrases, summaries, and videos.
Using social media
- 1. Using Social Media for Political ActionPresented by Richard SilverOntario Real Estate AssociationOREA PAC Days November 24th, 2010
- 2. Identifying The Why?Building credibilityEstablishing and fostering relationships with your audienceBecoming the “Source” and developing a “go-to” followingOffering like minded politicians the organization as a lobbying resource on issues central to them
- 4. Identifying Your ToolsOrganization BlogsNews Feeds (RSS Enabled)Facebook PagesTwitterYouTube ChannelsE-Press ReleasesEmail NewslettersWebinars
- 5. Identifying The IssuesLocalRegionalNationalInternationalCommunicate in the manner that is most comfortable to them.
- 6. Identifying Your AudienceMembershipPublicPoliticians: Members, their offices, riding associations, and their constituentsThis audience is busy and wants high quality information quickly in “sound bites”. Brevity and clarity are supreme.Be original and transparent
- 8. Increasing Your NetworkDatabase Upload to Social NetworksPermission Based: Always ask how the recipient wants to be communicated with…Constant Contact: Newsletters & SurveysSet an everyday goal to increase your databaseFriends of friends marketingRSS Feeds/Subscription
- 9. Dialoguing and CommentaryBy approval before postingBy setting ground rules (no anti-competitive discussions or breaches of Code of Ethics)Encouraging participation by posing questions rather than answersFostering discourse rather than dissent
- 10. Be Prepared For The FlackComments may be all positive, negative or a combination of bothResponses should be short, to the point and with great use of common sense…Always remember who you are speaking to but be aware that other audiences may be listeningDon’t overstep your bounds…source of the source
- 11. The Social Media World“Twitter-able” Phrases: can you say what is needed in 140 Characters?Can a graph or chart be summarized in 140 Characters? Can your leadership succinctly explain a major issue in a 3 minute YouTube Video?Can you become the SOURCE in the Public and the Media’s eye?
- 12. SummaryYou have a great opportunityUse your membership to carry your messageFacilitate the dissemination of information to your members and their clientsFoster your organizational BRAND