Metaphors in the ESP business class
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This document discusses using metaphor as a teaching device for business English learners. It presents Lakoff and Johnson's cognitive view of metaphor as mapping from a source domain to a target domain. The study taught business vocabulary, improved reading fluency, and translation skills through metaphor exercises. Students were Spanish speakers in a Business English I course. The conclusion is that metaphor awareness facilitates conceptual and communicative competence in a second language.
Metaphors in the ESP business class
- 1. Diana Salazar 11.02.2014 METAPHOR AND ESP: METAPHOR AS A USEFUL DEVICE FOR TEACHING L2 BUSINESS ENGLISH LEARNERS
- 2. WHAT IS A METAPHOR?
- 3. DOMINANT FEATURE OF NATURAL LANGUAGE Everyday Academic
- 4. PROBLEM COMPLEX RELATIONSHIP BETWEEN THOUGHT AND LANGUAGE
- 5. “A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a different conceptual domain, the second domain being partially understood in terms of the first one, with the linguistic metaphor deriving from those domains” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980) SOURCE DOMAIN TARGET DOMAIN
- 6. “A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a different conceptual domain, the second domain being partially understood in terms of the first one, with the linguistic metaphor deriving from those domains” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980) CONCRETE ABSTRACT
- 7. “A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a different conceptual domain, the second domain being partially understood in terms of the first one, with the linguistic metaphor deriving from those domains” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980) ORIGIN OF METAPHOR CONCEPT TO BE UNDERSTOOD
- 8. EXAMPLES?
- 10. “To understand and experience one type of thing in terms of another” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980)
- 11. THE METAPHOR IN THE (BUSINESS) ESP CLASS
- 12. JUSTIFICATION L2 learner speech unnatural/ non-native literalness/ absence of metaphor use Metaphor should be included in specific language programs
- 13. DETAILS OF THE STUDY Business English I (Universidad de Valladolid) 20-22 year-old students L1: Spanish Business vocabulary learning Specialised business reading Business text translation into Spanish
- 14. METAPHOR IN THE BUSINESS ENGLISH CLASS Activation of awareness Presentation of methodology/ exercises Increase knowledge of business vocabulary Improve specialized business reading fluency Improve translating skills of business texts into Spanish PROCEDURE
- 15. METAPHOR IN THE BUSINESS ENGLISH CLASS Activation of awareness Presentation of methodology/ exercises Increase knowledge of business vocabulary Improve specialized business reading fluency Improve translating skills of business texts into Spanish PROCEDURE
- 17. PROCEDURE What do you understand by metaphor? What other figures of speech do you know? What is metaphor used for? … Lakoffian definition of metaphor Terminology of this structure Source domain Target domain Examples EXERCISES
- 18. EXERCISES
- 19. METAPHOR IN THE BUSINESS ENGLISH CLASS Activation of awareness Presentation of methodology/ exercises Increase knowledge of business vocabulary Improve specialized business reading fluency Improve translating skills of business texts into Spanish PROCEDURE
- 21. “Metaphors provide insight into particular ways of thinking in relation to the development of technical and semi-technical registers” BUSINESS VOCABULARY LEARNING
- 24. “An enhanced metaphoric awareness on the part of language learners can be beneficial to their specialised reading” SPECIALISED BUSINESS READING Skkimming Scanning In- depth reading
- 27. BUSINESS TEXT TRANSLATION INTO SPANISH «A better understanding of the similarities and differences in metaphor use between languages will lead to better translations» EXACT EQUIVALENT OTHER METAPHORICAL PHRASE LITERAL PARAPHRASE
- 28. BUSINESS TEXT TRANSLATION INTO SPANISH
- 29. BUSINESS TEXT TRANSLATION INTO SPANISH
- 30. CONCLUSIONS
- 31. Important role of the metaphore as teaching device Useful function in raising L2 learner’s awareness of technical and semi-technical vocabulary, specialised reading, and translating the incorporation of metaphor in a specific language programme may facilitate the learner’s development of the conceptual and communicative competence in L2 Usefulness at creating ESP materials for students whose L1 is not English. CONCLUSIONS OF THE STUDY
- 32. Importance of metaphors in the area of Business Applicable to other areas? Only in ESP? Do the exercises require real reflection? Authentic? Meaningful? PERSONAL REFLECTION
- 33. Velasco, M. (2005). Metaphor and esp: Metaphor as a useful device for teaching l2 business english learners. Revista Ibérica, 10(2), 23-40. Retrieved from http://www.aelfe.org/documents/07-Ib10-Velasco.pdf Conceptual Metaphor. http://en.wikipedia.org/wiki/Conceptual_metaphor Access: 2014.02.08 Source and Target Domain. http://grammar.about.com/od/tz/g/targetdomainterm.htm Access: 2014.02.08 BIBLIOGRAPHY